April 20, 2024

Building the Team: A ‘Not-to-Do’ List for Recent College Graduates

Building the Team

Hiring, firing, and training in a new era.

College graduation: lofty commencement speeches are given, bright futures anticipated and, for some lucky college graduates, new jobs await. While commencement addresses may be inspiring, I wish someone would take the opportunity to deliver a more practical message to new college graduates who are about to enter the work force. It would go something like this:

“Congratulations. You’ve just earned your college degree. I’m glad to be here as the first person to speak to you as college graduates. I have good news and bad news. First, the bad news: Despite your newly obtained degree, you don’t know anything. You have no skills. If you are really lucky, you will soon land your first job. You are not entitled to that job. Quite the contrary, there are many people just like you who would love to have that job. If you get it, you should be grateful for your good fortune and make the most of it. It will be hard work, sometimes backbreaking work, and you may feel that the work is beneath you. But the reality is that nothing is beneath you, because you don’t know anything — yet.

Now, the good news: You live in the United States of America, the greatest country in the world. If you work really, really hard, if you are happy to start at the bottom and work your way up, if you are ready to grind and scratch and claw, and if you catch a bit of luck, anything is possible. Anybody can be anything in America. You just have to be willing to learn fast from those around you and work really hard.”

Unfortunately, I was not invited to deliver any commencement speeches this year. So I’m doing the next best thing and reflecting in this post on my first job. I hope that it can provide a bit of help and guidance.

I’ll start with a summary: I totally whiffed on my first job experience. When I graduated from college, I knew nothing, had no skills and was not owed anything. But that’s not how I felt at the time.

I had just graduated from the Wharton School, the country’s oldest undergraduate business school and one that consistently lands the top slot in college rankings. I studied entrepreneurial management and tried to drop out of school to start a business during the winter break of my junior year. (Thankfully, my parents forced me to stay in school.) I finished my studies early in my senior year and spent the remaining weeks waking up early to read The New York Times and The Wall Street Journal, and then using the rest of the day to consume voluminous amounts of coffee while devouring Ayn Rand’s “Atlas Shrugged.” I was biding my time until I left academia to do what I thought I was meant to do: run a business.

Like all Wharton undergraduates, I interviewed with companies that came calling on campus: investment banks, strategy consulting firms and technology companies. At the time (I graduated in 1997), there was a company called Trilogy, based in Austin, Tex., that was getting a lot of press. Trilogy had been started by Joe Liemandt, who dropped out of Stanford to start an enterprise software company that was selling multimillion dollar software applications to big companies like Boeing, Sun Microsystems and Hewlett-Packard. While the software seemed esoteric — who understands what product configuration software does and why another company would spend millions of dollars for it? — Joe’s success was tangible. He was on the covers of business magazines and was ranked as one of Fortune’s 40 richest under 40 in 2001. He was the type of entrepreneur from whom I could have learned a tremendous amount.

But I didn’t think there was anything I needed to learn.

I was recruited to Trilogy by Ajay Agarwal. Before joining Trilogy, Ajay had graduated from Stanford, then Harvard Business School and worked in strategy consulting at McKinsey Company. Today, Ajay is a managing director at the venture capital firm Bain Capital Ventures. Ajay’s recruiting pitch was particularly compelling: come to Trilogy to work in an entrepreneurial environment with extremely smart people. The problem was that I believed I was ready to be the entrepreneur immediately.

Still, I accepted the job, and after a summer schedule meant to shed a wanderlust that I assume most college seniors have, I moved to Austin. I was paired with Jason Wesbecher, another Wharton undergraduate who had been working at Trilogy for about six months. (Today, Jason is the founder and chief executive of Handshakez in Austin.) Jason was the epitome of inherent intelligence, hard work and focus. He was driven to acquire customers for Trilogy, understanding that revenue was the lifeblood of a fast-growing start-up. At the time, I could not have been less impressed with that role.

I was ready to start a company. I felt it was my destiny to do so. It was what I had dreamed about since I was a child. In retrospect, I was terribly, utterly, naïve. Now, 16 years later, here are my reflections:

1. I knew nothing. Yes, it is true I studied business in college, and the college I went to is a good one (if you were to ask Donald Trump, it is without question the best). But there is a vast difference between studying business and doing business. Until I had actually done it, I knew nothing at all.

2. I didn’t know that I didn’t know anything. This is actually worse than not knowing anything. I thought that I had something to contribute. In fact, I thought that my presence at Trilogy was a real gift to the company. I was wrong.

3. I missed the opportunity to learn. Because I believed that I already knew everything, I missed the chance to learn from the incredibly smart people who did know something. Trilogy was an exceptionally good company at recruiting. It produced a Trilogy Mafia well before anyone talked about the Paypal Mafia. Former Trilogians have gone on to accomplish absolutely amazing things. And the people I had the chance to work with directly — Joe, Ajay, Jason and many others — were all truly extraordinary businessmen.

4. I thought I was entitled to something. Somehow, I arrived at Trilogy thinking that it was to their great benefit to have me as an employee. As a result, I thought I was entitled to the opportunity of doing something “strategic.” What I came to understand afterward was that many college graduates would have loved to have that job, and that it was my opportunity, but not my right, and certainly not something to take for granted.

5. I was confused about the meaning of hard work. I thought I should spend my time thinking big thoughts. I assumed that if I were in the office a lot, I must have been working hard. I didn’t know that I should have been doing what Jason was doing — the hard work of calling potential customers, learning about their problems and presenting our solutions. That was hard work and meaningful work. I didn’t realize it until after I had left.

My time at Trilogy was a missed opportunity. I realized it at the annual Trilogy Prom, where the entire company gathered at a luxurious location to celebrate the year’s success and to recognize extraordinary individual performance. Jason (deservedly) won a Trilogy Star Award based on his exceptional contribution to the company. As I watched him walk to the front of the room to accept his prize, I was of mixed emotion: proud of him but disappointed with myself. The experience proved to be a turning point.

After just over a year at the company, I decided to leave. Thankfully, I started to figure out what it took to achieve success. It was Jason’s focus and do-whatever-it-takes attitude that caused me to re-evaluate my own disposition. Once I did, I realized that I needed to start afresh. I looked for a small start-up where I could join on the ground floor. If I proved my mettle and the company grew, I might be able to take on more and more responsibility, learning essential skills to start my own company someday.

Next week, I’ll talk about my second job experience — what I did when I joined Callidus Software.

Bryan Burkhart is a founder of H.Bloom. You can follow him on Twitter.

Article source: http://boss.blogs.nytimes.com/2013/07/10/a-not-to-do-list-for-recent-college-graduates/?partner=rss&emc=rss

You’re the Boss Blog: Hiring Outside Advisers Is as Important as Hiring Employees

Creating Value

Are you getting the most out of your business?

Jim Collins writes that one of the keys of successful companies is to have the right person in the right seat. I don’t think anyone would argue. But I do wonder why we don’t take the same care hiring outside advisers that we do with hiring employees.

As we saw in my recent series of posts on Holly Hunter’s efforts to sell her business, much of her pain came from hiring the wrong advisers. To review, Ms. Hunter hired a friend to represent her, hired a broker who claimed to represent both the buyer and the seller, and hired an attorney who didn’t have much experience in transactional work.

These sorts mistakes look glaring in retrospect, but they are not unusual. Many business owners make them, and not just when they are trying to sell their businesses. They can happen any time an owner hires someone from outside the company to provide advice and guidance.

If you own a business, you hire outside advisers. If  you own a small business, you may even outsource crucial functions. It’s one of the ways microbusinesses keep their employee headcount low. I spend a lot of time these days helping owners figure out how to make sure the right person is doing the right job.

First, it’s important to understand that the people who advise you bring their own worldviews. They have an expertise, and that expertise tends to color how they see things. Lawyers tend to look for legal solutions. Accountants look for tax-based solutions. It’s important to understand that and to think about what you are trying to accomplish. If you start with clarity about what you want to do and why, you give yourself an advantage.

Next, move on to how you’re going to get there and who needs to help. Having a system for hiring the right help is often the difference between success and failure. The first question to ask when hiring an outside adviser is, do you need a specialist or a generalist.

If the outcome you’re trying to accomplish is relatively straightforward, you probably need a specialist. But when things get complicated, such as if you are selling your business, you may benefit if you have either a specialist who can think globally or you a generalist who gets the big picture.

Next, I suggest you ask yourself a question: “What type of adviser do I work with most successfully?” You may have to do a little soul searching. I find that I’m most successful with advisers who share my view of how the world works. Do they need to be in control? Do they work well collaboratively? Do they listen well? I need to know the answers to these questions before I’m willing to sign on. The questions you need to answer will likely be different from mine.

Then, make sure the advisers you are considering have the technical skills you need. Make sure they are accustomed to facing the issues you’re facing. You might have to pay a little more, but in the end you will probably end up saving money, time and aggravation.

Along with technical ability, you want your advisers to demonstrate that they have been successful in achieving the type of outcomes you’re interested in. This means you must check references. Don’t just ask where they have been successful, ask them to describe a time things didn’t go well and what they learned.

Throughout the process of hiring and managing outside advisers, it is important to maintain control. This was part of the problem when Ms. Hunter hired a business broker. That broker represented both the buyer and the seller, and Ms. Hunter lost control of her adviser and her sale. (It didn’t work out very well for the buyer either.)

Make sure the adviser you hire understands why you hired him or her. Let this person know why the outcome is important to you. If you feel your adviser is taking you off course, it’s your responsibility to rein him or her back in.

Have you thought about how you hire advisers? What kind of success have you had? Do you think it makes sense to have a system? What advice would you add?

Josh Patrick is a founder and principal at Stage 2 Planning Partners, where he works with private business owners on creating personal and business value.

Article source: http://boss.blogs.nytimes.com/2013/01/24/hiring-outside-advisers-is-as-important-as-hiring-employees/?partner=rss&emc=rss

You’re the Boss Blog: How Many Times Can You Tweet the Same Tweet?

On Social Media

Generating revenue along with the buzz.

I’m a heavy Twitter user. I love how fast it moves. If you are looking for instant feedback on anything, Twitter is the place to test your content or messaging. It’s also the place to get answers to your questions. And it’s the best listening device on the Internet. You can search for keywords, customers, competition, and industry thought leaders and find out what everyone is thinking. And no one even knows you are listening.

The most effective use of Twitter, however, is to drive traffic. If you are writing articles or developing original content of any kind — blogs, photographs, podcasts, videos — Twitter is a fantastic place to make connections and build a community. That’s not news, of course. More and more people have come to understand the power of Twitter. But here’s a question that can bring very different answers — even from people with a lot of experience on Twitter:

How many times can you share the same piece of content? How do you strike a balance between making sure you reach all of your followers and making sure you don’t annoy all of your followers?

I have my own point of view on this, which I will share later in this post, but first I want to tell you what I learned when I sought guidance from the Twitterverse:

Guy Kawasaki, founder of Alltop and a Twitter icon with more that 1.1 million followers says, “Repeat your tweets four times, eight hours apart! If you do it that way you will always catch Pacific Coast prime time, which is early evening.”

But doesn’t that much sharing irritate people? “You are always going to upset .01 percent of the people,” Mr. Kawasaki said. “If you turn on CNN at 3 a.m., CNN repeats stories all day long — because they know people watch them at different times of the day. People in different time zones and people in the same time zone visit Twitter at different times, so you need to keep posting your content to accommodate all these people.”

Stephanie Chandler, an author and president of Authority Publishing, a social media firm based in Sacramento, Calif., said the following: “I retweet most new blog posts eight to 10 times over 90 days. My experience is that people don’t care when the post was written as long as it is still relevant. Also, since so many tweets are missed because we aren’t all logged in at the same time, it’s essential to repeat your tweets.”

Now, I probably retweet as much as anyone on Twitter, so here’s what I think. When I publish a fresh piece of content, I always share it four times — every three hours the first day it is released. As the week goes on, I reduce the number of times it’s tweeted. I use analytics to help me decide what content to keep sharing past the first week.

All told, I tweet an average of 34 times a day during week days. On Wednesdays, I actually tweet even more, because that’s when I host #Smallbizchat, a weekly tweetchat where a guest and I answer small-business questions live.

There are some things that I tweet seven times a week, like an announcement of who my chat guest will be and an explanation of how to participate. I also publish a transcript of the chat interview as a blog post every Thursday, and I share that heavily, too.

Here are a few pointers I’ve picked up along the way:

You risk turning people off if all you do is promote your own content. But if you share other people’s stuff generously, you will first build trust and then a following.

I spend an hour a day figuring out what I plan to share. I use Hootsuite, and I typically work Twitter first thing in the morning.

Create a Twitter all-star list. I have a private list of 50 to 75 Twitter-users whose content I know and trust. They are a constant source of great content to share.

Use helpful plugins. I use a WordPress plugin called Tweet Old Post, which randomly pulls content from my blog and shares it on Twitter every four hours.

Go into Twitter three times a day — do not leave your account on autopilot. Make sure you to respond to people and do live retweeting.

It took 18 months of daily tweeting before I felt I had established my identity. It works for me because I treat Twitter like a job. You can do it too, one tweet at a time.

Melinda Emerson is founder and chief executive of Quintessence Multimedia, a social media strategy and content development firm. You can follow her on Twitter.

Article source: http://boss.blogs.nytimes.com/2012/09/14/how-many-times-can-you-tweet-the-same-tweet/?partner=rss&emc=rss

Diamond Foods Profit Rises 27%

Diamond reported after the market closed Thursday that it earned $8.5 million, or 37 cents a share, up from $6.7 million, or 30 cents a share, a year earlier.

Revenue in the period, which ended July 31 and was the fourth quarter of Diamond’s fiscal year, rose 32 percent to $232.8 million.

Analysts polled by FactSet anticipated the company would earn 44 cents a share on revenue of $216.3 million.

Diamond said that for the full 2012 fiscal year it expected adjusted earnings of $3.05 to $3.15 if a deal to acquire the Pringles brand closed in the first half of December as anticipated. That is up from previous guidance of $3 to $3.10. The company expects revenue of $1.85 billion to $1.95 billion for the year.

Stock in Diamond, which is based in San Francisco, rose $9.07, to $87.30 a share.

Article source: http://feeds.nytimes.com/click.phdo?i=49bae2ef4f5f980781d807bd12c2db42