April 27, 2024

At Microsoft, Sinofsky Seen as Smart but Abrasive

Less than three weeks later, Mr. Sinofsky — who, as the head of Windows, was arguably the second-most important leader at Microsoft — suddenly left the company. His abrasive style was a source of discord within Microsoft, and he and Steven A. Ballmer, Microsoft’s chief executive, agreed that it was time for him to leave, according to a person briefed on the situation who was not authorized to speak publicly about it.

Mr. Sinofsky was widely admired for his effectiveness in running one of the biggest and most important software development organizations on the planet. But his departure, which Microsoft announced late on Monday, parallels in many respects that of Scott Forstall, the headstrong former head of Apple’s mobile software development, who was fired by Apple’s chief executive, Timothy D. Cook, in late October.

Both cases underscore a quandary that chief executives sometimes face: when do the costs of keeping brilliant leaders who cannot seem to get along with others outweigh the benefits?

The tipping point that led to Mr. Sinofsky’s departure came after an accumulation of run-ins with Mr. Ballmer and other company leaders, rather than a single incident, according to interviews with several current and former Microsoft executives who declined to be named discussing internal matters.

One example of the kind of behavior that hurt Mr. Sinofsky’s standing at the company occurred this year at a two-day retreat for Microsoft’s senior executives at the Semiahmoo resort on the coast just below the Canadian border in Washington State. At the meeting, Microsoft’s various division heads were expected to make presentations on their businesses, answer questions and remain to hear their peers repeat the exercise.

When Mr. Sinofsky stood on the first day to speak about the Windows division, he told the group he had not prepared a presentation, and if they wanted to catch up on the progress of Windows 8, they could read his company blog, where he publicly chronicled the software’s development. He answered questions from the audience and then left the resort, while his colleagues remained until the next day, according to multiple people who were present.

Mr. Sinofsky’s early exit and halfhearted presentation were widely noted by his colleagues, irking even his admirers in the company. “He lost a lot of support,” one attendee said.

It wasn’t until this Monday, though, that Mr. Sinofsky and Mr. Ballmer both decided it would be best if Mr. Sinofsky left. Bill Gates, Microsoft’s chairman, supported the move, a person briefed on the matter said. Mr. Sinofsky served as a technical assistant to Mr. Gates in the 1990s.

In an e-mail to Microsoft employees, Mr. Sinofsky said the decision to leave “was a personal and private choice.” Many surprised Microsoft insiders noted that Mr. Sinofsky’s departure was immediate, an unusual arrangement for someone with a 23-year track record at the company. A Microsoft spokesman, Frank Shaw, said Mr. Sinofsky was not available to comment.

Although Mr. Ballmer grew increasingly impatient with Mr. Sinofsky throughout the year, he held back from taking any action earlier to avoid disrupting the release of Windows 8, the most important product Microsoft has unveiled in years, a person with knowledge of his thinking said.

The final decision could not have come lightly. Although many people at Microsoft viewed him as a ruthless corporate schemer, Mr. Sinofsky ran the highly complex organization responsible for Windows as a disciplined army that met deadlines, and he was respected by people on his team.

He achieved hero status within Microsoft several years ago by taking over the leadership of Windows after the debacle that was Windows Vista, a much-delayed operating system whose sluggish performance and technical problems worsened Microsoft’s reputation for mediocre software. Mr. Sinfosky led the development of a new version of the operating system, Windows 7, which was positively reviewed and sold well.

“He did great things with Windows,” said Michael Cusumano, a professor at the Sloan School of Management at the Massachusetts Institute of Technology. “That’s still the core of the company.”

But while Mr. Sinofsky was effective, Mr. Cusumano said, he could be secretive and difficult to get along with, as he learned while dealing with Mr. Sinofsky while Mr. Cusumano was writing a book on Microsoft in the early 1990s. “I could imagine that he burned a lot of bridges and created a bunch of enemies,” he said.

Article source: http://www.nytimes.com/2012/11/14/technology/at-microsoft-sinofsky-seen-as-smart-but-abrasive.html?partner=rss&emc=rss

Tech Show Loses Clout as the Place for Product News

The International Consumer Electronics Show, which will open on Tuesday in Las Vegas, is impossible to ignore. It will smother the city’s gigantic convention center with gadgets and those who make and promote them; more than 140,000 people are expected to attend for a frenzy of old-fashioned social networking with other members of the tech set.

But once again, the show is unlikely to be where any blockbuster products of 2012 are introduced. Many of the hottest new gadgets in recent years — including Apple’s iPad and iPhone, Microsoft’s Kinect and Amazon’s Kindle Fire — were first announced at other events, even though C.E.S. remains the world’s biggest consumer technology convention.

This reflects the changing nature of the technology industry — particularly the fact that the most important developments in the electronics business are no longer coming from the makers of television sets and stereos that have been most closely identified with the show since it started in 1967.

And as the industry and its trade show have grown, the need for buzz and branding has become more acute. The most innovative players — like Apple and Amazon — need to stand out from the crowd and so have chosen to introduce their products at smaller, more narrowly defined conferences and company-only events.

In December, the significance of C.E.S. was further called into question when Microsoft said the 2012 show would be its last for exhibiting. Microsoft also said its chief executive, Steven A. Ballmer, after this year would no longer deliver the opening night keynote address for the event, which a Microsoft executive has done 14 times since 1995. And executives at the wireless carriers are not delivering keynote speeches on their own this year, which means they too are unlikely to make big announcements at the show.

“For the larger guys, the show has become less important,” said Phil McKinney, who retired recently as the chief technology officer for the computer division at Hewlett-Packard, which stopped having a booth at the show in 2009. “The challenge for C.E.S. is when you start losing more and more of these anchor-type brands, does it cause a tipping point?”

Gary Shapiro, president of the Consumer Electronics Association, the industry trade group that produces the show, said that he was sorry to see Microsoft’s departure, but that it would have little impact on the popularity of the show.

The group said it was expecting more than 2,700 exhibitors at this week’s event, compared with 2,800 the year before, although it does not have a final number yet because it is still selling space. Attendance for the show last year was more than 149,000, but it’s too soon to tell whether this year will exceed that figure. Some companies that have stopped exhibiting on the floor still hold private meetings at the event because so many people attend it.

In an interview, Mr. Shapiro said exhibitors come and go from the show all the time. He said C.E.S. has no rival in its ability to attract top-tier executives in the tech industry, media, retailers and others from the around the world. “C.E.S. is the dominant show in consumer technology by any measure,” he said.

Mr. Shapiro disputed the idea that companies no longer make major news at the show, though he said the technology industry is so much larger than it once was that it is now in a “continuous news cycle” throughout the year.

“We are very positive about C.E.S.,” said Hiral Gheewala, director of marketing at Intel, a big exhibitor at the show.

There was a time, though, when it seemed that every major gadget had its debut at C.E.S., including the videocassette recorder in 1970, the camcorder in 1981 and the Xbox from Microsoft in 2001. While the show’s sheer scale — its exhibit space is more than 1.7 million square feet — makes it a desirable place to network, it also means news can easily get muffled.

“It’s not the best place for product announcements,” said Sarah Rotman Epps, an analyst at Forrester Research. “You get lost in all the noise.”

Instead, companies like Apple and Amazon tend to hold their own product presentation where they can have a “captive audience all to themselves,” Ms. Rotman Epps said.

Article source: http://feeds.nytimes.com/click.phdo?i=590e731eade98d3f63b13390cfe1ea05