April 23, 2024

Bits Blog: SAP Takes It All to the Cloud

Vishal Sikka, of SAP's executive board, was among those overseeing the rollout of a cloud-based product providing companies with fast computing and data retrieval.SAP Vishal Sikka, of SAP’s executive board, was among those overseeing the rollout of a cloud-based product providing companies with fast computing and data retrieval.

SAP, the German software giant, is making one of the largest pushes into cloud computing yet seen from a large incumbent company. It may even be destroying its own business, in order to build for a new one.

SAP is famous for developing enterprise resource planning, or ERP, software. ERP is used to control complex manufacturing, run corporate functions like financials, or manage a company’s systems of supply. A few years ago SAP introduced HANA, a product that combines fast computing and data retrieval to better analyze how well a company is working. The product has been a big hit, and SAP has been proclaiming it the company’s future.

On Tuesday SAP said it would offer HANA as a cloud-based product, providing companies with access for the cost of a license. Prices were not disclosed. SAP has established a network of seven data centers around the globe to support the endeavor, a company official said, and will begin by deploying 30,000 computers for the network.

“We will do cloud-based ERP on a massive scale,” said Vishal Sikka, a member of SAP’s executive board and one of the people who oversaw the project. Of SAP’s regular product, he said, “At some point in the future, complex implementations should go away. All of our products are moving to HANA.”

SAP, along with companies that have agreed to test the product, already has 750 terabytes of data in the system, enough data to fill 750 million good-sized books. The company expects to have twice that amount in the system by the end of the year.

That probably is not all that much data, compared with the amount SAP touches the old-fashioned way, with conventional computer servers inside companies, but it is a decent start. As SAP builds the trust of big customers with its cloud, Mr. Sikka said, SAP will become a giant.

“We have single customers running projects that are bigger than the entire Salesforce.com cloud,” he said.

SAP has already been running both cloud and software as a service, or SAAS, projects, thanks to its acquisition of two companies, Ariba and SuccessFactors. With HANA in the cloud, however, SAP is moving much more into offering insight online, either directly to its customers, or as a service to end-users.

Mr. Sikka said SAP served some 220 utilities globally, who reach about 2.5 billion customers. The utilities could let the customers use HANA to model how much they were spending, and finding ways to cut their bills. “We realized we could do that for them with 2,000 servers,” he said.

Other uses of the data analysis tool might include real-time understanding of online customers, financial risk analysis or rapid insight into geologic information for energy companies, he said.

If SAP follows through on a fast build out to cloud computing, it could create some tension with Amazon Web Services, currently an SAP partner. AWS has recently made it clear that it wants to host a lot more corporate computing in its giant cloud.

And, as usual over the last couple of decades, the move will be viewed in terms of competition with Oracle, which is operating its own cloud services, but also offers a lot of servers and software for customers to buy and use inside their companies.

“Oracle – what can I say?” Mr. Sikka said. “The future is in open clouds, not proprietary hardware.”

Oracle didn’t see it that way.

“Technically speaking, neither is more or less proprietary than the other,” said an Oracle official, who was not authorized to speak for attribution. “HANA is expensive and proprietary, it must be paired with a hardware system from the factory. We use standard commodity components, and engineer the hardware and the software., so we can deliver better performance.”

Article source: http://bits.blogs.nytimes.com/2013/05/07/sap-takes-it-all-to-the-cloud/?partner=rss&emc=rss

Media Decoder: Yahoo Sports and NBC Sports Announce Online Alliance

The NBC Sports analysts Tony Dungy, left, and Rodney Harrison will be part of Web video content produced with Yahoo.Ben Cohen/NBC The NBC Sports analysts Tony Dungy, left, and Rodney Harrison will be part of Web video content produced with Yahoo.

Yahoo Sports and NBC Sports are tying their Web sites loosely together in an arrangement meant to give NBC more traffic online and Yahoo more promotion on television.

The deal, announced during “Football Night in America” on NBC, bears some similarities to previous alliances between Yahoo and ABC News, in the general news category, and Yahoo and CNBC, in financial news. In each case the Web sites remain independent but link to each other’s stories and make Web videos together, raising visibility for each other with minimal investment.

“Yahoo provides massive scale for the NBC Sports Group,” Mark Lazarus, the chairman of that group, said in an interview by phone on Sunday.

Though stopping far short of an actual merger, the two sites expect that their traffic will be measured together in a way that solidly makes them the No. 1 sports Web site in the United States. Yahoo came in a close second to ESPN in November rankings by the Web analytics company ComScore, which showed ESPN with 42 million unique visitors and Yahoo with 40 million. Sites operated by the NBC Sports Group ranked eighth, with 11 million visitors — evincing why NBC felt it necessary to find a new source of traffic.

Mr. Lazarus said that measuring the two together would “allow our sales force to walk into meetings with the ability to say we’re the No. 1 sports site.”

Yahoo Sports, for its part, will receive attention on the NBC Sports Network and other sports telecasts. Mr. Lazarus said viewers would see Yahoo Sports writers, “especially the ones who are TV-savvy,” on NBC Sports’ news and information shows. Viewers will also see promotion for Yahoo’s fantasy sports pages and specific Yahoo sites like Rivals.com, which focuses on college recruiting.

Ken Fuchs, the head of Yahoo sports and games, said the deal was “a great opportunity for us, frankly, to introduce a lot of what we do to new audiences on air.”

Yahoo will also gain some access — exactly how much remains to be seen — to NBC stars like Bob Costas when making original programming. It will link to live streams of NBC sports broadcasts and develop Web shows with NBC that will appear on both companies’ sites.

“As video becomes more and more important online,” Mr. Lazarus said, “having scale and reach will allow us to monetize that video to a greater degree.”

Financial terms of the deal were not disclosed.

NBC Sports will be Yahoo Sports’ biggest partner by some standards, but not its only one. Yahoo will maintain a relationship with Turner Sports, for instance.

For Yahoo, the deal reaffirms an interest in collaboration with major media companies. Along with the ABC and CNBC deals, Yahoo recently paid an unknown sum to CBS to rename the syndicated entertainment show “The Insider” after a gossip site it operates, titled “omg!” Starting in January the show will be called “omg! Insider.”

A version of this article appeared in print on 12/10/2012, on page B4 of the NewYork edition with the headline: In Bid for Sports Dominance, Yahoo and NBC Make Web Deal.

Article source: http://mediadecoder.blogs.nytimes.com/2012/12/09/in-bid-for-sports-dominance-yahoo-and-nbc-make-web-deal/?partner=rss&emc=rss