May 15, 2024

PPR Will Change Name to Kering to Show Breton Roots

Kering is pronounced “caring,” according to François-Henri Pinault, the chairman and chief executive of the family-controlled company. “Ker” is a Breton word meaning “home,” making the new name also “a proud reminder of our origins in the Brittany region of France,” Mr. Pinault said in a statement.

The rebranding comes as the house is completing its transformation into a “pure” apparel and accessories group, shedding some of the broader collection of businesses on which it once depended. Mr. Pinault said in February that PPR planned a public stock offering this year of its Fnac entertainment retailing chain, which, like Virgin Megastores and HMV, has struggled as much of its core business has moved online.

The company also plans to divest itself of the Redcats online clothing and furniture business. That will allow it to focus exclusively on its luxury and sports-lifestyle brands, which also include Saint Laurent and Bottega Veneta.

The new name “expresses the group’s new identity and our corporate culture,” said Mr. Pinault, 50, the son of PPR’s founder, François Pinault, 76. A marketing campaign, to be carried out largely though print advertisements and social media, is planned to help get the word out before the name change takes effect in June.

PPR reported revenue of 9.7 billion euros, or $12.5 billion, for last year.

Manfredi Ricca, the managing director at Interbrand in Milan, said the name change reflected an awareness that companies needed “a strong angle on what they stand for,” both for consumers and for employees, to demonstrate their “overarching vision” and values.

“I think it’s a case where the name needs to tell the story of the business,” Mr. Ricca said of PPR. “The former name contained things that are no longer relevant to the group.”

Kering will actually be the company’s fifth name.

It began in 1963 as a timber-trading business run by François Pinault, who called it simply Pinault. After expanding into distribution, the company took control of the venerable Printemps department store in 1992 and changed its name to Pinault-Printemps. With the acquisition of La Redoute, a mail-order shopping business, it changed its name to Pinault-Printemps-Redoute, before eventually opting for the simpler PPR.

The company achieved global prominence in 2001, when the elder Mr. Pinault won a highly public and drawn-out battle with Bernard Arnault, the chief executive of LVMH Moët Hennessy Louis Vuitton, for control of the Gucci Group.

Article source: http://www.nytimes.com/2013/03/23/business/global/ppr-to-show-breton-roots-with-rebranding-as-kering.html?partner=rss&emc=rss

Endangered Dragon: Entrepreneur’s Rival in China: The State

Cathay Industrial Biotech, a private company here, developed a way to ferment hydrocarbons in industrial vats and turn them into advanced nylon ingredients for use in lubricants, diabetes drugs and other 21st-century marvels.

The patents Cathay won prompted Dupont, a leading global producer of nylon, to become one of Cathay’s biggest customers. And the $120 million that Goldman Sachs and other backers have pumped into Cathay in recent years primed investors in China and abroad to eagerly await a public stock offering that had been planned for earlier this year.

They’re still waiting.

According to Cathay, a factory manager stole its secrets and started a rival company that has begun selling a suspiciously similar ingredient, undermining Cathay’s profits. Instead of planning to go public, Cathay is now struggling to stay in business.

In this counterfeit-friendly nation, employees run off with manufacturing designs almost daily. But according to Cathay, this was copying with a special twist: the new competitor, Hilead Biotech, is backed by the Chinese government.

Court documents show that Hilead was set up with the help of the state-run Chinese Academy of Sciences. And because the project fit national and local government policy goals, Hilead received a $300 million loan from the national government’s China Development Bank. The loan came after the company won the approval of the party secretary of Shandong Province, one of the country’s highest-ranking public officials.

“We created a great product and they stole it,” Liu Xiucai, Cathay’s 54-year-old founder and chief executive, said in an interview in his office.

In a lawsuit, Cathay has accused Hilead of patent infringement and theft of trade secrets. Hilead has countersued, claiming Cathay stole patents from the Chinese Academy. The government has taken Hilead’s side, stripping Cathay of one of its top patents.

Although the specifics of the case are in dispute, the broad outline follows what some economists and academics consider a disturbing pattern.

After more than a decade in which private companies have been the prime engine of China’s economic miracle, the Chinese government is eager to control more of that wealth — even if that means running roughshod over private companies.

Chen Zhiwu, a professor of finance at Yale University and a harsh critic of the state’s dominant role in the economy, says the Chinese government is smothering the private sector. “When the government is involved in business, it’s hard for private companies to compete,” Professor Chen said.

The usurping of private enterprise has become so evident that the Chinese have given it a nickname: guojin mintui. That roughly translates as “while the state advances, the privates retreat.”

Some prominent Chinese economists are warning that the potentially corrosive effects of an approach that favors government companies at the expense of the private sector could eventually stifle innovation, saying it could stunt China’s long-term growth and quash the rising aspirations of the nation’s 1.3 billion people.

“If China doesn’t deal with this problem and strengthen the private sector, this country’s growth is not sustainable,” said Xu Chenggang, a professor of economics at the University of Hong Kong.

Hilead executives declined to comment for this article. A Chinese Academy of Sciences spokesman would say only that the lawsuit against Cathay was meant to protect his organization’s “rights and benefits.”

What is clear is that Hilead, with all its government support, has been able to slash prices. Cathay has had no choice but to do likewise, costing the company as much as $10 million in profit over the last year, a drop of at least 20 percent.

Gu Huini contributed research.

Article source: http://feeds.nytimes.com/click.phdo?i=4a6abe6e7a9b9493c93991a3a7518c75