May 2, 2024

Chasing the Storm, but Hoping Not to Catch It

Today, interest in storm chasing has surged, and a preponderance of amateurs with video cameras and a thirst for YouTube fame now jockey with seasoned professionals to see who can get the closest and most dramatic images of churning storms, causing some veterans to worry about a growing safety threat.

The risks became apparent on Sunday when relatives confirmed that Mr. Samaras, 55, along with his 24-year-old son, Paul, and his colleague, Carl Young, 45, were killed while chasing the storms that ravaged parts of Oklahoma on Friday.

They were among at least 13 people killed in the storm, which spawned several tornadoes and caused flash flooding in the region around Oklahoma City. A tornado also picked up a truck carrying several storm chasers, including a meteorologist for the Weather Channel, and tossed it into a field, causing injuries but no deaths.

The deaths come as storm chasers have reached a kind of pop-culture zenith, similar to that achieved by celebrity chefs and interior decorators on numerous reality shows. Mr. Samaras was well known for his appearances on the reality show “Storm Chasers,” on the Discovery Channel, which ended in 2011.

Many other networks use vivid footage of storms. The Weather Channel has programmed regular series like “Full Force Nature” with storm chasers providing video of severe weather.

Advancements in video and Web technology mean storm chasers are now able to provide a live play-by-play of a tornado’s destruction. But with Friday’s deaths, the first in many years, veteran chasers said, some experts question whether the push to get closer and closer to storms has dimmed perceptions of the dangers they pose.

“When a veteran storm chaser as cautious and experienced as Tim Samaras dies, I hope it is a lesson to all the storm chasers of just how potentially dangerous storm chasing is,” said Greg Forbes, a meteorologist with the Weather Channel. “There is some chance you could die.”

The circumstances surrounding the deaths were still unknown Sunday. Dr. Forbes said the tornado Mr. Samaras was tracking made a sudden left turn, perhaps catching him and his team unaware and leaving them nowhere to run. Others speculated that engine trouble or perhaps a traffic jam could have left them stuck in the tornado’s path.

Mr. Samaras’s brother Jim posted a statement on his brother’s Facebook page expressing sadness but giving no details. “They all unfortunately passed away, but doing what they loved,” the statement said.

Colleagues who worked with Mr. Samaras described him as extremely cautious and more apt than most to abandon a storm in the face of obvious danger. He was a scientist first and foremost, colleagues said, whose interests traveled far beyond the hunt.  

He founded an organization called Twistex to study the births, lives and deaths of tornadoes. With probes of his own design that he would place directly in the tornado’s path, he measured wind speeds and barometric pressure at the base of the storm, where such data are hardest to get. Another probe was equipped with video cameras capable of providing detailed imagery from inside the tornado cone.

He contributed research to organizations like the American Meteorological Society and National Geographic.

“He was out there for the science and he was going to get that,” said Tony Laubach, a meteorologist and friend of Mr. Samaras. “He wanted to answer the questions people thought were impossible.”

Others said Mr. Samaras had expressed concern about the increase in amateur chasers on roads, and had occasionally called off a chase if he thought traffic would be too heavy.

Over the last decade, the number of chasers converging on the Great Plains for the start of tornado season has exploded, particularly in Oklahoma, where the first devilish wisps of a new tornado can cause traffic jams as chasers race into position.

Ginger Zee, a meteorologist and veteran storm chaser with ABC News, said the number of storm chasers had “boomed” in the last decade. “Any time you’re in Oklahoma and you have an outbreak, you have chaser convergence,” she said “And it’s gotten bigger and bigger and bigger.”

Some referred to the emergence of a “Twister” generation of chasers inspired by the 1996 movie starring Helen Hunt and Bill Paxton as swashbuckling storm chasers in a pickup truck.

Tornado tourism is also on the rise, with several tour companies offering to bring paying guests into the churning heart of dangerous storms. At least one, called Extreme Chase Tours, allows guests as young as 12.

Experts said so many eyes trained on the storm could have benefits. Most warnings are issued based on Doppler radar readings without visual confirmation and frequently cause false alarms, leading to complacency among residents, Dr. Forbes said.

“The more human verified it is, the more people are likely to take shelter,” he said.

Mr. Samaras was on the lookout on Friday. He sent out a Twitter message at 4:50 p.m. shortly before the storm hit along with a photo of ominous, thickening white clouds.

“Storms now initiating south of Watonga along triple point,” he wrote. “Dangerous day ahead for OK — stay weather savvy!”

Bill Carter contributed reporting.

Article source: http://www.nytimes.com/2013/06/03/business/media/storm-chasers-among-those-killed-in-oklahoma.html?partner=rss&emc=rss

Vitriol Online for Cheerios Ad With Interracial Family

The commercial ends with the word “Love” on screen.

The spot, heartwarming to many, began on national television on Monday and was uploaded to YouTube on Wednesday. But it has caused a furor for the maker of Cheerios, General Mills, because an interracial cast portrays the family.

The advertisement, which features a black father and white mother, has generated vituperative comments online, but General Mills says it stands by the commercial.

The ad will “absolutely not” be withdrawn, Meredith Tutterow, associate marketing director for Cheerios and Multigrain Cheerios at General Mills in Golden Valley, Minn., said Friday.

“There are many kinds of families,” Ms. Tutterow said, “and Cheerios just wants to celebrate them all.”

The casting has attracted angry comments, many of them overtly racist. The volume of negative remarks on YouTube reached the point that General Mills has temporarily disabled the commenting function.

On the approval/disapproval counter accompanying the video, which continues to register likes and dislikes, there were more than 700 “thumbs down” as of Friday evening, compared with more than 6,400 “thumbs up.”

As those numbers suggest, the preponderance of comments online and in social media about the commercial was positive, and Ms. Tutterow added, “We’re really gratified.”

But the fact that there were so many negative remarks — including racist language — has attracted widespread attention. For example, the AdFreak blog that is part of Adweek.com ran a post under the title “It’s 2013, and People are Still Getting Worked Up About Interracial Couples in Ads.”

Ms. Tutterow said she was not taken aback by the amount of negative reactions or their tone, but, “We’re a bit surprised it’s turned into a story.”

General Mills always hears from consumers, pro and con, about its ads, especially a major brand like Cheerios, Ms. Tutterow said. She added that the YouTube comments would be enabled again, but she did not know when.

The interracial family cast might be the first for a Cheerios commercial, Ms. Tutterow said.

But it is certainly not the first TV commercial for a major consumer brand to depict an interracial family.

There was speculation that the presence of an interracial family in an ad for a brand as familiar and ubiquitous as Cheerios may have generated the attention, or perhaps it was the debate on the front page of the popular social-news site Reddit.

General Mills reacted quickly to the negative comments as they began arriving in midweek. After a Twitter user wrote on Wednesday about the “horrible, racist comments” on YouTube, a reply was sent from the official Cheerios Twitter feed that thanked him “for the head’s up,” adding, “They’ve since been removed.”

The commercial was produced by Saatchi Saatchi in New York, part of the Publicis Groupe.

Lynne Collins, a spokeswoman at the agency, said, “It is important for us to make sure the work reflects the people we’re trying to sell products to.”

This article has been revised to reflect the following correction:

Correction: May 31, 2013

An earlier version of this article misstated the word that is displayed onscreen at the end of the Cheerios commercial. It is “Love,” not “Smile.”

Article source: http://www.nytimes.com/2013/06/01/business/media/cheerios-ad-with-interracial-family-brings-out-internet-hate.html?partner=rss&emc=rss