Webdenda

David Beck, vice president for strategic initiatives in the office of the chief executive at Univision Communications, New York, was promoted to a new post, senior vice president for social media.

Jeff Brecker joined R/GA, part of the Interpublic Group of Companies, as vice president and managing director for the Chicago office. He succeeds Sean McCarthy, who left in November. Mr. Brecker had been managing director for the Chicago office of Digital Kitchen. Digital Kitchen is hiring Dave Trifiletti to serve as managing director for its Chicago and Seattle offices; in addition to assuming what had been Mr. Brecker’s duties in Chicago, Mr. Trifiletti will also assume the duties of Eric Oldrin, who had been managing director for the Seattle office before leaving Digital Kitchen.

Julian Cole, a strategy director at the New York office of Bartle Bogle Hegarty, part of the Publicis Groupe, was promoted to a new post, communications planning department head, and will continue to be in charge of the agency’s work as the lead creative agency on the Sony PlayStation account.

“The Dog Strikes Back,” the Volkswagen Beetle commercial that Volkswagen of America ran during Super Bowl XLVI in February 2012, was named the Ad of the Year by Nielsen as part of the seventh annual Nielsen Automotive Advertising Awards. The awards, presented during the 2013 New York International Auto Show, honor automotive television commercials for effectiveness. The commercial was created by Deutsch L.A., which is the Marina del Rey, Calif., office of Deutsch, part of the Lowe Partners division of the Interpublic Group of Companies.

Kerryann Driscoll and Patrick LaCroix, group account directors at Blitz Media, Boston, were promoted to new posts. Ms. Driscoll becomes director for marketing and Mr. LaCroix becomes director for innovation.

Vin Farrell joined Havas Worldwide, New York, part of the Havas Creative unit of Havas, in a new post, global chief content officer. He had been senior vice president for creative operations at R/GA, New York, part of the Interpublic Group of Companies.

Hudson Valley Tourism, which seeks to draw visitors and businesses to Columbia, Orange, Putnam, Rensselaer and six other counties north of New York City, selected Co-Communications as its agency of record, working with Harquin Graphics, Pelham, N.Y., a branding agency. Billings have not been determined. Co-Communications, which has offices in Mount Kisco, N.Y., and Hartford, Conn., is taking over the account from the First Brain Media Group, Wyckoff, N.J.

Jon Krevolin joined 360i, New York, part of Dentsu, as a group creative director. He had most recently been a senior vice president and senior creative director at BBDO New York, part of the BBDO North America division of BBDO Worldwide, which is part of the Omnicom Group.

Tim Letscher joined Colle McVoy, Minneapolis, part of MDC Partners, in a new post, director for digital strategy and analytics. He had most recently been senior strategist for brand activation at Carmichael Lynch, Minneapolis, part of the Interpublic Group of Companies.

Clive Maclean joined Cenergy, East Aurora, N.Y., in a new post, executive vice president. He had most recently been chief executive at Havas 4D, Chicago, part of the Havas Worldwide division of Havas Creative, which is owned by Havas.

Nic Owen joined the Amsterdam office of 72andSunny, part of MDC Partners, in a new post, managing director. He had been head of account management at Anomaly New York, part of the Anomaly unit of MDC.

Christian Parkes joined Myspace, Los Angeles, in a new post, vice president for global marketing. He had been global senior director for marketing at Levi Strauss Company, San Francisco.

Ryan Peck and Scott O’Leary joined Carmichael Lynch, Minneapolis, part of the Interpublic Group of Companies, as creative directors. They had been creative directors at Fallon Worldwide, Minneapolis, part of the Publicis Groupe.

Article source: http://www.nytimes.com/2013/04/08/business/webdenda.html?partner=rss&emc=rss