April 24, 2024

Corner Office: Brooke Denihan Barrett on Family and Business

Q. Tell me about the first time you were somebody’s boss.

A. I grew up in the family business, so one of my first paying jobs was working at the front desk of a hotel. I thought the way you got things done was by telling people what to do. That’s where I learned what not to do. I spent a good portion of my time telling people what they did wrong instead of really encouraging them about what they did right.

I used to think that was just the way that you managed people — telling people what they were doing wrong. As I got more comfortable with my own skills and grew to understand that nobody is perfect, I learned to cut people a little slack. But early on, people would shudder when I walked into a room, thinking that I was going to find something negative.

Q. How did you learn to take a different tack with people?

A. It was trial and error, and really watching as other people came into the organization. I realized that you get a lot more with the carrot routine than the stick routine. I also realized that you really needed to explain the “why” of things. You need to give people a little bit of space to come around, and say, “Yeah, that makes sense,” before you really engage them in what needed to be done.

Q. Other leadership lessons?

A. To listen a lot. It’s easy to say that you listen, but active listening — really listening for understanding — is something you learn over time. Because sometimes you don’t see people’s body language. They might be saying one thing, but they mean another thing. That’s something you just learn by observing.

Q. What’s a bit different about your company’s culture?

A. We’re celebrating our 50th anniversary in the hospitality business this year. And if there is one word I would use to describe our culture, it would be family, because we are a family-owned and -operated business.

But I always have to be careful when I use that word “family,” because a lot of times it can be misinterpreted as taking care of people to the point of not holding them accountable. You have to set certain standards that you want people to live up to. And if people need help, then we want to help them along the way.

I think people naturally want to do the right thing, and do their jobs well. Sometimes organizations can fall down if they don’t also ask: How do you give people the tools they need to be successful? How do you get that person to understand what change needs to happen, and how do you help them along the way? Because people can’t always figure it out on their own, and nor should you expect them to.

Q. What else about your culture?

A. We do something called round tables where we meet with our associates in small groups of maybe 10 or 12 people. I love to say to them, “Tell me something I don’t know.” And I’ll get comments like: “Oh, but you know everything. You’re the C.E.O.” It’s just a reminder of the perceptions that people have of the head of the company. But every time I ask that question, I learn something new.

Q. Other lessons you’ve learned over time?

A. One is, count to 10 before you say something. It’s especially true with e-mail today. People will share something and it causes terrible repercussions. You have to remember to take a deep breath when somebody says something that really ticks you off. A lot of times the context in an e-mail is so different than when you pick up the phone. And you shouldn’t “cc” the world, and don’t hit “reply” to everybody. That drives me nuts.

Q. A lot of C.E.O.’s I’ve interviewed talk about the reluctance of people to have difficult conversations. How do you handle them?

A. We’ve tried something called “lessons learned” conversations. And we’ve had them facilitated a few times. So we might bring people together in a room who were involved in a project and ask: What were the things that worked? What were the things that didn’t? What could we have done differently?

And we’ve had some very spirited and cathartic conversations. You have to be able to let people put something on the table without actually pointing the finger. It allows things to come out in more of a nonaccusatory manner.

Q. Have you received any feedback over the years, especially since you’ve become C.E.O., that prompted you to adjust your leadership style, even in a small way?

A. I like details, so I will say a lot, “Give me the facts, Jack.” Because I feel so strongly about it, I might come across as being closed or defensive. So I really have to be mindful of my body language. When someone is saying something that I disagree with, I’m good at the listening part of it, but if I don’t really like what that person is saying, I have to be careful that my body language doesn’t stop the conversation. I have to make sure it continues to flow.

Q. Let’s shift to hiring. What questions do you ask? What are you looking for?

A. By the time somebody meets me, you can assume that the skills are there. So what I interview for is fit. And I’m always very curious to know, what is it about our company that appeals to that person?

There are people who are very professional interviewees. Every question you ask them, they nail it. But you kind of want people to not be perfect in their replies, because that makes them real people. You have to be authentic. We’re all works in progress. We have to improve each and every day. Because once you’ve become satisfied, you lose that urgency and that hunger to be better.

Q. What other questions do you ask?

A. How do you define culture? What kind of organizations have you worked for? What do you think is special about this culture? Tell me about a mistake that you’ve made, and how you dealt with it. How do you view yourself? If someone were to talk about you in the third person, how would they describe you?

This interview has been edited and condensed.

Article source: http://www.nytimes.com/2013/05/12/business/brooke-denihan-barrett-on-family-and-business.html?partner=rss&emc=rss

Corner Office: Victoria Ransom of Wildfire, on Instilling a Company’s Values

Q. Tell me about some of your early leadership lessons.

A. When I look at my values as a leader and at the culture in our company, they’re really a strong reflection of the values I was raised with, such as hard work and leading by example. I grew up in a really small farming community in New Zealand. Everybody pitched in. Everybody worked hard. We talk a lot about the value of humility at Wildfire, about not getting ahead of yourself.

I also took on leadership opportunities pretty early in my life, and that started informally in the school I attended. There were 30 students, from ages 5 to 12, and a lot of it was the big kids teaching the little kids.

Q. What about some more recent leadership lessons with your company, which has grown rapidly in the last few years?

A. Yes, we’ve hired quickly — we’re more than 400 people now. I think I’ve learned a lot through trial and error. I don’t believe in hierarchy or creating hierarchy. I believe in earning respect. Nevertheless, I think people do want you to be a leader and they want someone to tell them that things are O.K. One of the things I’ve learned is to just step up a bit more.

Another lesson I’ve learned as the company grows is that you’re only as good as the leaders you have underneath you. And that was sometimes a painful lesson. You might think that because you’re projecting our values, then the rest of the company is experiencing the values. What you realize is that the direct supervisors become the most important influence on people in the company. Therefore, a big part of leading becomes your ability to pick and guide the right people.

Q. Any other lessons?

A. As the company got bigger, and people didn’t know me quite as well, I started to realize how what you say can have such an influence. You can’t just say things off the cuff anymore, because people take it so much more seriously than you ever meant it. And that can be good and bad. The bad is that you might say something sort of flippant, or you’re trying to be really transparent and honest with the team about the challenges we may have. But that can get passed on down the line and repeated until there’s a panic.

On a positive note, I was surprised to learn how comforting what I say can be to the team, even if I’m not giving the answers. I thought at first that I always needed to be able to give them the solution, but I realized that actually that wasn’t needed at all. All that was needed was acknowledging the challenges, and showing that we’re on top of it and we get it.

And I’ve learned the importance of addressing problems as quickly as possible, because otherwise people start to build things up in their mind, and they talk.

Q. Let’s shift to culture. Did you go through the process of codifying your values?

A. We did, but pretty late in the game, actually. We tried early on in the company, when we had about 20 employees, to codify our values, but we didn’t get that far, because it felt forced. But as we got bigger, we were expecting a lot of our people — that they could somehow just come in as new hires and through osmosis figure out what our values were. Wouldn’t it be better if we just told them? The values are here already, but let’s make it clear what they are, particularly because you want the new people who are also hiring to really know the values.

Another reason was that we had to fire a few people because they didn’t live up to the values. If we’re going to be doing that, it’s really important to be clear about what the values are. I think that some of the biggest ways we showed that we lived up to our values were when we made tough decisions about people, especially when it was a high performer who somehow really violated our values, and we took action. I think it made employees feel like, “Yeah, this company actually puts its money where its mouth is.”

We also wanted to put in more of a formal procedure for reviews, and if we’re going to review people, let’s be clear about the criteria when we consider whether they are living up to the company culture.

Q. What process did you use, in the end?

A. My co-founder, Alain [Chuard], and I spent a weekend writing down what we value in our people at Wildfire. Then I literally sat down with every single person in the company in small groups and got their feedback — what do you like, what don’t you like, let’s tweak this. Some companies’ values are really about what the company stands for. We took more of the approach of what we look for in our people. Passion was a very important one. Team player. Humility and integrity. Another was courage, and that was all about speaking up — if you have a great idea, tell us, and if you disagree with people in the room, speak up.

Curiosity was one of them, too. We really encourage people to constantly question, to stay on top of what’s happening in our industry, to learn what other people in the company are doing. The hope was to break down these walls of “them versus us.” Another was impact — wanting to measure whether you’re having an impact at the company. And the final value is more outward-looking, but it was “do good, and do right by each other.”

In the end, it was a much, much harder process than I’d imagined. When I did these sessions with people to get their feedback on the values, most people were really excited. The ones who weren’t inevitably came from large companies who had gone through that process before, and they were very skeptical.

I think the best way to undermine a company’s values is to put people in leadership positions who are not adhering to the values. Then it completely starts to fall flat until you take action and move those people out, and then everyone gets faith in the values again. It can be restored so quickly. You just see that people are happier.

This interview has been edited and condensed.

Article source: http://www.nytimes.com/2013/01/27/business/victoria-ransom-of-wildfire-on-instilling-a-companys-values.html?partner=rss&emc=rss