“I’ve been going through a deep depression the last few months,” he continued. “And my friends, who are some of the most famous people in the world, send me 77 texts until I answer. The night of my last show, Joshua Bassett showed up at my studio within 40 minutes, on the night before New Year’s Eve, to be with me while I literally cried on the floor of my studio. And then after that, who was there for me was Ariana, who was on me to figure out what my next step was.”
Losing his syndicated show forced him to assess whether he was in the business of radio, or the business of Zach Sang. When his contract ended, he’d already been having conversations with Amazon for a few months, and he began to see Amp as an opportunity to spread his gospel of the power of radio even more widely.
The very nature of radio is changing and has been for the past two decades. First came the rise of satellite radio, which jeopardized local specificity. Same went for market consolidation. Finally, the ascension of the internet, especially as a facilitator for livestreaming and playlists, threatens — or maybe promises — to undermine the primacy of radio as a delivery system for new music. By July, Sang and his team had relocated to a more substantial studio, the one that Rick Dees, the countdown show kingpin, previously used to broadcast out of. But even though Sang knew how to operate all of the fancy equipment in the room, the entire show was run off his iPad.
“The way I view a microphone at this point in my life is, when I lost the show, it’s like I lost every friend I’ve ever made,” he said, in between playing Beyoncé songs. “It’s about regaining chemistry — it takes time. People find out every day we’re not on the radio.”
He referred to the Sang universe as a “friend group” — the combination of the characters with him in the studio and the listeners.
Article source: https://www.nytimes.com/2022/08/31/arts/music/zach-sang-radio-amazon-amp.html
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