May 8, 2024

You’re the Boss Blog: An Entrepreneur Retreats Into a Swedish Forest

Thomas Backlund: Courtesy of Thomas Backlund Thomas Backlund: “I needed to cut costs.”

Dashboard

A weekly roundup of small-business developments.

Thomas Backlund, 33, is a programmer from Stockholm who is trying to start a business, Blockie.io. As mentioned in this week’s Dashboard roundup of small-business news, Mr. Backlund has quit his job and left his apartment and moved to a Swedish forest in order to save expenses while creating his new venture. We contacted Mr. Backlund by e-mail for a conversation that has been edited and condensed.

What’s your start-up about?

Blockie.io consists of me as the coder and my friend as the designer. We are trying to bring software development to the masses by building a service that would take the coding part out of the equation and make logic the only necessary component for building a technical back-end, which would save a lot of time and headaches.

Why the woods?

I needed to cut costs because I wanted to totally focus on one thing in my life, Blockie.io, and I’ve longed to get out in nature for some time now. I started on May 9.

Have you had wilderness experience before?

Some, not much. The first time was two years ago when I tagged along two friends to the Swedish mountains. Since then, I started to get out on my own, sleeping out in the forest sometimes and then going to the office in the morning.

How do you get online?

I can access the Internet from my phone. It works pretty good most of the time.

You must encounter problems that are unique to being in the woods.

Small problems are big problems. If my phone breaks it takes a whole day to get to town and back. I’ve got sick two times so far — that is not fun at all. And sometimes it’s a hassle finding good places to stay since you do not want to waste time moving too often. But then again I can spontaneously throw off my clothes and take a swim anywhere it looks nice!

What about speaking to others: potential partners, investors, customers?

I do most everything through e-mail. But I do not hesitate to book a meeting in the city (Stockholm). I have no strict policy of not ever leaving the forest.

How are you paying your bills?

I have some reserves of my own still, and if it runs out, I may pick up some small consulting gigs. I pay them all electronically. I get some help for the small amount of paperwork for the business.

Do you feel isolated?

I do not meet my friends very often now, but this experience still makes us closer I think. I get many responses from the Listserve I subscribe to and also from many others who have seen me on Hacker News, Mashable and other places. Many people reach out to me just to say they really support me in this. Some have questions about how to do the forest thing. Some want to help develop Blockie.io, and some just want Blockie.io right away.

Many start-up owners prefer to be around people so they can share ideas — like an incubator.

I think such a place would be great for me when Blockie.io is ready for testing because then I could get people to test it, and I would get instantaneous feedback. But for now I think the isolation is good because in this phase there are things that have to be solved in my mind and then just hammered into the computer. I think that when your head is full and your ears are hurting, then it’s time to be alone to let your mind summarize all the information to something useful. The next phase may be different.

How long do you expect this to last?

There is a physical limit. First the sun will get too weak to charge my batteries, although I could work around by sleeping in hostels every third day and recharging everything there. The next limit is the cold. I cannot sit and code when it’s too cold. So when winter comes, I must think of something else.

What did you have for dinner last night?

I had grilled elk beef with grilled halloumi cheese, chili béarnaise and a grilled onion. My cousin came to visit and brought some goodies with him. Otherwise it’s a lot of beans, eggs, red peppers, carrots and hummus.

Gene Marks owns the Marks Group, a Bala Cynwyd, Pa., consulting firm that helps clients with customer relationship management. You can follow him on Twitter.

Article source: http://boss.blogs.nytimes.com/2013/06/19/an-entrepreneur-retreats-into-a-swedish-forest/?partner=rss&emc=rss

The Haggler: At Nello, a Case of Restaurant Bill Shock — the Haggler

Are there two more ominous words on any restaurant menu? The Haggler thinks not. It’s a phrase with plenty of if-you-have-to-ask hauteur, but those too cowed to inquire may be in for a grim surprise.

“They said ‘market price,’ ” gasps a character on “Community,” the NBC comedy, as he weeps over a stupefyingly high restaurant bill. Then, shrieking toward the kitchen: “What market are you shopping at?”

That said, at least “market price” carries with it a bit of a heads-up. You know what would be a whole lot worse? This:

Q. On Oct. 30, two friends and I went to lunch at Nello, a restaurant on the Upper East Side of Manhattan. Shortly after we were seated, a waiter came to the table and mentioned the day’s specials, one of which was described as pasta with truffle sauce.

At the end of the meal, I got a look at the check and for a moment I thought I was hallucinating. The meal for the three of us cost $400. How was that possible?

Easy.

The pasta dish cost $275.

No joke.  

When I confronted the headwaiter, I was told that Nello never discloses the prices of specials and that it is the customer’s duty to pipe up with questions. To add obnoxiousness to injury, the manager told me that we should expect high prices at Nello because 1) the restaurant is near Hermès, the French seller of luxury clothing and bags, and 2) the restaurant has been in its current location for nearly 25 years.

Weirdly enough, I still felt ripped off. Only after I began to make a fuss did a manager refund 25 percent of our bill.

I later e-mailed Nello Balan, the owner, and within a day, he wrote back to apologize for our terrible experience. That was months ago, obviously, and if Mr. Balan had a refund of some kind in mind, there is no evidence of it.  

Can you work some Haggler magic and get my money back? Craig Tall

Mercer Island, Wash.

A. Bill shock is common in the realm of cellphones, hospitals and auto body shops. It is rare in restaurants, but it is apparently a recurring phenomenon at Nello, which is both a longtime haunt for certain celebrities and a Venus’ flytrap for tourist dollars.

An Internet search reveals that more than a few people have visited this Euro-vibed establishment on Madison Avenue and come down with a bad case of the $275 truffle blues. “The price of $275 was not mentioned by a single word,” groaned a truffle-ruffled customer on TripAdvisor. “We were floored when we got the bill,” wailed a diner on Urbanspoon. Under the heading “The surprise of my life,” a patron who posted on menupages.com wrote: “Well, the bill came and we were horrified — just under $400 for two people with no alcohol.”

One e-complainer said the waiter would not come near the table after dropping off the check — which included a 20 percent tip for service. That might be a pretty succinct definition of “chutzpah.” A bit of background: Nello Balan is one of the more — what is a nice way to put this? — colorful characters in Manhattan’s dining business. A native of Romania with an exotic accent, he says he is a descendent of Vlad the Impaler, the inspiration for Count Dracula. He has bleached blond hair, the body of a bouncer and a strange gift for regularly turning up in the news media.

For a few years, that gift might have had something to do with money. In 2007, Richard Johnson, then the Page Six gossip columnist for The New York Post, apologized in print for accepting a $1,000 “gift” from Mr. Balan. Some cynics wondered at the time if this largess explained the many favorable mentions of the restaurant in the column.

Oh, and there was a lawsuit in 2009, brought by former waiters who said that Mr. Balan had “diverted” more than $100,000 a year from their tips. A lawyer for the employees e-mailed the Haggler to say “the case was resolved” but did not elaborate.

Last week, the Haggler called the restaurant, and a manager asked that any questions be sent by e-mail. No problem. An hour later, Mr. Balan wrote back.

“Thank you for addressing the problem directly to me,” the e-mail began. He went on to caution against accepting Mr. Tall’s version of his conversation with Nello’s staff, because one person’s account could easily be distorted. But he quickly added that the waiter might have been “confrontational” and that the restaurant required servers to disclose the price of specials.

“I will clarify my policy, which is in place since we opened,” he wrote.

Maybe a neon sign would be a good idea, because it sure seems that a lot of those waiters are falling down on this particular job. But this entire issue, it seems, was new to Mr. Balan, who contended that the first time he had heard about the $275 truffle special was when he received Mr. Tall’s complaint.

“Since I value every customer,” he wrote, “I will offer another 25 percent discount on that check and I hope to see him back soon.”

Mr. Balan closed with yet another offer, this one for the Haggler. “If you have time join me for a white truffle lunch, I still have two pounds left before the season of the winter truffles kicks in.”

You hear that, America?

Nello has two pounds of truffles left.

You’ve been warned.

E-mail: haggler@nytimes.com. Keep it brief and family-friendly, and go easy on the caps-lock key. Letters may be edited for clarity and length.

Article source: http://feeds.nytimes.com/click.phdo?i=34b0cfded4358d231e1f6d29739ce82b