It was just six months ago that I wrote an article for The New York Times Magazine about the well-traveled anchor’s bold new partnership with Current TV, the low-rated liberal cable channel co-founded by former Vice President Al Gore.
I wondered how Current TV and the hot-headed Mr. Olbermann would get along, but back then, it was all hugs and hopeful rhetoric. At a Yankees game I attended with Mr. Olbermann, he said he was looking forward to working at a place where he would hold the title of chief news officer and where the corporate meddling would be at a minimum. Mr. Gore was similarly upbeat in a phone conversation for the article.
“Yes, he is a piece of work in all that that implies, but I have read all kinds of things about him and the Keith Olbermann I know is a good friend, extremely intelligent and uniformly positive,” Mr. Gore told me, adding, “The relationship is way more textured than owners and an employee. We are partners and friends, and this will be the first time that he has been an equity participant and co-owner of a channel that he works at.”
That didn’t seem to count for much on Tuesday night when Mr. Gore found himself participating in Current TV’s coverage of the Iowa caucuses while Mr. Olbermann was nowhere in sight. Without the star power of Mr. Olbermann and the trappings of a well-financed news outfit, the former vice president looked as if he were trapped in the studio of a midsize public access station.
Meanwhile, Mr. Olbermann refused to participate in any programming outside the parameters of his regularly scheduled “Countdown,” a show where he has all but taken himself hostage by broadcasting against a black backdrop. The motif scans as a running protest against the technical problems at the channel, with a candle lit to mark the start of the vigil. That nice, gooey start-up rhetoric now seems very far away.
Mr. Olbermann did excellent on-air work for CNN, Fox, ESPN, and MSNBC, but that never stopped him from burning bridges faster than they could be built. It rarely ended well in spite of his skills.
As it turned out, past performance was a good predictor of results going forward. Current executives have been reduced to communicating with their biggest talent through his manager and lawyer, with both sides working the media to get their story out. By creating drama in yet another high-profile assignment, Mr. Olbermann could be running out of options, but don’t bet the house on that, given how desperate cable channels are for anyone who can generate ratings, never mind the rough edges.
Having worked for big, moneyed cable outfits in the past, Mr. Olbermann was clearly disappointed in the deep technical problems at Current TV, a cable news start-up that had trouble producing live news programming, including “Countdown,” his 8 p.m. show. He declined to lead the channel’s special political coverage until those problems were resolved, but Current TV officials called his bluff and went ahead without him, pre-empting his show in the process. It was a game of chicken in which everybody ended up with egg on their faces.
The impasse has been remarkable to behold, even if few people are watching. Mr. Olbermann, who is reportedly being paid $50 million over the course of a five-year contract, had more than a million viewers when he left at MSNBC at the start of last year, but in the most recent ratings period, he was reaching just 200,000 people a night at Current TV, according to Nielsen. He’s been very disappointed in those numbers, and the fact that the channel has hired talent and built out capacity on the West Coast without his input. After a summer of production problems that never seemed to be resolved, a power failure darkened his studio last month. He responded by sitting in the dark.
Current TV executives are going through all kinds of gyrations to patch things together, while at the same time expressing surprise that Mr. Olbermann is acting like, well, Mr. Olbermann. When I talked to David Bohrman, president of the channel, he praised the quality of Mr. Olbermann’s show; but when I asked him about coverage of the New Hampshire primary on Tuesday night, all he could say on Friday was, “I hope Keith is part of our political coverage on Tuesday night and beyond,” adding, “That’s up to him.”
E-mail: carr@nytimes.com;
Twitter.com/carr2n
Article source: http://feeds.nytimes.com/click.phdo?i=3a45ef96608efcd220380cd88e0b4c85
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