January 27, 2023

Apple Is Set to Announce Two iPhones

At an event on Tuesday at its Cupertino, Calif., headquarters, the company is set to unveil for customers worldwide a new iPhone with a faster processor, along with another model that will be sold at a lower cost.

The company’s profit growth has slowed in response to a saturated handset market in America and parts of Europe. Many people already own a smartphone and are not upgrading to new devices as often as before.

A lower-cost smartphone could allow Apple to expand into overseas markets — especially China, where the iPhone has been highly desired among many consumers but is just out of reach because of its price.

“A cheaper model will open up the market significantly for Apple,” said Chetan Sharma, an independent telecom analyst who consults for phone carriers.

Apple declined to comment on the new products. But analysts expect the higher-priced model to be an improvement over the current iPhone, including a faster processor and better camera flash, as well as a fingerprint sensor for security.

The second iPhone is expected to be a cheaper version of the soon-to-be-outdated iPhone 5, coming in a variety of colors, with a plastic case instead of aluminum. Analysts expect the full price of the lower-cost iPhone to be $300 to $400, positioning it as a midtier product.

Apple has been enormously successful, with the iPhone driving most of its revenue. In the second quarter, the company took 53 percent of the profit in the global smartphone market, with Samsung Electronics, which uses Google Android software to run its smartphones, taking the rest, according to a survey by Canaccord Genuity, an investment bank.

But both Apple and Samsung face a common enemy: the tide of manufacturers that produce dirt-cheap Android phones. While they make all the profits, Apple and Samsung have seen their combined share of the worldwide smartphone market drop to 43 percent in the second quarter from 49 percent a year earlier. The makers of cheaper phones — including Huawei, Yulong and ZTE of China, and Micromax and Karbonn of India — are raking in sales in emerging markets where high-end smartphones are not popular.

“We’ve had several indications from the handset market that vendors are in real trouble,” said Tero Kuittinen, an analyst for Alekstra, a mobile diagnostics firm. “The biggest threat to all the companies seems to be the low-end Androids.”

In terms of sales, smartphones surpassed traditional flip phones this year. There are a few markets remaining where traditional cellphones are still outselling the smartphone, including India, Brazil and Russia. Data from Qualcomm suggests that Latin America, China and India are adding substantially higher numbers of smartphone subscriptions than North America, Japan, Korea and Europe.

China, with its huge population, is an attractive target for Apple. But Timothy D. Cook, Apple’s chief executive, said recently in a call with investors that the company was puzzled about why sales of its products were struggling in China. Sales there fell 4 percent in the second quarter compared with the same quarter last year. And Apple’s sales in Hong Kong were down about 20 percent.

A cheaper iPhone could help it gain traction in China, depending on its cost.

Analysts said the introduction of the cheaper iPhone would probably coincide with an expected partnership deal with China Mobile, which has about 700 million subscribers — about seven times as many as Verizon Wireless. Capturing even a small percentage of China Mobile customers would translate to tens of millions more iPhone sales.

Apple already sells its phones in China through China Telecom, a major network operator, but it slipped into sixth place among smartphone makers there in the second quarter, with a share of only 4.8 percent, according to Canalys, a research firm. Over all, China is the largest smartphone market in the world, accounting for one-third of worldwide shipments of smartphones in the second quarter; the United States is in second place, accounting for about 14 percent of shipments in the same period, according to Canalys.

Despite Apple’s efforts to keep its plans secret, clues about the new iPhones leaked out. China Telecom briefly posted a message last week on a blog platform soliciting early orders for the new devices. It identified the high-end model as the iPhone 5S, and the lower-cost one as the iPhone 5C. The post was later removed. A spokesman for China Telecom declined to comment, citing nondisclosure agreements.

In Japan, where Apple is much stronger but faces a renewed challenge from domestic smartphone makers like Sony, the company has struck a deal to sell the iPhone with the country’s biggest mobile phone carrier, NTT Docomo, two people briefed on the situation said Friday. Docomo has 60 million customers, but it has been losing market share to Japan’s other two main mobile operators, SoftBank and KDDI, which operates under the brand name au. Both have been marketing Apple’s phones aggressively, giving Apple a 40 percent share of smartphone sales in the first quarter, according to IDC, a research firm.

Historically, so that it can protect the quality of its products as well as profit margins, Apple has refused to make cheaper products just to get more customers. Therefore, a lower-cost iPhone would most likely be positioned as a midtier product, similar to the approach Apple took with the iPad Mini. At $330, the iPad Mini is cheaper than the bigger, $500 iPad, but not as affordable as the smaller Android tablets offered by Google and Amazon, which cost from $160 to $230.

Realistically, a lower-cost iPhone will be $300 to $400 at full price, Mr. Kuittinen, the Alekstra analyst, said, significantly less than the current iPhone, which costs $650. Overseas, many phone carriers charge full price because they do not subsidize the upfront cost of a smartphone the way carriers do in the United States. And while a lower-cost iPhone would drive up Apple’s revenue, it would probably not be a blockbuster hit in economically disadvantaged markets, Mr. Kuittinen said.

“Nobody is saying Apple should have a $130 iPhone,” he said, “but if they price this iPhone 5C at $400 or above, it’s just not going to be effective in countries like India, China or even Brazil.”

Still, even if the price is fairly high, a cheaper iPhone should appeal to a subset of people in developing countries who flaunt gadgets as status symbols, like jewelry. People who were on the fence about buying an iPhone might pay a little extra just to be able to show off, Mr. Sharma, the telecom analyst, said. “Consumers are willing to shell out money to own a brand,” he said. “I think a $300 price gives them a chance to own it.”

Eric Pfanner contributed reporting from Tokyo.

Article source: http://www.nytimes.com/2013/09/09/technology/apple-is-set-to-announce-two-iphones.html?partner=rss&emc=rss

Korean Companies Struggle to Gain Traction in Japan

TOKYO — Brandishing a new Sony Xperia as she left a mobile phone shop in a trendy part of Tokyo, Nisako Hanawa, a 17-year-old student, explained that she had chosen that brand “because of its cool design and its good reputation.”

Asked about another leading smartphone maker, Samsung Electronics of South Korea, she and a friend exchanged quizzical looks. “Samsung?” Miss Hanawa asked. “I haven’t heard of it.”

Samsung Electronics may be the largest consumer electronics company in the world, selling one out of every three smartphones and one in five televisions. LG, the other giant electronics maker in Korea, has a significant share of TV and washing machine markets in Europe and the United States. But here in trend-obsessed Japan, consumers have not caught on that elsewhere in the world some Korean products are knocking Japanese rivals off the shelves.

Many Japanese explain away the absence of Korean brands by claiming the quality is inferior. “South Korean products are still affected by a ‘cheap and nasty’ image, which remains prevalent among Japanese above a certain age,” wrote Hidehiko Mukoyama, an economist at the Japan Research Institute, in a research paper about Japan-South Korea trade relations.

The evidence says otherwise. Korean-made TVs, phones, washers and cars rate higher than many Japanese brands in independent tests by Consumer Reports, CNet and others. LG TVs have been getting favorable reviews in Japan. A local magazine, HiVi, recently rated a 32-inch, high-definition, 3-D-capable LG set-top ahead of televisions in its category from Mitsubishi and Sharp.

The unfamiliarity is not because tariffs make Korean products costlier. Japan eliminated the import duty on many Korean electronics products, including TVs and smartphones.

But this last holdout is finally being cracked open. In 2008, LG stopped selling its televisions in Japan, but it reintroduced them two years later. Now many of the biggest electronics retailers in Japan, including the No. 1 player, Yamada Denki, and the second-biggest chain, Biccamera, sell LG TVs.

At a suburban Tokyo branch of Nojima, a major Japanese retail chain, LG televisions are displayed prominently alongside sets from domestic brands like Sony, Sharp, Panasonic and Toshiba.

Kohei Tomizawa, a sales clerk, said LG TVs were selling briskly, though not as well as those from Sony. LG sets “tend to be more popular with younger people, and younger people don’t buy as many televisions as older customers, who tend to prefer well-known Japanese brands, like Sony,” Mr. Tomizawa said.

The quality myth may be less believable to a younger generation of consumers. With South Korean food and television shows popular in Japan, LG has latched on to the popularity of K-pop music across Asia and beyond. It has run ads for its smartphones in Japan that feature Kara, a Korean group that is popular in Japan.

“I think things have improved compared to the old days, thanks to the influence of Korean popular culture,” said Byoung-Uk Lee, assistant director of the Korea Trade-Investment Promotion Agency in Japan.

LG said it sold about $675 million worth of TVs, smartphones, washing machines, vacuum cleaners and other goods in Japan last year, up about 45 percent from 2010.

Samsung also pulled out of Japan in 2007, after failing to make much of a dent here. (The biggest Korean carmaker, Hyundai Motor, also beat a retreat from Japan shortly thereafter.)

But Samsung has come back for a second shot in Japan, starting with its smartphones. NTT Docomo, the largest mobile phone carrier in Japan, has turned to Samsung to try to fend off rising competition from two rival network operators, SoftBank and KDDI.

Those two companies have been poaching customers from Docomo, which does not offer the popular iPhone. “Docomo needs Samsung, and that is giving it an opening,” said Michito Kimura, an analyst at IDC, a research firm.

Starting in May, Docomo plastered Japanese cities with advertising posters featuring the flagship Samsung Galaxy S4 smartphone alongside a Sony Xperia A. The campaign, for what Docomo bills as its “summer collection,” is the first time that any Japanese carrier has given such prominence to a Samsung phone.

So far, the results of Docomo’s embrace of Samsung have been mixed. Analysts say Samsung smartphones have been a tougher sell in Japan than in other countries where consumers are familiar with the brand through the televisions and other goods.

Docomo said that under its summer promotion, it had sold 400,000 Galaxy S4 phones through mid-July, but that was less than half the total of Sony Xperia A handsets.

Apple dominates the Japanese smartphone business, holding a 40 percent market share in the first quarter, according to IDC. Sharp, with 15 percent, and Sony, with 13 percent, follow. Samsung has not cracked the top five vendor ranks.

Japanese and Korean news media have reported that Samsung is considering re-entering the Japanese television market. Samsung declined to comment.

To succeed in Japan, Samsung will have a lot of work to do changing a mind-set. But some analysts, like Sea-Jin Chang, the author of “Sony vs. Samsung: The Inside Story of the Electronics Giants’ Battle for Global Supremacy,” are convinced that South Korean companies have a brighter future in Japan.

“Japanese customers favor domestic producers,” said Mr. Chang, executive director of the Center for Governance, Institutions and Organization at National University of Singapore. “No Korean or Western firms were good enough for them, except Apple. But you will find more Korean firms accepted in the Japanese mainstream in the future.”

Article source: http://www.nytimes.com/2013/08/12/business/global/korean-companies-gain-traction-in-japan.html?partner=rss&emc=rss

Lei Jun Builds His Xiaomi Empire by Aping Apple and Steve Jobs

In a country where products like iPhones are made but rarely invented, Lei Jun — entrepreneur, billionaire and professed Jobs acolyte — is positioning himself and his company as figurative heirs of Mr. Jobs. The Chinese media have nicknamed his company, Xiaomi, the “Apple of the East.”

The title is a stretch, by almost any measure. But Mr. Lei nonetheless is carefully cultivating a Jobsian image here, right down to his jeans and dark shirts. He is also selling millions of mobile phones that look a lot like iPhones. Chinese consumers — and deep-pocketed investors overseas — seem to be believers.

And yet Mr. Lei’s biggest believer may be himself. He bounds onto podiums to introduce new cellphones. He proclaims things that may, to many, sound outlandish. For instance:

“We’re making the mobile phone like the PC, and this is a totally new idea,” Mr. Lei, Xiaomi’s chief executive, said during an interview at the company’s spacious, high-rise headquarters here. “We’re doing things other companies haven’t done before.”

That might come as a surprise to Apple and Samsung Electronics, the twin giants of smartphones. But Xiaomi (pronounced SHAO-mee) did sell $2 billion in handsets in China last year. It is emerging as a force in China, the world’s largest mobile phone market, and it expects its revenue to double this year.

Mr. Lei, for his part, hardly discourages comparisons to Apple and Mr. Jobs. And why would he? Founded by a group of Chinese engineers three years ago, his company sold seven million mobile phones last year by using designs that mimic the look and feel of the iPhone and using marketing that seems right out of Apple’s playbook.

It’s no surprise that entrepreneurs aspire to create a Chinese Apple. Many talk about moving China beyond the dead end of assembling devices for other companies.

So far, however, true innovators have been scarce. At best, they have adapted others’ technology to the Chinese market.

Mr. Lei has attracted believers because no company’s annual revenue has reached the $1 billion mark in China faster than Xiaomi, not even Amazon, which took five years to get there. Xiaomi did it while earning a profit.

Its backers include Qiming Venture Partners, the venture capital arm of Qualcomm and Digital Sky Technologies, an investment firm run by Yuri Milner, an early backer of Facebook, Groupon and Zynga.

Xiaomi, which is privately held, says an initial public offering is years away. But the company is worth $4 billion, according to its latest round of financing last June.

If that valuation holds up, it would make Xiaomi one of China’s most valuable technology companies, behind Alibaba, Baidu, Tencent and Netease.

The company caters to young, college-educated people who want a smartphone but cannot quite afford one, people like Lu Da, a 26-year-old education consultant in Shanghai.

“I chose Xiaomi because it’s good value for the money,” he said.

Skeptics say the company produces low-price iPhone imitations with no significant software or hardware advantages. They also say the company faces stiff challenges from Apple and Samsung, which are in a position to offer low-price smartphones.

The marketing power of bigger local handset makers like Lenovo, Huawei and Taiwan’s HTC, which together recently sold about 25 percent of all smartphones in China, cannot be discounted either.

Whether the company succeeds, its rise has solidified Mr. Lei’s reputation as a start-up wizard. Part entrepreneur and part start-up investor, he spent more than a decade at the Chinese software company Kingsoft and took it public in 2007. (He remains chairman and holds a $300 million stake.)

He also invested in a string of successful software and Internet companies, including YY, an online social platform that went public on the Nasdaq stock exchange in the United States last year and is now worth about $1.5 billion. One of Mr. Lei’s earliest successes came in 2004, when Amazon paid $75 million to acquire his e-commerce company Joyo.com.

“Lei Jun is a phenomenal entrepreneur,” said Kai-Fu Lee, the former Google executive who now runs Innovation Works, a Beijing-based firm that invests in Chinese start-ups. “He’s insightful about user needs and markets, and now he has this incredible desire to create a household brand in technology.”

Mr. Lei has revealed little about his personal life, but he has nearly five million followers on Sina Weibo, a sort of Chinese Twitter, and is treated like a celebrity in technology circles.

He grew up near Wuhan, a gritty industrial city in central China, and studied computer science at Wuhan University. It was during college, in 1987, he says, that he read a book about Mr. Jobs, and decided to emulate him.

“I was greatly influenced by that book, and I wanted to establish a company that was first class,” Mr. Lei said. “So I made a plan to get through college fast.”

Xu Yan contributed research.

Article source: http://www.nytimes.com/2013/06/05/business/global/in-china-an-empire-built-by-aping-apple.html?partner=rss&emc=rss

Samsung Sets Record-High Profit on Mobile Momentum

SEOUL, South Korea (AP) — Samsung Electronics Co. said Friday its first-quarter net income jumped 42 percent over a year earlier to a record high thanks to robust smartphone sales even during a typically slow season for the electronics market.

The world’s largest smartphone maker said its net income reached 7.2 trillion won ($6.5 billion) in the first three months of 2013, compared with 5 trillion won a year earlier.

The figure was a surprising 2 percent increase from the previous quarter. Analysts expected Samsung to report lower profit than the fourth quarter because demand typically slows.

But sales of Samsung’s flagship smartphone, the Galaxy S III, and the oversized handset device called the Galaxy Note remained strong and shored up profit, Samsung said. It also spent less on marketing its mobile devices than it did in the previous quarter when competition heated up with rivals.

Sales rose 17 percent to 52.9 trillion won. Operating profit was up 54 percent to 8.8 trillion won, in line with its preliminary results released earlier this month.

Samsung successfully capitalized on global demand for smartphones with a wide range of mobile devices that come in a variety of screen sizes and a diverse price range, outpacing rivals including Apple Inc. and Nokia Corp.

Samsung’s IT and Mobile Communications division that makes smartphones, tablets, PCs and cameras reported 6.51 trillion won in operating income for the first quarter, a 56 percent growth from the previous year and its highest since Samsung reorganized the division to merge PC and handset departments.

The company’s outperformance in the mobile market helped offset sluggish demand in the TV market and still weak recovery in display panel sales.

Analysts expect Samsung to report another record-high profit during the April-June quarter as the Galaxy S4, the latest iteration of the Galaxy S smartphone, goes on sales worldwide, months before Apple introduces a new version of the iPhone. The Galaxy S4 was launched in South Korea earlier Friday before its release in the U.S. starting Saturday.

Samsung said initial orders for the Galaxy S4 were higher than expected, making it difficult to meet demand. Lee Don-Joo, head of sales and marketing at Samsung’s mobile division, said sales of the S4 will be higher than its predecessor.

Samsung, based in Suwon, South Korea, is also the largest maker of memory chips, televisions, mobile handsets and liquid crystal display panels.

Article source: http://www.nytimes.com/aponline/2013/04/25/business/ap-as-skorea-earns-samsung-electronics.html?partner=rss&emc=rss

DealBook: Japanese Manufacturers Help Save Chip Maker Renesas

Renesas Eletronic's advanced microcontroller chips are seen as important to Japanese industry.Yuriko Nakao/ReutersRenesas Eletronic’s advanced microcontroller chips are seen as important to Japanese industry.

TOKYO — When a magnitude 9 earthquake knocked out a chip-making factory at Renesas Electronics, Toyota Motor and other manufacturers dispatched hundreds of workers to help get the plant in northeastern Japan running again.

On Monday, some of Japan’s largest manufacturers pitched in again, contributing to a $1.8 billion bailout of the struggling company.

In a statement, Renesas said eight Japanese manufacturers, including Canon, Nikon, Nissan, Panasonic and Toyota, would contribute about $145 million to the deal. A government fund, the Innovation Network Corporation of Japan, will provide the rest of the aid.

The effort underscores the importance of the company’s advanced microcontroller chips to Japanese industry and the country’s reluctance to give the technology to foreign players.

The capital injection will help Renesas increase spending on the advanced microcontrollers used in cars and electronic devices, the company said. To prop up its finances, Renesas, which is based in Kawasaki, had requested an additional 50 billion yen, or $606 million, from the government.

Although Renesas rebounded swiftly from the quake and tsunami that struck Japan last year, it has been less successful in dealing with rivals like Samsung Electronics of South Korea. As Japan’s major manufacturers have stumbled in the face of tough competition and a slowing global economy, Renesas has struggled to turn a profit. On Monday, Renesas forecast a net loss of 150 billion yen for the 12 months through March 2013, after losing 62.6 billion yen in the previous 12 months.

Shares in Renesas rose 3 percent to close at 308 yen in Tokyo on Monday. The company has lost 35 percent of its market value this year.

The industry is under pressure in Japan. Elpida Memory, a Japanese manufacturer of dynamic random access memory chips, filed for bankruptcy protection in February. Elpida is being acquired by Micron Technology, a chip maker based in Boise, Idaho.

Despite the industry challenges, Japan wants to maintain control of Renesas.

In August, reports surfaced that Kohlberg Kravis Roberts Company, the American private equity firm, had offered to invest as much as 100 billion yen in Renesas, which sent the company’s shares soaring. But the potential deal also raised concerns about foreign control of a company that supplies many of Japan’s leading manufacturers.

Japan’s reliance on Renesas stems, in part, from the company’s legacy.

In 2003, Hitachi and Mitsubishi Electric merged their semiconductor businesses to form Renesas Technology. Then in April 2010, Renesas joined NEC Electronics, the former semiconductor division of NEC, to create the current company.

As a result, manufacturers that once employed several preferred chip suppliers ended up largely buying products from one, Renesas. In addition to automotive microcontrollers, Renesas supplies specially tailored chips for electronics companies like Canon and Ricoh.

In the bailout plan announced on Monday, Renesas said it would sell 1.25 billion new shares for 120 yen each to the government fund and the Japanese manufacturers, giving them a 69 percent stake in the chip maker. That price represents a deep discount from the company’s closing price of 308 yen on Monday in Tokyo.

The aid package follows 161 billion yen in syndicated loans Renesas secured from four Japanese banks in September, and 97 billion yen it received earlier from banks and its major shareholders. In return for that support, Renesas has promised to sell or close eight of its 18 plants in Japan within three years, and to eliminate more than 7,000 jobs from its global work force of roughly 43,000.

Renesas's Naka factory in Japan. Renesas supplies 40 percent of the world market with a crucial car computer chip.Fuminori Sato for The New York TimesRenesas’s Naka factory in Japan. Renesas supplies 40 percent of the world market with a crucial car computer chip.

A version of this article appeared in print on 12/11/2012, on page B2 of the NewYork edition with the headline: Japanese Companies Help Save Chip Maker.

Article source: http://dealbook.nytimes.com/2012/12/10/japanese-manufacturers-bail-out-renesas/?partner=rss&emc=rss

DealBook: Seagate to Buy Samsung’s Disk-Drive Unit

Samsung hard-disk drives. Samsung and Seagate have agreed to share certain technology assets.Truth Leem/Reuters Samsung hard-disk drives. Samsung and Seagate have agreed to share certain technology assets.

7:28 p.m. | Updated

With laptops and desktops ceding computing ground to mobile devices, disk-drive makers are moving quickly to consolidate, amid slumping prices and a changing landscape.

In the latest sign of industry contraction, Seagate Technology on Tuesday announced it would acquire the disk-drive business of Samsung Electronics for $1.375 billion in cash and stock.

Perhaps more important, the two companies agreed to share technology assets, giving them access to new and growing markets. Seagate will provide Samsung with disk drives for its consumer electronic products, and Samsung will supply Seagate with flash memory chips for storage devices.

“With these agreements, we expect to achieve greater scale and deliver a broader range of innovative storage products and solutions to our customers, while facilitating our long-term relationship with Samsung,” Seagate’s chief executive, Stephen J. Luczo, said in a statement.

Shares of Seagate gained 9 cents, or 0.5 percent, to close at $17.93 on Tuesday.

Seagate has struggled as disk-drive prices have fallen. On Tuesday, the company, which specializes in hard drives for personal computers, reported a 12 percent drop in third-quarter sales to $2.7 billion. Gross margins also declined sharply from a year ago to 19.1 percent.

According to analysts, the industry has been challenged by the rising popularity of mobile computing devices, which use different types of drives, and slowing demand for personal computers. Worldwide computer shipments fell 3.2 percent in the first quarter, according to market research firm International Data.

“It’s a huge positive for the drive industry,” said Richard Kugele, a Needham Company analyst, said of the deal. “There are now only three players in the space, it’s going to make a much healthier, profitable market that’s more nimble.”

With the deal, Seagate will increase its presence in the fast-growing market for solid-state drives, the preferred storage device for compact computing devices, like tablets, music players and netbooks. As part of the partnership, Seagate will get access to Samsung’s flash memory chips, which it can then install in a new line of such drives.

The technology for solid-state drives is more expensive than traditional hard-disk drives, but tends to be more energy efficient with faster performance. As the market for mobile devices continues to grow, supported by the boom in tablet devices like Apple’s fast-selling iPad, there is mounting pressure on storage companies to get a meaningful foothold in the technology.

“The company is giving up nearly 10 percent ownership to Samsung and paying for the privilege,” James Kelleher, an analyst at Argus Research, wrote in a note on Tuesday. “The deal links Seagate with a leader” in solid-state drives at a critical time for the disk-drive maker.

Under the transaction, Seagate will give Samsung 45.2 million shares, a stake worth 9.6 percent of the company, and the right to nominate a director to Seagate’s board.

The acquisition will also cement Seagate’s position in the rapidly shrinking industry. In March, a rival, Western Digital, agreed to purchase Hitachi’s storage unit for $4.3 billion. Once their respective deals close, Western Digital will account for 50 percent of the market and Seagate 40 percent, according to data from research firm IHS iSuppli. The electronics maker Toshiba rounds out the top three, with about 10 percent in market share.

The deal could also spur smaller rivals to team up or make acquisitions. Among those companies in play, said Mr. Kugele of Needham Company, are STEC and the OCZ Technology Group, both of which are focused on solid-state drives. OCZ Technology shares rose 7.3 percent to $9.60 on Tuesday, while STEC gained 2.7 percent to $18.70.

Seagate used Morgan Stanley as financial adviser and Wilson Sonsini Goodrich Rosati as legal counsel, while Samsung used Allen Company as its adviser and the law firm Paul, Hastings, Janofsky Walker.

Article source: http://dealbook.nytimes.com/2011/04/19/seagate-to-buy-samsung-disk-drive-unit/?partner=rss&emc=rss