May 9, 2024

Media Decoder Blog: The Breakfast Meeting: Disappointing Super Bowl Ads, and a Hollywood Outsider Makes His Move

For those viewers hoping for exciting, high-quality performances in the Super Bowl Sunday night, the Baltimore Ravens and the San Francisco 49ers delivered in thrilling style. For those more interested in the advertisements than the football, the results were more disappointing, Stuart Elliott writes in The Times. The commercials, he says, “fell back on familiar strategies and themes’’ that would have been more appropriate for the Eisenhower administration, with a joke about a mother-in-law, a gag about the word panties and an ad set at a prom, among others. It was a missed opportunity for marketers, Mr. Elliott writes.

Thomas Tull, the head of Legendary Entertainment, is an outsider who has penetrated Hollywood’s inner ranks with a combination of moxie and charm – and a few ruffled feathers along the way, Brooks Barnes and Michael Cieply report.  Now Mr. Tull’s production company will have an unusually large piece of the blockbuster movie season, with six major releases by Warner Brothers, and the success of the films will help determine whether he can become an even bigger force in the film world.

Television success often results from unconventional concepts, and the FX channel offers stark proof of that, David Carr writes in the Media Equation column.  It has embraced the dark side of narrative storytelling, led by its president, John Landgraf, and the result is a slate of shows among the most distinctive on television. Mr. Landgraf has “said yes to a lot of dark and spicy fare,’’ Mr. Carr writes, that is clearly intended for adults.

Teen Vogue is releasing its 10th anniversary March issue this week amid some encouraging signs, despite the challenges facing the magazine industry, Christine Haughney writes. It has endured where other offerings to the same audience – like Elle Girl and YM – did not, and its advertising pages for the fourth quarter of last year were up by 8.3 percent. But the magazine is still trying to address criticism from some young girls that it needs to show unaltered images, a greater range of body types and a more racially diverse group of models in its pages.

Dr. Seuss’s colorful characters wore hats of all shapes and sizes, and it turns out the author did too, Leslie Kaufman reports. Theodor Seuss Geisel, the creator of the beloved Dr. Seuss stories, had a collection of distinctive hats, and he would sometimes don them for inspiration when he was writing. Now, a new exhibit displays for the first time some of Geisel’s own hats, beginning Monday at the main branch of the New York Public Library.

Article source: http://mediadecoder.blogs.nytimes.com/2013/02/04/the-breakfast-meeting-disappointing-super-bowl-ads-and-a-hollywood-outsider-makes-his-move/?partner=rss&emc=rss

‘Ender’s Game’ Is a Bet for Gigi Pritzker’s OddLot Entertainment

Now, Gigi Pritzker, an heiress who produces movies, is poised to expand her company atop the one that got away from Warner.

The film version of “Ender’s Game” is set for release on Nov. 1 by Lionsgate’s Summit Entertainment unit. A tale of violent interplanetary warfare, it is intended to extend the young adult line of those recently merged studios, whose blockbusters, “The Hunger Games” and the “Twilight” films, have had about $4 billion in worldwide ticket sales.

But “Ender’s Game” was actually built by Ms. Pritzker’s OddLot Entertainment.

OddLot, founded in 2005, is tiny, with only about a dozen employees who operate from warehouse-style space near the Sony Pictures studio here. It picked up the pieces when Warner’s rights to Mr. Card’s book expired, and four years ago, it began assembling its most expensive movie to date, with a production budget of more than $110 million.

Along the way, “Ender’s Game” has become part of an expansion that could soon put OddLot, though still a boutique, in Hollywood’s top flight of equity-backed production companies. Those include Participant Media, which is owned by the Web entrepreneur Jeff Skoll, and provided backing for “Lincoln”; Legendary Entertainment, which was founded by the investor Thomas Tull and is making “Man of Steel” and “Pacific Rim” for Warner; and Annapurna Pictures, which has made another heiress, Megan Ellison, a player in the current awards season, with films like “Zero Dark Thirty” and “The Master.”

Successes like those, Ms. Pritzker said, suggest there is a path that can lead from small, and almost accidental, adventures in the film business to something resembling a major enterprise.

“It’s only in looking back that you see, maybe there was a pattern,” Ms. Pritzker said by telephone from her home in Chicago on Wednesday. “I’m very opportunistic by nature,” she added.

This week will find Ms. Pritzker at the Sundance Film Festival. She and a pair of OddLot co-presidents, Bill Lischak and Michael Nathanson, will bring with them a comedy, “The Way, Way Back,” starring Steve Carell, which is both in the festival and for sale to potential distributors.

The outing will also be a test run for the new partnership between the two co-presidents. Mr. Lischak, an accountant and a former president of the independent company First Look Studios, has been with Ms. Pritzker for about six years. Mr. Nathanson, hired in November, previously served as president of MGM Pictures and production president of Sony’s Columbia Pictures unit.

Mr. Nathanson, speaking jointly with Mr. Lischak in an interview last week, said he initially contacted OddLot about investing in “Ender’s Game,” which he had once hoped to buy while at MGM. Instead, he enlisted as part of the executive team at OddLot. He was drawn to the people there, he said, because they seemed refreshingly undaunted by the crosscurrents in a turbulent film business.

“They’re all running into it, not away from it,” Mr. Nathanson said of OddLot’s decision to double its film count to at least three or four a year, and to dig deeper into the “Ender’s Game” business, if the movie meets its goals.

A science fiction novel published in 1985, “Ender’s Game” long seemed to have disadvantages as movie material. Its violent, complicated story is built around a boy-hero with a knack for killing. And it depends on a deeply concealed twist at the end.

Article source: http://www.nytimes.com/2013/01/15/business/media/enders-game-is-a-bet-for-gigi-pritzkers-oddlot-entertainment.html?partner=rss&emc=rss