May 4, 2024

New Der Spiegel Editor Will Also Oversee Web Business

SERRAVAL, FRANCE — The German news magazine Der Spiegel on Monday appointed a new editor, naming Wolfgang Büchner, the top editor at the wire service Deutsche Presse-Agentur, to a position that will for the first time include leadership of its Web site.

Like many news organizations, Der Spiegel has run its print and digital operations separately, but the company is now aiming to integrate the two.

“He has all the right credentials to lead the editorial teams of the news magazine Der Spiegel and the news Web site Spiegel Online and thereby to ensure the successful journalistic future of the Spiegel media brand,” Ove Saffe, chief executive of Spiegal Verlag, the publishing house that owns the magazine, said in a statement.

German journalists described Mr. Büchner as a detail-oriented and hands-on manager, rather than a visionary leader. He also has a reputation as something of a diplomat — a skill that could come in handy in integrating the print and online operations of Der Spiegel.

“He’s probably the right man for the job,” wrote Stefan Winterbauer, a media commentator, on Meedia, a blog. “He knows what makes the online types tick; they see him as one of their own. At the same time, he saw at D.P.A. how you can shake up an old structure without alienating all the old-timers.”

Three weeks ago, Der Spiegel dismissed the two editors who separately oversaw the magazine and the Web site, citing “differences over strategic direction.” Insiders said the two had been unable to cooperate on a plan to unite the print and digital operations.

The editor of Der Spiegel is one of the most prominent and coveted journalism jobs in Germany, given the reputation of the magazine for setting the news agenda. But Mr. Büchner will face considerable challenges.

Not only does he have to integrate two staffs that have, until now, operated with considerable autonomy, but he will also have to confront a decline in circulation. Sales of Der Spiegel fell to 883,000 in the first quarter from more than one million in 2009.

Like other news organizations, Der Spiegel is wrestling with the problem of how to generate more revenue from its Web site to compensate for the shrinking print business. One reason for the departure of the editor of Spiegel Online, Mathias Müller von Blumencron, was his opposition to charging for content on the site, insiders say.

Mr. Büchner’s résumé includes a previous stint at Spiegel Online, as well as posts at the now defunct Financial Times Deutschland and at The Associated Press and Reuters. He had served as the top editor of Deutsche Presse-Agentur since 2010.

Article source: http://www.nytimes.com/2013/04/30/business/media/30iht-spiegel30.html?partner=rss&emc=rss

High & Low Finance: A Clash of Auditors in H.P. Deal and Loss

But the eternal question asked whenever a fraud surfaces — “Where were the auditors?” — does have an answer in this case.

They were everywhere.

They were consulting. They were advising, according to one account, on strategies for “optimizing” revenue. They were investigating whether books were cooked, and they were signing off on audits approving the books that are now alleged to have been cooked. They were offering advice on executive pay. There are four major accounting firms, and each has some involvement.

Herewith a brief summary of the Autonomy dispute:

Hewlett-Packard, a computer maker that in recent years has gone from one stumble to another, bought Autonomy last year. The British company’s accounting had long been the subject of harsh criticism from some short-sellers, but H.P. evidently did not care. The $11 billion deal closed in October 2011.

Last week, H.P. said Autonomy had been cooking its books in a variety of ways. Mike Lynch, who founded Autonomy and was fired by H.P. this year, says the company’s books were fine. If the company has lost value, he says, it is because of H.P.’s mismanagement.

Autonomy was audited by the British arm of Deloitte. H.P., which is audited by Ernst Young, hired KPMG to perform due diligence in connection with the acquisition — due diligence that presumably found no big problems with the books.

That covered three of the four big firms, so it should be no surprise that the final one, PricewaterhouseCoopers, was brought in to conduct a forensic investigation after an unnamed whistle-blower told H.P. that the books were not kosher. H.P. says the PWC investigation found “serious accounting improprieties, misrepresentation and disclosure failures.”

That would seem to make the Big Four tally two for Autonomy and two for H.P., or at least it would when Ernst approves H.P.’s annual report including the write-down.

But KPMG wants it known that it “was not engaged by H.P. to perform any audit work on this matter. The firm’s only role was to provide a limited set of non-audit-related services.” KPMG won’t say what those services were, but states, “We can say with confidence that we acted responsibly and with integrity.’

Deloitte did much more for Autonomy than audit its books, perhaps taking advantage of British rules, which are more relaxed about potential conflicts of interest than are American regulations enacted a decade ago in the Sarbanes-Oxley law. In 2010, states the company’s annual report, 44 percent of the money paid to Deloitte by Autonomy was for nonaudit services. Some of the money went for “advice in relation to remuneration,” which presumably means consultations on how much executives should be paid.

The consulting arms of the Big Four also have relationships that can be complicated. At an auditing conference this week at New York University, Francine McKenna of Forbes.com noted that Deloitte was officially a platinum-level “strategic alliance technology implementation partner” of H.P. and said she had learned of “at least two large client engagements where Autonomy and Deloitte Consulting worked together before the acquisition.” A Deloitte spokeswoman did not comment on that report.

To an outsider, making sense of this brouhaha is not easy. In a normal accounting scandal, if there is such a thing, the company restates its earnings and details how revenue was inflated or costs hidden. That has not happened here, and it may never happen. There is not even an accusation of how much Autonomy inflated its profits, but if there were, it would be a very small fraction of the $8.8 billion write-off that H.P. took. Autonomy never reported earning $1 billion in a year.

That $8.8 billion represents a write-off of much of the good will that H.P. booked when it made the deal, based on the conclusion that Autonomy was not worth nearly as much as it had paid. It says more than $5 billion of that relates to the accounting irregularities, with the rest reflecting H.P.’s low stock price and “headwinds against anticipated synergies and marketplace performance,” whatever that might mean.

Some of the accounting accusations relate to how Autonomy booked expenses. The H.P. version is that the British company made sales of hardware — personal computers it bought and resold — look like sales of valuable software. It hid some costs as marketing expenses when they should have been reported as costs of goods sold.

All that, if true, would inflate operating profit margins and growth rates for the most important part of the business. But it would not change net earnings.

Floyd Norris comments on finance and the economy at nytimes.com/economix.

Article source: http://www.nytimes.com/2012/11/30/business/auditors-clash-in-hp-deal-for-autonomy.html?partner=rss&emc=rss