May 8, 2024

Airline in Norway Says It Briefly Grounded Dreamliners

Since its introduction in late 2011, the innovative plane, which Boeing calls the Dreamliner, has had a string of problems, many related to electrical systems.

Norwegian Air said it was forced to cancel a 787 flight from Oslo to Bangkok on Saturday after the ground crew tried for several hours to power up the plane while it was parked at Oslo Airport Gardermoen and connected to an external electrical supply unit.

“The aircraft did not want to receive any power from the ground,” Lasse Sandaker-Nielsen, a Norwegian spokesman, said by telephone from Oslo.

Maintenance workers replaced a part on the plane late Sunday and the 787 was returned to service on Monday afternoon, Mr. Sandaker-Nielsen said. He could not identify the component. Boeing had delivered the plane to the airline in late June.

Norwegian Air Shuttle had grounded its other 787 on Sept. 2 after a cockpit display indicated a problem with the plane’s brakes. The plane had been scheduled to fly from Stockholm to Bangkok and then on to New York. Maintenance crews inspected the aircraft at the Stockholm airport over the course of three days, Mr. Sandaker-Nielsen said, but found no problems. That plane, which has been delivered in mid-August, went back into service on Friday.

“We are very happy with the way the aircraft is performing,” Mr. Sandaker-Nielsen said.

More than a dozen other airlines are operating Dreamliners, and all have expressed confidence in the aircraft, despite the spate of problems.

“You have to expect that brand-new airplanes will have some teething problems,” Mr. Sandaker-Nielsen said.

Nonetheless, the hiccups have marred the introduction of the Dreamliner, which Norwegian Air has made a key part of its planned expansion into Asia and the United States.

In July, a fire erupted on board an empty Ethiopian Airlines 787 while it was parked at Heathrow Airport near London. British investigators linked the blaze to a pinched electrical wire serving the plane’s emergency locator transmitter.

That incident came after safety regulators cleared the Dreamliner to resume flights in mid-April after dangerous overheating of the lightweight lithium-ion batteries on two planes in January led to the grounding of all 787 jets worldwide. Investigators still have not determined the root cause of the two incidents, but Boeing has modified the battery system in an attempt to resolve the issue.

The Dreamliner, which makes extensive use of lightweight composite materials that help reduce fuel costs by 20 percent, is crucial to Boeing’s future. The Chicago-based company has delivered more than 70 of the planes so far and hopes to sell thousands more over the next two decades as it seeks to recoup an estimated $32 billion in development costs.

Charlie Miller, a Boeing spokesman in Chicago, declined to make any immediate comment on whether the problems with Norwegian’s Dreamliners had been experienced by other customers. “We have worked with Norwegian Air Shuttle, resolved the issue, and the airplane is now serviceable,” Mr. Miller said.

Article source: http://www.nytimes.com/2013/09/10/business/global/airline-in-norway-says-it-briefly-grounded-dreamliners.html?partner=rss&emc=rss

Media Decoder Blog: Report Gauges Companies’ Approach to Advertising on Social Media

Since the arrival of social media platforms, companies have tried to figure out how to best use them to get their messages to consumers, often with mixed results. Some brands have embraced the notion that social platforms like Twitter allow constant interaction, for better or worse, with their customers.

Others have turned away from some strains of social media, as General Motors did last spring when it stopped advertising on Facebook while raising questions about the return on its investment. The move had a ripple effect in the advertising world, with many brands questioning whether the costs of being on social media were worth it.

A new report issued Tuesday by Nielsen and Vizu, a research company owned by Nielsen, shows that brands think they might be turning a corner, specifically when it comes to paying for their use of social media.The report examined the opinions about social media marketing among more than 500 digital media professionals — including brand marketers, media agencies and advertisers — from September to October 2012.

The study found that that 89 percent of advertisers continued to use free social media products. Nielsen did not release the names of specific social media platforms mentioned by the respondents, but they are likely to include Facebook and Pinterest, as well as Twitter.

Three quarters of the companies surveyed said they were also spending more for social media content, which could include paying bloggers to write posts about a product or using third-party technology to push videos on to the Web in the hope that they become viral.

Seventy percent of the advertisers surveyed said they dedicated up to 10 percent of their budget to paid social media advertising, while 13 percent dedicated more than 21 percent of their budget. Those numbers are expected to increase in 2013.

The results come as companies like Twitter and Facebook are making more diverse advertising options available to brands. Last year, Twitter announced a number of advertising and media initiatives, including a survey product that enables marketers to ask Twitter users a handful of multiple-choice questions. Facebook began testing a new advertising mechanism using a technology called real-time bidding, which allows advertisers to place bids on ad space at specific times.

“Advertisers are starting to look at social media as an integrated part of their advertising strategy,” said Jeff Smith, the senior vice president of product leadership for advertising effectiveness at Nielsen.

Still, companies retained some skepticism about social media strategy, the survey showed. While companies may expect to spend more to market their brands, they also want to be able to quantify the results of their campaigns. A third of the advertisers surveyed said they were unsure about the effectiveness of social media. The same percentage said they were unsure how to measure the return on their investment.

The majority of advertisers surveyed, 42 percent, said they wanted to measure their online campaigns using the same tools they use for offline campaigns, like sales generated and gross ratings points, while adding more measurement tools specific to digital campaigns, including “likes” and click-throughs.

Advertisers are able to tailor ads to specific groups of online users using cookies and other technologies, but they have often relied on whether consumers click on those ads as the main form of measuring how effective those ads have been.

At the Advertising Week gathering last year, Facebook announced that it was moving away from counting clicks as a metric and moving toward a measurement similar to the gross rating point used in television. The company said it was able to tell whether an ad was effective by combining data on when the ad was shown to a user with data about whether products had been sold. The move is meant to help what is known as “brand advertisers,” whose goals may be less tangible than those of direct response advertisers.

A Facebook representative declined to discuss the company’s paid advertising business. Facebook will announce its fourth-quarter earnings on Wednesday.


Tanzina Vega writes about advertising and digital media. Follow @tanzinavega on Twitter.

Article source: http://mediadecoder.blogs.nytimes.com/2013/01/29/report-gauges-companies-approach-to-advertising-on-social-media/?partner=rss&emc=rss

Media Decoder Blog: At Least 20 Million Tuned to ‘Sandy Relief’ Concert

The “12-12-12″ concert held in New York City on Wednesday night to raise money for Hurricane Sandy relief efforts was sampled by at least 20 million people, according to estimates by the measurement firm Nielsen.

The firm said Friday that 19.3 million Americans watched at least a few minutes of the event, subtitled “The Concert for Sandy Relief,” via one of the 15 Nielsen-rated channels that carried it.

Other smaller channels not rated by Nielsen also carried it, as did dozens of Web sites. Organizers said there were millions of Web streams during the concert, but those are not included in the Nielsen TV total.

Nielsen, in a blog post on Friday, described the concert as “the most widely distributed live musical event in history, accessible to nearly two billion people worldwide on television, radio and the Internet.”

Most of the American channels that carried the concert were relatively small, so the average TV audience at any time during the concert was 5.2 million. An earlier concert and telethon for storm victims, “Hurricane Sandy: Coming Together” on NBC, had an average of 6.2 million viewers.

Held at Madison Square Garden, the concert featured Paul McCartney, the Rolling Stones, Bruce Springsteen, Billy Joel, Alicia Keys and a full house of other artists who appeared in support of the Robin Hood Relief Fund. The fund has not announced how much money was raised.

A version of this article appeared in print on 12/15/2012, on page C3 of the NewYork edition with the headline: Nearly 20 Million See ‘12-12-12’ Concert on TV.

Article source: http://mediadecoder.blogs.nytimes.com/2012/12/14/at-least-20-million-tuned-to-sandy-relief-concert/?partner=rss&emc=rss

Advertising: For Networks and Sponsors, the Sweet DVR Bonusthe economic system

Consider the case of ABC’s “Modern Family,” already television’s biggest hit comedy. Every week when the ratings get reported, “Modern Family” looks to be soaring along, starting with its live broadcast on Wednesday at 9 p.m., with 10 million viewers and a 3.9 rating in the prime ad-buying category of viewers from 18 to 49.

But that does not measure how popular the show really is. When Nielsen delivers final ratings for how many viewers watched the show on DVRs, the numbers grow to more than 18 million viewers and an 8.1 rating in the 18-49 measure.

These figures represent the number of people who watched the show within a week after its telecast. But ABC is able to charge advertisers for only three days worth of that viewing, because of the economic system that measures viewership based on commercials that are watched.

Using that three-day measure, “Modern Family” gets credit for only 13 million of the 18 million viewers who actually watch within a week. The five million extra viewers turn out to be, in essence, a nice bonus for the sponsors.

As Brad Adgate, the director of research for the media-buying firm Horizon Media put it, “For advertisers, DVR viewing is a sweet deal.” He added, that “some day the dam’s going to burst” on this advantage, and networks will press for extra cash for the extra viewers.

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But, he said, the disparity is currently mitigated by other factors. Among these are the “lucrative upfront sales” that networks have enjoyed in recent years, referring to the preseason market for commercials. “No one wants to upset that apple cart right now,” Mr. Adgate said.

Another factor is that many advertisers would have good reason to fight being charged for ads that run a week late, because their weekend sales events or movie openings would be long over by then.

In general, the statistics that define success in television have never been so malleable, thanks largely to the ability of viewers to delay viewing, either through DVRs, video-on-demand selections or streaming online.

Shows that appear to be marginal in the traditional ratings can look like pleasant surprises when delayed viewing is counted, and hit network shows can add to their audience totals, sometimes in staggering numbers.

One case pointed to by David F. Poltrack, chief research officer for CBS, is the drama “Hawaii Five-O.” The show, considered a modest success, has a live rating this season of 2.7 and about 10 million viewers. But after seven days of playback, those numbers lift to a 4.3 rating in the 18-49 group and 14.5 million viewers.

Mr. Poltrack said that the DVR results were crucial in how networks viewed their shows now. “Absolutely, they are important,” he said, noting that what seem to be chronic issues with unimpressive ratings for network 10 p.m. series are deceiving because “a lot of people are watching the 9 p.m. shows at 10.” The 10 p.m. shows tend to be watched later in the week, he said.

Mr. Adgate said that the trend toward comedy this season was underscored by how well certain shows, like “New Girl” on Fox and “The Office” on NBC, fared when their delayed viewing was included.

He pointed to one striking example. The new comedy “Up All Night” on NBC looks both weak and older-skewing during its live telecasts. But it improves 47 percent when delayed viewing is included. More remarkable, Mr. Adgate said, is that “the median age for the live viewing audience is 50.2, but when you add in the delayed viewing it drops to 43.2.”

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The rate of improvement demonstrated by shows that start with smaller bases of live audience can be spectacular. This is especially true of cable networks with younger viewers. Colleen Fahey Rush, the chief researcher for Viacom’s cable networks, pointed to “Tosh.O” on Comedy Central. Its 18-49 audience grows 142 percent when delayed viewing is included.

The overall amount of delayed viewing has continued to increase as more homes have added DVRs, but Mr. Poltrack said these figures were going to level off. (DVRs are now in 43 percent of homes nationally.) He said that CBS’s research indicated that the people who do not have DVRs now say “I don’t need them” because they are considered too expensive.

These people are depending more and more on streaming and video-on-demand, Mr. Poltrack said. That “is very positive for networks,” Mr. Poltrack said, citing statistics that show network shows are streamed and ordered on demand far more often than cable series.

He agreed that advertisers continued to get a bonus because of DVR playback, with all the added viewers they did not pay for. But he also agreed that commercials in shows a week old often had lost their relevance.

Mr. Poltrack argued that the DVR was a “transitional technology,” one that would be outflanked at some point by streaming and video-on-demand. Both those technologies still allow viewers to program shows on their own schedules, he said, but don’t add a DVR’s extra cost.

The added benefit for show owners like networks is that the commercials can be adjusted long after the live telecast of the episode is viewed. And the fast-forward function is eliminated in these forms of playback, meaning the commercials can not be zipped through.

Article source: http://feeds.nytimes.com/click.phdo?i=18883edff09c09729a74f7ea09af811e

Market Ills Give CNBC a Bounce

Having left The Journal in 2010 for CNBC, Mr. Deogun is now in charge of the network’s coverage of the gyrating global markets, a fresh crisis that has restored CNBC to prominence among retail investors who temporarily tune into business news in turbulent times.

This time, however, there is stiffer competition from the Fox Business Network and Bloomberg Television, both of which are hoping to take advantage of what they perceive as CNBC’s vulnerabilities.

The markets’ wild swings are not necessarily profit-generating for TV news outlets because most advertisers buy airtime far in advance, meaning that the prices do not rise in tandem with the ratings. But coverage of crises can burnish reputations, as the networks attract worried viewers who sample news and stock-picking shows for the first time — or at least for the first time in a long while.

So far, CNBC — not its smaller rivals — seems to be benefiting the most from interest this month in the last-minute agreement on the United States debt ceiling, the Standard Poor’s downgrade of America’s debt rating and concern over the stability of European banks.

Through the first two weeks of August, CNBC, a unit of NBC Universal, had on average 378,000 at-home viewers during the New York market hours of 9:30 a.m. and 4 p.m., up sharply from 224,000 in July.

Fox Business, a unit of the News Corporation, had an average of 107,000 viewers at those hours, up from 76,000 in July. Bloomberg Television is not publicly rated; private ratings indicate that it too had a surge in recent weeks, though its audience is smaller than that of Fox Business.

It is exceedingly hard to estimate the reach of the business networks. CNBC, despite being dominant, flatly declines to talk about ratings because it says Nielsen’s sample does not count out-of-home viewing or affluent viewers, exactly the kinds of viewers it says it attracts.

The Nielsen ratings nonetheless serve as a barometer of sorts in good business times and bad. CNBC’s at-home audience has not been this big since the so-called flash crash of May 2010, reaffirming that people are once again paying attention to the ups and downs of the markets.

Kevin Magee, the executive in charge of the Fox Business Network, said that periods of big financial news usually helped “the new guy.” Fox Business started in October 2007, and Mr. Magee is quick to point out that CNBC has both a 20-year head start and enviable distribution. (CNBC is available in about 100 million households, while Fox Business is in about 57 million.)

Still, he said that once viewers found his network, “they have a tendency to stay with us after that.”

Fox Business broke even for the first time in the fiscal year that ended June 30.

“It’s a better channel today than it was 12 months ago,” the News Corporation chief operating officer, Chase Carey, said on a conference call with reporters last week. Among other changes, it has added a program featuring Lou Dobbs at 7 p.m. and a libertarian-oriented talk show, “Freedom Watch,” at 8. Those two hours occasionally outperform CNBC, but during market hours, CNBC is always on top.

Some at CNBC have said they regard Fox Business as another political flavor of Fox News, though Mr. Magee said that notion “has no credibility in the industry other than in the hallways of Englewood Cliffs,” the New Jersey town where CNBC is based.

Nielsen data shows 81 percent of Fox Business viewers also watch Fox News, while 31 percent of CNBC viewers also watch Fox News.

Of course, as the third-biggest channel on all of cable, Fox News is an asset for its little brother — which is why it simulcast Fox Business for two hours on Aug. 7.

Article source: http://feeds.nytimes.com/click.phdo?i=45daf4a455c96225a6264d65e7a560eb