LOS ANGELES — The top three movies at the box office have a combined running time of 8 hours and 11 minutes — but who’s counting?
Length seems not to be much of an issue this season. “Les Misérables,” at more than two and half hours (157 minutes, to be exact), took in $12.2 million in domestic ticket sales on Wednesday, according to boxofficemojo.com, for a total of $30.3 million since it opened Christmas Day.
“The Hobbit: An Unexpected Journey,” was ahead of “Les Miz” in running time, at 169 minutes, but slightly behind in Wednesday sales, with $11.4 million. That brought its total since opening two weeks ago to almost $180 million.
“Django Unchained,” about four minutes shorter than “The Hobbit,” had about $10 million in sales on Wednesday, for a total of about $25 million since opening on Christmas.
Maybe there’s a message in the way these films are playing both long and strong: If you’re going to charge premium prices for movie tickets, you’d better give the people their money’s worth.
Article source: http://mediadecoder.blogs.nytimes.com/2012/12/27/seeing-a-movie-over-the-holidays-best-to-find-a-comfy-seat/?partner=rss&emc=rss
Speak Your Mind
You must be logged in to post a comment.