April 19, 2024

Media Decoder Blog: Dog Expert’s Dos and Don’ts for Pet Owners in China

Cesar Millan, the star of the “Dog Whisperer” television series, is planning an extensive celebrity branding campaign in China.PowWow/National Geographic Wild Cesar Millan, the star of the “Dog Whisperer” television series, is planning an extensive celebrity branding campaign in China.

It has not always been easy for dogs in China. They have been beaten, eaten and, once, were banned in Beijing.

But China’s rapidly growing pet canine population will soon have a new media hero, in the person of Cesar Millan.

Mr. Millan, known here as the star of the “Dog Whisperer” television series, and soon to be seen in a new show, “Leader of the Pack,” is planning what his advisers describe as one of the first all-out celebrity branding campaigns in China.

It will include broadcasting the new series (which will have its debut here Tuesday on the Nat Geo Wild channel), translations of his books, personal appearances, a new Web site, and, of course, lots of e-commerce, with products like personally branded leashes, collars and treats.

But, most of all, said Mr. Millan, it is a rare chance to shape attitudes in a place where pet dogs are only now coming into their own.

“This is the time for China,” said Mr. Millan, who spoke of his campaign as an educational effort to teach the Chinese “how not to make mistakes other countries have made” with their dogs. Those mistakes, he explained, involve common confusion between loving a dog, and knowing what love really means to a dog.

“If he never made a nickel, Cesar would still want to do this,” said Mr. Millan’s partner in the venture, the China media consultant Rob Cain. But, Mr. Cain added, “He’s not opposed to making money.”

Mr. Cain, who said he and Mr. Millan are seeking additional investors, figures 30 million to 60 million pet dogs live in China. Many of their owners presumably are waiting to go upscale as followers of the world-renowned dog behaviorist and buyers of his products.

The “Dog Whisperer” program is already familiar in China, Mr. Cain noted. But Mr. Millan, he said, is poised to attract an emerging generation of Chinese dog lovers with the coordinated media effort and a tour, which will probably occur early next year. Mr. Millan said he was not daunted by the social and government restrictions that can still make the Chinese media business a challenge for outsiders.

“There are rules, values and limitations,” he said. But, he added: “I love that. That’s what I teach.”

Article source: http://mediadecoder.blogs.nytimes.com/2013/02/17/dog-experts-dos-and-donts-for-pet-owners-in-china/?partner=rss&emc=rss

Perry Says He Supports a Simple Flat Tax

The proposal by Mr. Perry, the Texas governor, does not yet have details, but it is expected to resemble a version previously advocated by the former presidential candidate Steve Forbes, who has advised Mr. Perry on his plan. Mr. Forbes’s proposal in the late 1990s featured a 17 percent tax rate.

Mr. Romney has previously been critical of a flat-tax system, including in newspaper advertisements he took out in 1996 as a “concerned citizen” in which he argued that the Forbes tax plan was  a “tax cut for fat cats.”

Lately Mr. Romney, the former Massachusetts governor, has been more nuanced, arguing at a town hall meeting that he was concerned that too flat a tax structure would hurt middle class taxpayers and emphasizing that while there are some good attributes to a flat-tax system, he prefers tax breaks for the middle class.

Other candidates have also taken up the mantle for simplifying the tax system and broadening the tax base.

Herman Cain, a businessman from Atlanta, had entered the race as a relative unknown but has vaulted to prominence partly because of his plan resembling a flat tax (plus a national sales tax). Mr. Perry appears to be trying to harness the popular tax frustration that Mr. Cain has tapped into, and simultaneously differentiate himself from Mr. Romney.

A major result of adopting a flat tax would generally make the tax system more regressive, thereby reducing the percentage for high-income earners but increasing burden on lower-income groups.

“It’s just simple basic math,” said Chuck Marr, director of federal tax policy at the Center on Budget and Policy Priorities, a liberal research group. “To the extent that it is revenue neutral, a flat tax implies large tax increases on middle-class people and, mirroring that, a major tax cut on wealthy people.”

For some conservatives, however, the regressive nature is actually a positive result of the flat tax system. Under current policy, the wealthiest earners are paying a higher tax rate than the poorest, with some Americans paying very little or no taxes.

That fact has angered many Americans who think they are shouldering too much of the country’s tax burden. The “99 Percent” slogan of Occupy Wall Street protests, for example, has been countered with a “53 Percent” movement, referring to the fact that 53 percent of Americans pay federal income taxes (although many more pay payroll taxes).

The effects of these various proposals aside, replacing today’s labyrinthine tax system with a flat tax does have the virtue of simplicity. Americans would spend less time, and endure fewer headaches, figuring out how much they owe the government.

“Simplicity is good, but that’s not all you want,” said Roberton Williams, a senior fellow at the Tax Policy Center. “If all you want is simplicity, you could just tax everybody $10,000. That would be easy and simple. But most people wouldn’t think that’s fair.”

A flat tax would be a major ideological victory for many economic conservatives, akin to how some social conservatives feel about overturning Roe v. Wade. Besides Mr. Forbes’s plan, several other Republican leaders like Phil Gramm (also now advising Mr. Perry, according to Mr. Forbes) and Dick Armey have proposed their own versions over the years but with little traction.

Grover Norquist, the founder of Americans for Tax Reform, an influential conservative group, said all the candidates were moving toward a flatter tax structure. “Now it’s a consensus position in the center-right,” he said, compared with 15 years ago, when Mr. Forbes’s plan was attacked by other Republican candidates.

The presidential candidates advocating some version of a flat tax, however, denied that their proposals were regressive.

Adam Nagourney contributed reporting.

Article source: http://feeds.nytimes.com/click.phdo?i=8f41ccbb567a64e22da178f2dd64b343