March 29, 2024

In Rock Hall of Fame Vote, a Battle of Industry Egos

Specifically, for a nod from the Rock and Roll Hall of Fame and Museum in Cleveland, where the stars who once filled our ears get another shot at immortality, or at least some big money.

With the recording industry under financial attack from many sides, one of the few ways for old acts to pique new interest is to be inducted into the hall of fame. So, each fall, managers and record labels dive into a mosh pit of monster egos, clashing tastes and rival interests in the industry, all in the hope of placing their artists among the royalty of rock. The 15 nominees for 2012 include The Cure, Donna Summer, Joan Jett and the Blackhearts and Guns N’ Roses. Ballots are due on Sunday, and winners will be announced on Wednesday.

For the inductees, the reward can be enormous. Weekly record sales for a performer or band leap 40 to 60 percent, on average, in the weeks after selection, says David Bakula, a senior vice president at Nielsen SoundScan. While winning a Grammy often helps one album, a nod from Cleveland can lift an entire back catalog.

These days, labels and artists need all the help they can get. The music business is worth half of what it was 10 years ago, and the decline doesn’t look as if it will slow anytime soon. Total revenue from shipments of CDs, DVDs and other music products in the United States was $6.85 billion in 2010, according to the Recording Industry Association of America; in 2000, that figure topped $14 billion.

But the path to the hall of fame can be long and difficult. Controversy surrounds the selection process, which is shrouded in secrecy.

What is known is that a nominating committee of about 30 music critics, entertainment lawyers and recording executives winnows the field each year to 15 artists. Then another committee, this one of about 500 people, including past winners, selects five inductees. Artists can qualify for a spot 25 years after their first recording, which means that performers from the 1980s now have a chance to rank up there with Elvis. (The winners to be announced this week will be inducted at a ceremony next April.)

With fame and money at stake, it’s no surprise that a lot of backstage lobbying goes on. Why any particular act is chosen in any particular year is a mystery to performers as well as outsiders — and committee members say they want to keep it that way. The Bee Gees were passed over 11 times before being inducted in 1997; some fans and managers say the long wait reflected an anti-disco bias within the selection committees. And despite 27 studio albums and 45 years of touring, as well as a style that would influence many other artists, Alice Cooper was passed over 16 times before finally being inducted this year.

“When I wasn’t being nominated, I played it down all the time,” Mr. Cooper says. “But it really does make a big difference.”

He continues: “I used to think that when you got in, you’d understand how it worked, and how you get nominated — there would be a secret handshake, and there’d be a dossier about Area 51 and the president’s assassination.”

No such luck.

Rhino Records, which handles his back catalog, took advantage of his induction, however. It ran 30-second spots during the televised induction ceremony and made sure that Alice Cooper compilations, boxed sets and deluxe editions were available at Web sites and brick-and-mortar retailers. Mr. Cooper says the number of young people attending his concerts has jumped. So far this year, sales of his CDs, digital albums and other compilations are up significantly in the United States, to about 115,000 from 75,000 in all of 2010, according to Nielsen SoundScan.

THIS hall-of-fame effect is well established in the recording industry. For instance, sales of Bee Gees albums surged to 1.1 million in 1997, the year of the group’s induction, from 210,000 in 1996. Sales of Fleetwood Mac albums jumped to 3.2 million in 1998, when that band was inducted, from 483,000 in 1997, according to SoundScan.

In 2009, good news from Cleveland bolstered the career of Wanda Jackson, “the queen of rockabilly,” who gained fame in the mid-1950s and 60s. After Ms. Jackson was inducted, she collaborated on an album with Jack White of the White Stripes. Suddenly Ms. Jackson, who is now 74, was everywhere, opening for Adele’s 2011 tour and even rocking out, alongside Mr. White, on the “Late Show With David Letterman.”

“She had a phenomenal and, frankly, deserved refocus on her life and career,” says Joel Peresman, the president and chief executive of the Rock and Roll Hall of Fame Foundation. “I think we give some really deserved artists another chance at the spotlight.”

Their labels get another chance, too. The biggest gains come for artists who, along with managers and record labels, aggressively promote their hall-of-fame status in music magazines and online. Many also rush out or reissue boxed sets, greatest-hits albums and commemorative CD-DVD collections.

“Because of the increased awareness, there’s definitely an increase in sales across their catalogs,” says Jane Ventom, senior vice president for catalog marketing at EMI Music North America.

Bands that split up near the peak of their popularity and then get back together for the induction ceremonies can reap the biggest rewards, because fans often dream of a big reunion tour, à la the Eagles.

“With certain artists, it really gives them another bite at the apple,” Mr. Peresman says.

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A Clash Over the Airwaves

Those annoyances are likely to get worse, as airwaves that carry cellphone signals and wireless Internet connections grow ever more crowded.

The Federal Communications Commission has a solution: reclaim airwaves from “inefficient“ users — specifically, television broadcasters — and auction them off to the highest bidder, sharing some of the proceeds with television stations that volunteer to give up airwaves, known in the trade as spectrum.

Broadcasters, however, are furious with the plan, setting the stage for an old media vs. new media lobbying battle with cellphone companies and the government.

“We’re in full battle mode to protect broadcasters from being forced to give up spectrum,“ said Gordon H. Smith, president of the National Association of Broadcasters and a former United States senator, addressing his members at their meeting here last week. The CTIA, the lobbying group for the wireless industry, quickly fired back, accusing broadcasters of “desperate and inaccurate stall tactics,” said Steve Largent, the group’s president, who is a former Oklahoma congressman and member of the Pro Football Hall of Fame.

Broadcasters have long been under siege, their audiences slipping away to cable television, their advertisers defecting to the Internet. Although giving up spectrum would go unnoticed by most viewers, the fight to hold onto a chunk of the airwaves could be the industry’s biggest battle in years.

“We are not going to volunteer,“ said Leslie Moonves, the CBS chief executive. “Spectrum is our lifeblood.“ CBS owns and operates 14 stations in the large markets that the F.C.C. is considering for spectrum sell-offs.

Some lawmakers on Capitol Hill, in whose hallways the battle is likely to be fought over the next year, have already challenged the assertion that the auctions would be completely voluntary.

“Sounds kind of like a bank holdup to me,“ Representative John D. Dingell, a prominent Michigan Democrat, told Julius Genachowski, the F.C.C. chairman, at a hearing in February. “You hold a gun at the teller’s head and say, ‘We know that you are going to voluntarily give me this money. If you don’t, I’m going to shoot you.’ “

To the government, the overcrowded cellphone spectrum and wireless broadband networks have put the United States on the verge of a “spectrum crisis“ that, unaddressed, will threaten the nation’s technological leadership and economic growth. The 120 megahertz of spectrum being sought from the broadcasters would increase the amount available for cellphones and other wireless devices by about 22 percent, to 667 megahertz. On top of that, the Obama administration has said it wants to free an additional 380 megahertz for wireless Internet use.

“This growing demand is not going away,“ Mr. Genachowski told broadcasters last week. “The only thing that can address the growing overall demand for mobile is increasing the overall supply of spectrum and the efficiency of its use.“

From the days of analog signals, television bands leave broad spaces between stations to prevent interference — hence, their inefficiency. For cable TV or satellite viewers, airwave changes make no difference in reception. But for the 11 million households that still use an antenna to receive over-the-air signals (and thus do not subscribe to cable or satellite) there could be some interference between stations as the F.C.C. tries to press TV signals into a tighter spectrum bands.

Government officials deny this, but as the conversion to digital broadcasting showed, there can be unexpected consequences when you mess with the physics of broadcasting.

Mr. Genachowski has garnered support for the idea of reclaiming spectrum from some broadcasters. Also, a group of 112 economists who specialize in telecommunications, competition policy and auction design sent a letter to President Obama urging him to push Congress to approve incentive auctions. Three bills have been introduced in Congress supporting the idea.

But some members of Congress have opposed the plan, and the broadcasters’ group is a formidable foe. The group spent nearly $14 million on lobbying last year and made another $886,000 in campaign contributions toward the 2010 elections, according to the Center for Responsive Politics, in Washington.

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