May 2, 2024

Wheels: Detroit Auto Show: 2013 Ford Fusion

The 2013 Ford Fusion.Mike Cassese/ReutersThe 2013 Ford Fusion.

10:25 a.m. | Updated

Introduced on Monday, Jan. 9: 2013 Ford Fusion.

What is it? The redesigned Fusion is Ford’s all-in bet in a hypercompetitive midsize class. With Camrys, Malibus, Accords, Passats and Sonatas all striving to strike an optimal — if not terribly stirring — balance of fuel economy, sound driving dynamics and premium features at a reasonable price, it’s a huge challenge by any measure.

Is it real? The Fusion, which will carry the Mondeo name in Europe and Asia, is a critical component of the so-called One Ford strategy. It’s every bit the global car that the Fiesta, Focus and C-Max are, and it carries big expectations.

What they said: Discussing the wide-ranging Fusion line-up, Ford chief executive Alan R. Mulally predicted a coming shift in market tastes. “The majority of people near-term are going to hybrids. They’re just so flexible,” Mr. Mulally said at the automaker’s press conference here Monday morning. He added that Ford would build gas-only, hybrid and plug-in Fusions on the same production line, giving it the flexibility to build whichever versions that were in demand.

What they didn’t say: This is a mainstream car, designed to sell in the hundreds of thousands every year against formidable competitors. Consequently, Ford will get a huge benefit if the Fusion is a blockbuster. But it would be a serious blow to the automaker if the car failed to gain traction with buyers.

What makes it tick? The front-wheel-drive Fusion, assembled at Ford’s plant in Hermosillo, Mexico, offers a fistful of powertrains, though Ford is only offering estimated output figures for each. The standard engine, a 2.5-liter 4-cylinder, is projected to generate 170 horsepower. Optional engines include a 179-horsepower turbocharged 1.6-liter EcoBoost 4-cylinder and a 237-horsepower turbocharged 2-liter 4-cylinder EcoBoost. The 2-liter is only available to customers who opt for the all-wheel-drive sedan.

The base model is offered with a 6-speed automatic transmission, while the 1.6-liter EcoBoost can be specified with either the auto or a 6-speed manual. The all-wheel-drive model receives a continuously variable automatic.

With lithium-ion batteries replacing the outgoing model’s nickel-metal hydride units, Ford is promising class-leading fuel economy from the Fusion Hybrid, with an estimated E.P.A. rating of 47 miles a gallon in city and 44 m.p.g. in highway driving. But the real efficiency showcase is the Fusion Energi, a plug-in hybrid said to be capable of returning the equivalent of 100 m.p.g. or higher when operating solely under electric power. A non-EcoBoost 1.6-liter 4-cylinder engine supplements the electric motor. Ford did not reveal specifications for the Energi’s battery pack or motor, or what the car’s estimated purely electric range would be.

How much, how soon? The gas models and hybrid will arrive in the summer, with the Energi scheduled to arrive in showrooms this fall. Although prices haven’t been released, for the Fusion to be competitive, it would be expected to fall in the $21,000-$28,000 realm — the Energi being the wild card, which would probably list for over $30,000.

How’s it look? The design manages to be clean and uncluttered while projecting a strong personality. Buyers put off by the previous-generation car’s slatted chrome bars on the grille should be pleased by the new, slightly trapezoidal treatment, evocative of the Focus Electric and the Evos concept shown at the Frankfurt auto show last September.

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Ford Turns to the Midsize Car to Challenge Japan

But that’s exactly what the Ford Motor Company did with its new Fusion sedan, to be introduced Monday at the annual Detroit auto show.

The current Fusion ranked third in sales among all cars in the United States last year. Yet virtually everything was changed on the version that goes on sale later this year — even how the “blue oval” Ford badge was embedded into the hood of the car.

That attention to detail surprised even William Clay Ford Jr., the company’s executive chairman. “At first, I thought the blue oval was off-center or something,” Mr. Ford said in an interview. “But it’s actually quite beautiful.”

The new look is just one aspect of Ford’s all-out bid to gain share in the competitive midsize car segment dominated in recent decades by the Japanese automakers. To further differentiate the Fusion, the company will offer four engine options, including a plug-in hybrid it promotes as the most fuel-efficient family sedan in the world.

The revamped Fusion underscores just how hard Detroit’s automakers are pushing to solidify their turnarounds with improved passenger cars. General Motors, Ford and Chrysler accounted for 60 percent of trucks and S.U.V.’s sold in the United States in 2011 and make most of their profits from bigger vehicles. But they still have only about one-third of the car market.

That could change if their Detroit show models attract new customers. Besides Ford’s Fusion, G.M. will reveal a new small Cadillac, as well as its own contender in the midsize market, the restyled Chevrolet Malibu. Chrysler plans to show the compact Dodge Dart, which is built off of a vehicle platform developed by Fiat, its Italian parent company.

With Toyota and Honda struggling to recover from last year’s earthquake-related supply disruptions, the conditions are ripe for the American companies.

“With the Japanese in a bit of a bind, the time is now for Detroit to conquest new customers,” said Joseph Phillippi, an analyst with the consulting firm Auto Trends.

Both G.M. and Ford have made big gains in the small-car market with new products like the Chevrolet Cruze and Ford Focus, part of their effort to meet new fuel standards as well as attract people to showrooms. Now they are focusing on the midsize segment, long the stronghold of the Toyota Camry and Honda Accord.

The Camry was still the top seller in the segment last year, followed by the Nissan Altima and the Fusion. But models from the Korean carmakers Hyundai and Kia are steadily gaining share, and the German carmaker Volkswagen is gearing up for more production of its midsize entries.

Honda plans to show a concept version of a new Accord at the Detroit show. But most of the attention will center on the Fusion, which promises to shatter the old Detroit stereotype of bland, middle-of-the-road passenger cars.

The Fusion is the latest Ford car to be overhauled for sale in a variety of global markets, following the Focus and the subcompact Fiesta. Development of the new Fusion began four years ago, just when Ford and the other Detroit companies were spiraling into financial crises which led G.M. and Chrysler into government-sponsored bankruptcies.

At the time, Ford was determined to invest heavily in new, fuel-efficient cars despite the company’s mounting losses. “Even in the dark days, we decided to keep investing,” Mr. Ford said.

Ford’s chief executive, Alan R. Mulally, urged the design and engineering team to reinvent the Fusion rather than simply update it. Traditionally, the Detroit companies often settled for incremental improvements, particularly on the design side.

They were hardly alone in that regard. Toyota, for example, had stellar success with the Camry year after year without changing its basic styling. “Detroit looked at the competition and saw that the plain, white-bread look was what worked,” said Mr. Phillippi.

Yet the Ford team was urged by management to wipe the slate clean for the new Fusion. It was not an easy call. “You can start with a clean sheet of paper, and still screw it up,” Mr. Ford said.

The exterior design staff was headed by Chris Hamilton, a 43-year-old Briton who had spent most of his career in Europe. His team interviewed consumers from the United States, Europe, China and Australia to get ideas.

“We didn’t look at the midsize car as just a boring segment,” Mr. Hamilton said. “We looked at it as an opportunity to create a beautiful product.”

What they ended up with was a muscular-looking, four-door sedan that stands apart from the midsize crowd. And with its trapezoidal grille, elongated headlamps, and sculptured trunk lid, the new Fusion looks nothing like the current model.

During a preview of the car at Ford’s design studio, Mr. Hamilton stressed the changes, both big and small. Chrome accents on the body panels are slimmer than before, and side mirrors are mounted on the doors to allow for larger windows. The roof was stretched and sloped to create a sleeker silhouette. And instead of attaching a standard-issue blue oval badge onto the hood, a slightly smaller emblem was designed and integrated into the sheet metal.

“The proportions are everything,” Mr. Hamilton said. “We want this car to look expensive, even if it isn’t.”

Ford has not announced any prices for the new Fusion, except to say they will be comparable to the current model, which ranges from about $20,000 to $30,000.

There are more changes in the interior of the car, like lighter-weight seats and an unusual center console supported by pillars rather than layers of hard plastic. In addition to a voice-activated communications and navigation system, the Fusion also has sensors that detect when the car gets too close to other vehicles or is straying into other lanes of traffic.

Ford will offer two, four-liter engines in the Fusion that can achieve 37 miles a gallon in highway driving. It also has a hybrid gas-electric model, and the first plug-in hybrid available in the midsize segment. While it has not yet been rated by federal regulators, Ford expects the plug-in to deliver the electrified-vehicle equivalent of more than 100 miles a gallon.

Its striking new design will attract potential buyers, but the technology and fuel-efficiency are critical to the Fusion’s success in the long-run, said James D. Farley Jr., Ford’s head of sales and marketing.

“The family sedan is still the heart and soul of the American garage,” Mr. Farley said. “The design is so evocative that it invites customers to look beyond the surface to our quality and our fuel economy.”

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