May 6, 2024

Media Decoder Blog: Among Top News Stories, a War Is Missing

Erin Burnett of CNN interviewed Army Sgt. First Class Josh Berndt in Afghanistan early this month.CNN Erin Burnett of CNN interviewed Army Sgt. First Class Josh Berndt in Afghanistan early this month.

Look closely at the end-of-the-year lists of 2012’s top news stories. What’s missing? The 11-year-old war in Afghanistan and American-led counterterrorism efforts around the world.

The Pew Research Center’s weekly polling on the public’s interest in news stories showed such a low level of interest that the overseas conflicts didn’t make the organization’s list of the year’s top 15 stories.

Nor did the Afghan war come up often when The Associated Press conducted its annual poll of editors and news directors in the United States. The only overseas stories voted to be the year’s top news stories involved Libya and Syria.

Yahoo’s list of the top news stories of the year also omitted the war, and so did a separate list of the top international news stories. Those lists were created by analyzing millions of searches by Yahoo users.

The absence of words like “Afghanistan” from year-end lists reflects both the national news media’s scant coverage of the war and the public’s disengagement with it.

“We are in a period where the American public is intensely focused on domestic economic concerns,” said Michael Dimock, the associate director for research at the Pew Research Center for the People and the Press. “On top of this, the public is having a hard time staying focused on foreign engagements that have been ongoing for over a decade.”

The exceptions to what he called this “war fatigue” are mass killings of Americans in the war zone, “which continue to draw public focus for short periods of time,” he said.

No such occurrence registered on the radar this year. Thus, Pew found that spikes in public interest were higher around events like the Summer Olympics and President Obama’s embrace of gay marriage than around anything to do with the war. There were no significant spikes in interest around the secret American campaign of drone strikes in Pakistan, Yemen and Somalia.

About 68,000 American troops remain in Afghanistan now that the troop surge ordered by the Obama administration in 2010 has ended. Combat troops are scheduled to leave the country by the end of 2014. For the time being the American presence is covered by a small band of reporters, predominantly in the country’s capital, Kabul.

Erin Burnett of CNN was one of the few American television anchors to take her nightly show to Afghanistan in 2012. She anchored from Kabul on Dec. 13 and told viewers that “America’s longest war is still not won.” Her reporting was cut short; the next day, the elementary school massacre in Newtown, Conn., pre-empted all other programming on CNN.

The Associated Press poll of editors had already taken place; it was redone a few days later, and the massacre was ranked the top story of the year.

Article source: http://mediadecoder.blogs.nytimes.com/2012/12/30/among-top-news-stories-a-war-is-missing/?partner=rss&emc=rss

Media Decoder: More Evidence of Strong 3rd Quarter for U.S. Ad Spending

A second service that tracks advertising spending is reporting a relatively strong increase in the United States in the third quarter.

American ad spending climbed 7.1 percent in the third quarter compared with the same period a year ago, according to a report that is being released Monday morning by Kantar Media, part of WPP.

The report comes days after the other principal tracker of ad spending, Nielsen, reported that ad spending in the United States rose 7 percent in the third quarter compared with the third quarter of 2011.

The 7.1 percent increase is the most robust one to date for the year. The gain in the first quarter was 2.6 percent compared with the first quarter of 2011, and the gain in the second quarter was a scant 0.9 percent compared with the second quarter of 2011.

The increase in the third quarter also marks the third quarter in a row of gains in Kantar reports, after the company reported a 1 percent decline in ad spending in the fourth quarter of 2011 compared with the same period of 2010.

For the first nine months of 2012, Kantar reported, American ad spending has increased 3.8 percent compared with the first nine months of 2011. By comparison, the Nielsen report showed growth in the first nine months of 2.5 percent. (The companies use different data for their reports, which accounts for diverging numbers.)

Kantar, like Nielsen, attributed the growth in the third quarter to spending for ads related to the 2012 Summer Olympics and the November elections. Those events “delivered their expected bonanza in the third quarter,” Jon Swallen, chief research officer at Kantar Media North America, said in a statement.

Looking at the Kantar report by media categories, television, as is typical, led the way, with a 15.3 percent increase in ad spending, fueled by a 29.9 percent increase in the subcategory of network TV, because of the Olympics, and a 19.8 percent increase in the subcategory of spot TV, because of political ads.

Of the other six media categories Kantar reports on, three were on the plus side:

  • Free-standing inserts, up 17.3 percent, benefiting from what Kantar described as “a 13-week quarter that had 14 Sundays, a prime day for the distribution of printed coupons”;
  • Outdoor advertising, up 4.9 percent;
  • Radio, up 4.2 percent.

There were three media categories with ad spending declines in the third quarter, according to Kantar:

  • Internet display ads, down 4.3 percent;
  •  Magazines, down 2.9 percent;
  •  Newspapers, down 1.5 percent, fueled by a downturn of 17.2 percent in the subcategory of national newspapers.

Kantar also offers each quarter a list of the Top 10 marketers by ad spending. The leader was Procter Gamble, which increased spending 4.7 percent compared with the same period a year ago.

The rest of the Top 10, in descending order, were:

This means that seven of the Top 10 marketers in the third quarter increased outlays for advertising compared with the same quarter a year ago. By comparison, in the first quarter, five increased spending, and in the second quarter, four increased spending.

Looking at the ad spending by type of marketers, retail was the largest category in the third quarter, Kantar reported, up 8.1 percent from the same period a year ago.

The rest of the Top 10, in descending order, were:

  • Automotive, up 20.7 percent ↑;
  • Local services, up 3.7 percent ↑;
  • Telecommunications, up 9.9 percent ↑;
  • Financial services, down 2.3 percent ↓;
  • Food and candy, up 9.2 percent ↑;
  • Personal-care products, up 6.2 percent ↑;
  • Drect response, up 7 percent ↑;
  • Restaurants, up 12.1 percent ↑;
  • Insurance, down 0.1 percent ↓.

Article source: http://mediadecoder.blogs.nytimes.com/2012/12/17/more-evidence-of-a-strong-third-quarter-for-u-s-ad-spending/?partner=rss&emc=rss