April 26, 2024

Rising Travel Industry Attracts Young Careerists

Hotels, restaurants and other travel-related businesses are adding more positions, attracting people like Matthew Bryant, a hospitality studies student at the Tisch Center for Hospitality, Tourism and Sports Management at New York University.

“The hospitality industry is beginning to recover, and I decided to switch careers because I saw a professional future in it,” said Mr. Bryant, 26, who worked for five years as a federal government consultant in Washington after college. “I wanted to combine the skills I had learned as a consultant in a customer service industry, and this seemed a great fit.”

While job recovery nationally has been lagging, the travel industry has been faring much better. About 8 percent, or 7,000, of the total of 88,000 jobs added by employers in March were in the travel industry, according to the U.S. Travel Association, a trade group.

The growth is being spurred, in part, by a modest rise in business travel spending. As the economy improves, such spending is predicted to climb 5.1 percent this year, to $268.5 billion, according to the Global Business Travel Association, a trade group. Its forecast, released in April, is up substantially from the 1.8 percent rise in industry spending in 2012, and higher than the group’s previous prediction for growth of 4.6 percent.

“Companies feel the need to compete, and the global economy is driving companies to invest in business travel,” said Michael W. McCormick, the association’s executive director.

Shored up by strong corporate profits, companies are sending more employees to conventions, meetings and industry events — gatherings that were more strictly circumscribed when the economy sank.

“Events are being planned farther in advance,” said Eric Eden, vice president for marketing at Cvent, a meeting and event management technology company. “And there are more national meetings instead of small, regional ones, and higher numbers of people attending each event.”

As a result, hotels are seeing more bookings for meetings, and rates are increasing, he said. Spending on group events, Mr. Eden added, is expected to increase 6 percent this year, to almost $116 million, compared with an earlier prediction of 5.2 percent growth in 2013.

And hotel occupancy rates are moving up steadily, said Jan Freitag, senior vice president for global development at Smith Travel Research, which tracks the hotel industry.

“Occupancy rates, which are a bellwether for business travel, rose over the last three years to 64.3 percent,” he said.

Over all, about 7.7 million people worked in the travel sector, according to figures for the last three months of 2012 provided by the Bureau of Economic Analysis, part of the Commerce Department. Although spending declined in air and other transportation, outlays rose for traveler accommodation and for food services and drinking places, by 9.4 percent and 8.6 percent respectively, according to the federal figures released in March.

The data covers a range of jobs, from the minimum-wage, no-benefit slots to well-paid hotel analyst positions, but some 53 percent of travel industry workers are paid $25,000 to $69,000, according to a U.S. Travel Association analysis of the federal jobs data done in conjunction with Oxford Economics, an economics forecasting firm.

According to the analysis of Bureau of Labor Statistics data, the travel industry is one of the top 10 largest employers of middle-class wage earners, with a maximum average salary of $81,900. Two of every five workers who start their careers in the travel industry go on to earn more than $100,000 a year, according to the association analysis.

Those prospects persuaded Mr. Bryant to enroll in hospitality studies. After graduating with a political science degree in 2008 from American University, Mr. Bryant landed a job at a management consulting firm. But after five years, he said, “I wanted a change and be involved in a customer service industry.”

Article source: http://www.nytimes.com/2013/05/01/business/rising-travel-industry-attracts-young-careerists.html?partner=rss&emc=rss

Advertising: Ads for Luxury Collection Hotels Appeal to Emotion

Created internally, the new print and online campaign adopts a tagline developed by the brand’s former agency, Atmosphere BBDO, now Atmosphere Proximity, part of the Omnicom Group: “Life is a collection of experiences. Let us be your guide.” It also features photographs of still-life vignettes that contain framed snapshots of a variety of Luxury Collection hotels, plus travel souvenirs, all displayed on a credenza.

Paul James, global brand leader for Luxury Collection — a group of 79 hotels that comply with brand service standards, of which Starwood manages 41 and owns 10 — said the company “has not seen any immediate change in demand” in the wake of the stock market’s recent gyrations.

“We’re confident that even if there is turbulence in the market, it’s the right time to talk about the Luxury Collection, to remind people about our great destinations,” Mr. James said. “We will keep our eye on the market, and if we see any change in our business, at that time we’ll adjust our strategy.”

According to Jan Freitag, senior vice president for global development at Smith Travel Research, a lodging research company, “luxury hotels are alive and well.” Demand for luxury hotels in the United States is strong, he said, which has allowed them to increase rates an average of 6.4 percent in the first seven months of this year, compared with an average 3.5 percent rate increase for the industry as a whole.

“After coming out of the ’09 recession,” he said, luxury travelers “are psychologically prepared to take the wild gyrations of the stock market in stride. We don’t expect there to be an impact on high-end leisure and business travelers because of short-term stock market changes.”

Bjorn Hanson, divisional dean of the Preston Robert Tisch Center for Hospitality, Tourism and Sports Management at New York University, said now was a “great time” for Starwood to promote the Luxury Collection, because luxury lodging demand in the United States would increase more than 5 percent this year.

“Volatility in the stock market has become the new norm among higher-income travelers. Their underlying wealth has not changed to the point where it would affect their lifestyle issues,” he added.

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The five full-page executions of the new campaign, by the photographer David Prince, feature different hotels in the Luxury Collection, including beach and golf resorts and others with old-world European or contemporary design.

The ad for the golf resorts contains framed photographs of the Equinox in Vermont, the Al Maha Desert Resort and Spa in Dubai, and the Turnberry Resort in Scotland, as well as golf clubs, a golf trophy and a small wooden boat model representing activities available at the resorts.

Another ad, meant to promote the brand in general, features all types of hotels in Mexico, Italy, India, the United States and Peru. Souvenirs and decorative items in this ad include coral, a starfish, a clock, a small statue, a glass of wine and golf tees.

All ads also feature a selection of books whose spines face outward; instead of titles, these show the names of the hotels in the ads’ framed snapshots. Mr. Prince said the campaign “is about the trigger points that stimulate your emotions and your memories, and the moments that inspire us when we travel.”

Most luxury hotel advertising, he added, tries “to present the big picture, your room, your bedding, where you’re going to eat,” but the new Luxury Collection campaign is “about the personal touches that make a hotel great, the elements that resonate and inspire you.”

Starwood ran a full-page teaser version of the new advertising in the May issue of The Financial Times’s “How to Spend It” magazine and in the July issue of Departures. The ads will run this fall in both publications, and this fall and winter in Condé Nast Traveller UK, ForbesLife, Robb Report, Bentley Magazine and Luxury Travel Advisor, a trade publication.

In addition, banner versions of the advertising will run on the Web site of the Five Star Alliance, an online travel agency specializing in luxury hotels, and on the tablet version of the 40th anniversary edition of Travel Leisure.

Individual hotels within the Luxury Collection also have the option to customize the advertising, inserting photographs of their choice into the frames in the brand advertising. So far, hotels in Mauritius, Portugal, Argentina and Greece have opted to do this.

The budget for the global print campaign is $400,000, while the budget for online advertising, both for the brand globally and for its North American hotels, is $300,000. Neither figure includes advertising by individual hotels.

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Promoting hotel collections like the Luxury Collection can be challenging, Mr. Hanson said, because they lack consistency in features, like design. “Therefore, themes become one of the core messages to establish the image of collections. The idea that life is a collection of experiences at the luxury level is a good theme,” he said.

Other experts panned the campaign’s creative execution.

Henry Harteveldt, travel analyst for Forrester Research, said the advertising was “unimpressive because it’s not distinctive. You could cover up the logo, and it could be advertising for almost any high-end luxury hotel.”

“They talk about experience, but there are no pictures of people, no experiences shown. It’s too obtuse. This is not the kind of ad campaign that will cause Web sites to hum and phones to ring,” he added.

Similarly, Andrew Sacks, president of AgencySacks, a New York branding and marketing agency for the affluent market, said that although “the strategy certainly makes sense, they’ve made the ads a little unemotional. It gives me a taste of what a Luxury Collection hotel looks like, but it doesn’t necessarily help me understand what the experience of staying there would be.”

Article source: http://feeds.nytimes.com/click.phdo?i=71b818ab457616364b172c891666414b

Dodgers File for Bankruptcy, Increasing Tension With Selig

The team said in court filings Monday that it planned to hold a competitive sale of its cable television rights within 180 days, a move that could permit McCourt to hold onto the team because a deal would allow it to pay its debts and would be overseen by a bankruptcy judge instead of Major League Baseball.

“He’s certainly not going to go quietly into that good night with Selig,” Robert Boland, a professor of sports business at New York University’s Tisch Center, said of McCourt. “He’s opened a new front.”

But Selig could seek a judge’s permission to remove McCourt as owner of the team because of a league provision that allows baseball to terminate the franchise of owners who file for bankruptcy protection. Baseball has taken the position in the past that it has the right to approve any television deal.

A court hearing is scheduled for Tuesday in Delaware, where the Dodgers and four affiliated companies are incorporated.

In the short term, the filing will give the team access — with a judge’s approval — to $60 million in financing that will cover the team’s expenses for about a month, said Bruce Bennett, the lawyer representing the Dodgers in bankruptcy court. The team said Monday that it had secured a total of $150 million in financing that would allow operations to continue as usual: ticket prices will remain the same, the team will continue to sign and acquire players, and the salaries of Dodgers employees will continue to be paid.

The Dodgers and Major League Baseball released dueling statements Monday, with each accusing the other of causing the team’s financial distress.

“We brought the commissioner a media rights deal that would have solved the cash-flow challenge I presented to him a year ago, when his leadership team called us a ‘model franchise,’ ” McCourt said in his statement. “Yet he’s turned his back on the Dodgers, treated us differently and forced us to the point we find ourselves in today.”

Selig accused McCourt of saddling the Dodgers with debt and dipping into team funds to pay for personal expenses.

“To date, the ideas and proposals that I have been asked to consider have not been consistent with the best interests of baseball,” Selig said. “The action taken today by Mr. McCourt does nothing but inflict further harm to this historic franchise.”

McCourt has burdened the Dodgers with $ 400 million in debt since he took over ownership in 2004, and the team has been at the center of a contentious divorce between McCourt and his wife, Jamie, who claims that half of the team belongs to her.

In April, Selig took control of the team and named a trustee, Tom Schieffer, to oversee it.

The most recent 17-year television deal with Fox was to have been part of a divorce settlement between the McCourts, but Selig canceled the agreement after he said it would have served only to enrich Frank McCourt and would place the team’s future in doubt.

In a statement Monday, David Boies, a lawyer for Jamie McCourt, called the bankruptcy filing “disappointing and disturbing” and said “the rule-or-ruin philosophy that appears to have motivated today’s filing is bad for everyone who cares about, or has an interest in, the Dodgers.” A lawyer is expected to appear in court Tuesday on her behalf, according to a representative.

Lawyers for the Dodgers said in filings that the team was “on the verge of running out of cash, the result of a perfect storm of events” and said it would be able to satisfy its debts if it could negotiate a new media deal.

Court documents show that the Dodgers’ largest creditor is Manny Ramirez, who retired from baseball in April but is owed nearly $21 million, followed by Andruw Jones, an outfielder who now plays for the Yankees and is due $11 million, and pitcher Hiroki Kuroda, who is owed $4.5 million. The team also owes $153,000 to Vin Scully, who has been calling Dodgers games for 62 years.

Bennett, the lawyer for the Dodgers, said he did not expect baseball’s argument, that it must approve any television deal, to be successful.

“There are certain decisions that the bankruptcy court should make based upon the bankruptcy law and not based upon what the commissioner would like to do,” he said.

Similarly, the provision allowing Selig to seize ownership from teams that file for bankruptcy is “simply not enforceable as a matter of bankruptcy law,” Bennett said.

A spokesman for baseball declined to comment on whether it would try to terminate McCourt’s franchise.

Baseball is often seen as a special case because of its status as a sports league, but bankruptcy judges are concerned with the rights of creditors and not necessarily those of the league, said Jon Henes, a lawyer who has worked on several cases involving companies seeking Chapter 11 protection, including Citadel Broadcasting and Ion Media Networks.

Indeed, the judge overseeing the bankruptcy filing last year by the Texas Rangers made it clear that he, not Selig, would decide the case. Even so, the team was eventually sold at auction to a group of buyers, including the Hall of Fame pitcher Nolan Ryan, that was favored by Selig.

Richard Sandomir contributed reporting.

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