April 26, 2024

Media Decoder Blog: The Breakfast Meeting: CBS Sets Earnings Record, and Publishing Merger Gets O.K.

The CBS Corporation set records in the fourth quarter for operating income and adjusted operating income but still fell short of some analysts’ expectations, leading to a decline in its share price in after-hours trading, Bill Carter writes. The adjusted net earnings of $414 million produced earnings of 64 cents a share, also a quarterly record for CBS. The company announced an additional stock buyback of $1 billion, bringing the amount of stock it has committed to repurchasing this year to $2.2 billion. CBS, which is still the most-watched network on television, attributed the gains to a jump in advertising revenue in the last quarter, probably because of election commercials. Simon Schuster, CBS’s publishing unit, remained a troubling area with revenue declining to $215 million from $229 million in 2011.

The Justice Department has approved the merger of Random House and Penguin, which would create the largest book publisher in the world, Eric Pfanner writes. The Justice Department imposed no conditions on Bertelsmann, which owns Random House, or Pearson, the parent of Penguin, but the merger still faces regulatory reviews, most notably by the European Commission. Bertelsmann and Pearson announced their plans to merge the two publishers into a single entity that would have about a quarter of the English-language book market — no money would change hands in the agreement, but Bertelsmann is set to control 53 percent of the new company. Executives say the increased scale will give the publishers greater heft when negotiating e-book deals with the likes of Amazon, Apple and Google and help them develop new digital publishing models.

Print assets have become so toxic that media companies are quarantining them, David Carr writes on the Media Decoder blog. The latest example is Time Warner, which announced Wednesday that it might spin off a large portion of Time Inc., the largest magazine publisher in the country, into a new company with Meredith Publishing. Time Warner is following in the footsteps of News Corporation, whose stock hit a five-year high when the company announced a split between its entertainment and print divisions. Print publishing has lost a lot of significance with advertisers and consumers in the digital age, but investors have a far deeper hostility to the industry. The other two Manhattan magazine giants, Hearst and Condé Nast, are privately held and can afford to play for the long haul; Time Inc. does not have that luxury. Even though the media industry has been in a state of disruption for years, it sometimes takes a signature moment to drive the point home. Time Inc. being pushed out the door like a wayward party guest is a stark reminder of how the game has changed.

Wisk has started a new version of its venerable “ring around the collar” campaign, only this time it is aiming at invisible stains. In a series of online-only videos, a “documentarian” declares a “state of detergency” and confronts consumers at gyms and laundromats with an ultraviolet light, Andrew Adam Newman explains. He holds the light up to clean-looking clothing to show invisible stains, often in the armpits, and asks, “It’s the visible stains that you have to worry about; what about the stains you can’t see?” The videos will start on Tuesday on Web sites like The Huffington Post and NYTimes.com. Laundry detergent formulations have improved so much that many consumers no longer choose specific brands. “There is so little differentiation in the category that you have to step above stains in order to break through,” Lora Van Velsor, Wisk’s director of marketing, said.

The Committee to Protect Journalists reported a rise in the number of journalists killed or imprisoned around the world in 2012, citing government restriction of dissent, draconian laws and outright impunity for the murderers of journalists, Rick Gladstone reports. The committee’s annual Attacks on the Press survey showed that 70 journalists had been killed while doing their jobs in 2012, 43 percent more than in the previous year, and that more than 35 journalists had disappeared. The group said it had identified more than 232 journalists imprisoned in 2012, the most since the survey began in 1990.

Rhythm and Hues, the visual effects supplier behind films like “The Life of Pi,” has filed for protection under Chapter 11 of the United States Bankruptcy Code. The principal filing shows that the company’s main customers — 20th Century Fox, Universal Studios and Warner Brothers — have split in their approach to the company’s financial difficulties, Michael Cieply explains. Fox and Universal agreed to extend credit that will allow the company to continue working on their films, but Warner has demanded “the return of all materials” related to three of its scheduled movies. According to the filings, Warner claims it is owed $4.9 million, which it paid for work that has not been completed. The bankruptcy of Rhythm and Hues, one of the world’s “top eight” visual effects companies according to one of their filings, compounds the financial troubles of the effects industry, which has been impacted by global competition.

Article source: http://mediadecoder.blogs.nytimes.com/2013/02/15/the-breakfast-meeting-cbs-sets-earnings-record-and-publishing-merger-gets-o-k/?partner=rss&emc=rss

For Some, Blogs Also Pay the Bills

While most of these self-publishers don’t attract the attention of anyone other than indulgent family and friends, there are those who find wider recognition and some income. What the successful have in common is a passion for their subject and a near-compulsion to share what they know. Advertising, merchandising, offline events, book deals, donations and sometimes sheer luck also play a part.

“My advice is to choose a topic you’ll never get tired of,” said Stephanie Nelson, 47, of Atlanta, a homemaker who founded CouponMom.com in 2001 to share tips on saving money by using coupons. “The first three years I made no money at all, so I had to love what I was doing to keep going.”

Ms. Nelson said her Web site now has more than 3.8 million visitors a month, and the income it generates supports her family of four — allowing her husband to retire early from his corporate job five years ago. “I’m still not tired of it,” Ms. Nelson said.

Half of the site’s revenue comes from Google’s AdSense service, and the other half is from companies like Groupon and LivingSocial that buy ads directly from her. AdSense generates ads based on the words that appear on Web pages. For example, if a blog post is about dogs, ads for dog food or dog grooming might appear beside it.

Many of the Google ads generate income only if people click on them — usually yielding a fraction of a cent per click. It’s also possible to get paid every time a Google ad appears on a page. Rates are determined in part by advertisers bidding in an online auction.

Other companies like BuySellAds.com and BlogAds allow self-publishers to determine what they want to charge for placing an ad on their sites. They then match sites with eager advertisers for a percentage of ad sales — 14 to 30 percent is typical.

Federated Media, which is a sort of Web talent management company, is more selective, negotiating rates on behalf of independent content creators it agrees to represent. In general, online ad rates vary widely, from $54,000 a day for an ad on a popular blog like PerezHilton.com to $10 a month for an ad on the cartoon blog The Soxaholix. (The New York Times Company is an investor in Federated Media.)

Clayton Dunn, 32, and Zach Patton, 31, the bloggers behind The Bitten Word, make around $350 a month from pay-per-click Google ads, and in commissions from Amazon.com when readers follow links to cooking gadgets, books and magazine subscriptions they recommend. Mr. Dunn and Mr. Patton, who live in Washington and blog about recipes they have tried from popular magazines, started the site in 2008 and now have about 150,000 visitors a month.

“It more than pays for the groceries,” said Mr. Dunn, who added that they are further compensated by readers who may give them delicacies like fresh avocados and Hawaiian ginger syrup.

For those who want to generate more income through advertising, Jonathan Accarrino of Hoboken, N.J., founder of the technology news and how-to blog MethodShop.com, advises having contextual ads, which are highlighted words in posts that provide a link to the vendor of a relevant product or service. A commission is paid on resulting sales.

Adding video to a post is another strategy that Mr. Accarrino said contributes to his blog’s six-figure yearly income: “I’ll record video walk-throughs of my tutorials and upload them to Blip.tv,” a video sharing service similar to YouTube. And like YouTube, Blip.tv gives users the option to run ads with their videos. These generate $1 to $10 for every thousand views, depending on the advertiser.

Indeed, many video bloggers, or vloggers, make money this way. Sheila Ada-Renea Hollins-Jackson, a 22-year-old makeup artist in Farmington, Mich., makes up to $200 a month from the 63 videos about beauty treatments she has posted on YouTube since 2008. “It pays my cellphone bill,” she said. Vloggers either apply or are invited by YouTube to display ads based on demonstrated viewership or outstanding content.

Selling merchandise on a vlog, blog or personal Web site can bring in even more cash. Darren Kitchen, 28, of San Francisco said he makes $5,000 a month selling stickers, T-shirts, baseball caps and computer hacking tools on his Web site, Hak5.org, which offers a weekly video show about computer hacking.

“It’s crazy how many people want the stickers,” said Mr. Kitchen, who started Hak5 in 2005 and says he has 250,000 monthly viewers.

Book deals are the ultimate goal for many bloggers who are aspiring writers. Molly Wizenberg, 32, of Seattle, started her blog, Orangette, in 2004 as a way to hone her writing skills after dropping out of a Ph.D. program in anthropology.

Her musings about food and life attracted 350,000 visitors a month and the attention of Simon Schuster, which led to the publication last year of her book, “A Homemade Life: Stories and Recipes From My Kitchen Table.” Last month she signed a contract to write another book. “It’s beyond what I ever imagined,” Ms. Wizenberg said.

Some people simply ask their fans and followers to make donations to support their creative efforts. Kelly DeLay of Frisco, Tex., said he gets $200 to $400 a month from visitors to his Web site, The Clouds 365 Project, where he posts a daily photograph of cloud formations. “People can be very generous,” said Mr. DeLay, who began taking pictures of clouds full-time after he was laid off from his job as an interactive media director last year.

Charging for content is also an option. Collis Ta’eed, 31, of Melbourne, Australia, founded FreelanceSwitch.com, which gives practical advice to freelancers, and Tuts+, which offers technology-related tutorials. He said he brought in $150,000 a month from his sites, most of it from premium content — primarily tutorials and e-books.

“People will pay for content if you offer them something of value that is authentic and is generally useful,” said Mr. Ta’eed, who said his two blogs together have 6.4 million visitors a month. One example of useful content is FreelanceSwitch’s job board, which brings in $7,000 a month, he said. Job posters pay nothing; job seekers pay $9 a month.

And sometimes people will pay to attend events organized by bloggers they admire.   Steve Pavlina of Las Vegas said he made $40,000 from weekend workshops that were an outgrowth of his blog, StevePavlina.com, which focuses on issues related to personal development. He started the blog in 2004 and says it has 2.5 million visitors a month. Besides workshops, he said he made about $100,000 a month in commissions from sales of products like speed-reading courses and high-speed blenders that he recommends on his blog.

“I tell people if they want to start a blog just to make money, they should quit right now,” Mr. Pavlina said. “You have to love it and be passionate about your topic.”

Article source: http://feeds.nytimes.com/click.phdo?i=d0ab2da53e63ab10d5c3c0096080dd34

My Blog Is Also Paying My Bills

While most of these self-publishers don’t attract the attention of anyone other than indulgent family and friends, there are those who find wider recognition and some income. What the successful have in common is a passion for their subject and a near-compulsion to share what they know. Advertising, merchandising, offline events, book deals, donations and sometimes sheer luck also play a part.

“My advice is to choose a topic you’ll never get tired of,” said Stephanie Nelson, 47, of Atlanta, a homemaker who founded CouponMom.com in 2001 to share tips on saving money by using coupons. “The first three years I made no money at all, so I had to love what I was doing to keep going.”

Ms. Nelson said her Web site now has more than 3.8 million visitors a month, and the income it generates supports her family of four — allowing her husband to retire early from his corporate job five years ago. “I’m still not tired of it,” Ms. Nelson said.

Half of the site’s revenue comes from Google’s AdSense service, and the other half is from companies like Groupon and LivingSocial that buy ads directly from her. AdSense generates text ads based on the words that appear on Web pages. For example, if a blog post is about dogs, ads for dog food or dog grooming might appear beside it.

Many of the Google ads generate income only if people click on them — usually yielding a fraction of a cent per click. It’s also possible to get paid every time a Google ad appears on a page. Rates are determined in part by advertisers bidding in an online auction.

Other companies like BuySellAds.com and BlogAds allow self-publishers to determine what they want to charge for placing an ad on their sites. They then match sites with eager advertisers for a percentage of ad sales — 14 to 30 percent is typical.

Federated Media, which is a sort of Web talent management company, is more selective, negotiating rates on behalf of independent content creators it agrees to represent. In general, online ad rates vary widely, from $54,000 a day for an ad on a popular blog like PerezHilton.com to $10 a month for an ad on the cartoon blog The Soxaholix. (The New York Times Company is an investor in Federated Media.)

Clayton Dunn, 32, and Zach Patton, 31, the bloggers behind The Bitten Word, make around $350 a month from pay-per-click Google ads, and in commissions from Amazon.com when readers follow links to cooking gadgets, books and magazine subscriptions they recommend. Mr. Dunn and Mr. Patton, who live in Washington and blog about recipes they have tried from popular magazines, started the site in 2008 and now have about 150,000 visitors a month.

“It more than pays for the groceries,” said Mr. Dunn, who added that they are further compensated by readers who may give them delicacies like fresh avocados and Hawaiian ginger syrup.

For those who want to generate more income through advertising, Jonathan Accarrino of Hoboken, N.J., founder of the technology news and how-to blog MethodShop.com, advises having contextual ads, which are highlighted words in posts that provide a link to the vendor of a relevant product or service. A commission is paid on resulting sales.

Adding video to a post is another strategy that Mr. Accarrino said contributes to his blog’s six-figure yearly income: “I’ll record video walk-throughs of my tutorials and upload them to Blip.tv,” a video sharing service similar to YouTube. And like YouTube, Blip.tv gives users the option to run ads with their videos. These generate $1 to $10 for every thousand views, depending on the advertiser.

Indeed, many video bloggers, or vloggers, make money this way. Sheila Ada-Renea Hollins-Jackson, a 22-year-old makeup artist in Farmington, Mich., makes up to $200 a month from the 63 videos about beauty treatments she has posted on YouTube since 2008. “It pays my cellphone bill,” she said. Vloggers either apply or are invited by YouTube to display ads based on demonstrated viewership or outstanding content.

Selling merchandise on a vlog, blog or personal Web site can bring in even more cash. Darren Kitchen, 28, of San Francisco said he makes $5,000 a month selling stickers, T-shirts, baseball caps and computer hacking tools on his Web site, Hak5.org, which offers a weekly video show about computer hacking.

“It’s crazy how many people want the stickers,” said Mr. Kitchen, who started Hak5 in 2005 and says he has 250,000 monthly viewers.

Book deals are the ultimate goal for many bloggers who are aspiring writers. Molly Wizenberg, 32, of Seattle, started her blog, Orangette, in 2004 as a way to hone her writing skills after dropping out of a Ph.D. program in anthropology.

Her musings about food and life attracted 350,000 visitors a month and the attention of Simon Schuster, which led to the publication last year of her book, “A Homemade Life: Stories and Recipes From My Kitchen Table.” Last month she signed a contract to write another book. “It’s beyond what I ever imagined,” Ms. Wizenberg said.

Some people simply ask their fans and followers to make donations to support their creative efforts. Kelly DeLay of Frisco, Tex., said he gets $200 to $400 a month from visitors to his Web site, The Clouds 365 Project, where he posts a daily photograph of cloud formations. “People can be very generous,” said Mr. DeLay, who began taking pictures of clouds after he was laid off from his job as an interactive media director in 2009.

Charging for content is also an option. Collis Ta’eed, 31, of Melbourne, Australia, founded FreelanceSwitch.com, which gives practical advice to freelancers, and Tuts+, which offers technology-related tutorials. He said he brought in $150,000 a month from his sites, most of it from premium content — primarily tutorials and e-books.

“People will pay for content if you offer them something of value that is authentic and is generally useful,” said Mr. Ta’eed, who said his two blogs together have 6.4 million visitors a month. One example of useful content is FreelanceSwitch’s job board, which brings in $7,000 a month, he said. Job posters pay nothing; job seekers pay $9 a month.

And sometimes people will pay to attend events organized by bloggers they admire.   Steve Pavlina of Las Vegas said he made $40,000 from weekend workshops that were an outgrowth of his blog, StevePavlina.com, which focuses on issues related to personal development. He started the blog in 2004 and says it has 2.5 million visitors a month. Besides workshops, he said he made about $100,000 a month in commissions from sales of products like speed-reading courses and high-speed blenders that he recommends on his blog.

“I tell people if they want to start a blog just to make money, they should quit right now,” Mr. Pavlina said. “You have to love it and be passionate about your topic.”

Article source: http://feeds.nytimes.com/click.phdo?i=d0ab2da53e63ab10d5c3c0096080dd34