May 16, 2024

Media Decoder Blog: Fall Season Brings Shift in TV Ratings Race

The fall television season continues to generate big shifts in the ratings, with cable shows still dominating over most network offerings on Sunday nights and Fox overtaking a flagging NBC for the season.

NBC was No. 1 throughout the fall in the category it sells to most advertisers — viewers between the ages of 18 and 49. CBS, riding the Super Bowl, quickly surpassed NBC in February, and now Fox has cruised by the peacock network, too.

Even though its once dominant “American Idol” continues to erode, Fox has put together enough of a winter season — with the addition of the solid new drama performer “The Following” — to pass NBC. As of last week, Fox is now averaging a 2.6 rating in that 18-49 group, ahead of NBC’s 2.5. Last week, NBC was still ahead by one-tenth.

CBS is well ahead with a 3.1 rating. ABC, the only network that cannot rely on big sports numbers to push its ratings, is in last place for the season with a 2.3 rating. (Virtually all the sports its parent, Disney, owns rights to, including the N.F.L. and N.C.A.A. football, are on ESPN.)

ABC did, however, get positive ratings news this week from its venerable reality series “The Bachelor.”

This season’s “Bachelor” finale hit a 3.3 rating Monday night, up from a 2.8 for the previous season. And its follow-up special, “After the Final Rose,” did even better, scoring a 3.8 rating, up from a 3.3 last year. The three-hour block was easily the best performer on television Monday night.

ABC is looking to ride the apparent popularity of this bachelor, Sean Lowe, to further ratings improvement. He has been cast on the next edition of “Dancing with the Stars,” which starts Monday.

The network also hopes to put the future wedding of Mr. Lowe and his rose choice, Catherine, in prime time, as soon as possible. (The couple announced on the special Monday night that they would sacrifice their privacy for a TV wedding spectacular.)

Soon might mean within this season, and give ABC a chance to catch NBC for third place (though that is still unlikely); but it would also give ABC the chance to televise the event before the relationship sours, as virtually all the “Bachelor” relationships have.

No matter what happens with Mr. Lowe, dancing or getting married, his block of programming is unlikely to reach the heights now routinely attained by “The Walking Dead” on AMC on Sundays. Once again, that show dwarfed all network competition this past week, scoring a 5.7 rating in the 18-49 group, with 11.46 million viewers.

Only “60 Minutes” on CBS had more viewers Sunday night, with 11.58 million. But cable has another blockbuster on Sundays: the second episode of “The Bible” on The History Channel came in third, with 10.82 million viewers.

That was down from 13.1 million for the show’s premiere, but still represents a huge number for cable. “The Bible” also scored a 2.5 rating among the 18-49 group, which was beaten only by “Family Guy” on Fox with a 2.7 rating.

Article source: http://mediadecoder.blogs.nytimes.com/2013/03/12/fall-season-brings-shift-in-tv-ratings-race/?partner=rss&emc=rss

Media Decoder Blog: The Breakfast Meeting: News Corp. Wants a Place in School, and Upfronts Are Not Just for Spring Anymore

Joel I. Klein, the former chancellor of New York City’s schools, will introduce News Corporation’s Amplify, the company’s fledgling education division coupled with a new tablet of the same name, at the SXSWedu conference in Austin, Tex., on Wednesday, Amy Chozick reports. The tablet, a 10-inch Android made by Asus, will run Amplify’s curriculum and provide storage for students’ data. It couples a touch screen with education-specific features, like an “eyes on teacher” warning when attention wanders and quizzes that use sad and smiley emoticons so teachers can ascertain whether students grasp new material. It will also have education-based games for students when they’re not in class, including one in which Tom Sawyer battles the Brontë sisters.

Upfronts, the efforts by media companies to woo advertisers, earned that name because they have traditionally taken place before the fall television season, usually in mid-May. But a proliferation of new, hungry media outlets eager to book new deals has led major players like Google, NBCUniversal, Time Warner and Viacom to front-run the upfronts, Stuart Elliott writes. So far this winter channels like Nickelodeon, Oxygen and Style have held events, and on Tuesday the Gannett Company, CMT and Fox Sports Media Group held events. “Every single day of the year, you can be at an upfront, an ‘infront’ or a ‘newfront,’ ” said Wenda Harris Millard, president at MediaLink.

Tommy Vietor, a former spokesman for the National Security Council, and Jon Favreau, an ex-speechwriter for President Obama, have enthusiastically taken to Twitter after leaving their White House gigs, Mark Landler writes. Each has adopted an open, somewhat irreverent persona they could not take under White House strictures (Mr. Vietor’s Twitter avatar is a photo of himself draped in American flag shorts, shirt and gloves, clutching what appears to be a beer bottle in front of an American flag), and won a good number of followers in the process. Their presence on Twitter allows them to continue supporting President Obama and attacking his critics in an unconventional way, promoting themselves in the process.

Jon Stewart, comedian and host of “The Daily Show,” Comedy Central’s pre-eminent fake news program, is taking a 12-week hiatus to direct a dramatic film to be called “Rosewater,” Brooks Barnes reports. Mr. Stewart adapted the screenplay from the book “Then They Came for Me: A Family’s Story of Love, Captivity and Survival,” by Maziar Bahari and Aimee Molloy. Mr. Bahari, a Canadian-Iranian journalist, was imprisoned for four months in Tehran in 2009, and a comedy segment on “The Daily Show” was used as evidence against him. John Oliver, the show’s “senior British correspondent,” will be the host in Mr. Stewart’s stead.

Marissa Mayer’s announcement last week that she was abolishing Yahoo’s work-at-home policy may have stirred a national debate, but many current and former employees think it was a necessary move, Claire Cain Miller and Nicole Perlroth write. Ms. Mayer, the company’s new chief executive, was not penalizing employees who had to stay home with a sick child, the article says, but was seeking to rein in around 200 workers who worked at home, did little for the company and collected Yahoo paycheck, sometimes while founding start-ups of their own. The move, like providing free food in Yahoo’s cafeteria, was intended to foster workplace innovation, communication and morale at Yahoo. Another struggling company known for permissive workplace policies, Best Buy, announced on Monday that it would adopt similar rules.

The evaporating number of viewers watching broadcast TV has led to a boom of pilot programs ordered up by the big networks, nearly 100 expected for this fall. They are being cast and shot at a furious pace so that schedules can be announced in May, and a great many of them will be seen by nobody but the people who make them and the programmers who reject them. Mike Hale looks at some of the more promising pitches.


This post has been revised to reflect the following correction:

Correction: March 6, 2013

An earlier version of this post misspelled part of the name of a New York Times reporter. She is Claire Cain (not Caine) Miller.

Article source: http://mediadecoder.blogs.nytimes.com/2013/03/06/the-breakfast-meeting-news-corp-wants-a-place-in-school-and-upfronts-are-not-just-for-spring-anymore/?partner=rss&emc=rss