That night, her husband asked her, “Do you think a man would have ever answered that question that way?”
“What it taught me was you have to be very confident, even though you’re so self-critical inside about what it is you may or may not know,” she said at Fortune’s Most Powerful Women Summit this month. “And that, to me, leads to taking risks.”
Her 30-year ascent through the ranks at I.B.M. happened during an era in which women entered corporate America in droves — with some of them, including Ms. Rometty, climbing their way to the top.
“The age group of women becoming C.E.O.’s started their careers in the early ’80s, when the huge tsunami of women were really building professional lives,” said Ilene H. Lang, chief executive of Catalyst, a research firm on women and business. Yet the fact that Ms. Rometty’s gender remains newsworthy also exposes the lengths that businesses still need to go to before women who invest their careers in companies have a shot at the corner office, or even equal representation.
“So we should be seeing more of this,” Ms. Lang said.
Ms. Rometty’s promotion also reveals something about I.B.M. and how it has developed a corporate culture that values diversity. The notable companies with women chief executives — like I.B.M., Hewlett-Packard, PepsiCo, Kraft Foods, DuPont and Xerox — are also some of the country’s oldest. Surprisingly, newer companies lag, said Jeffrey A. Sonnenfeld, founder of the Chief Executive Leadership Institute at the Yale School of Management.
“The really longstanding, traditional companies are the ones who’ve been able to unblock the once-clogged pipelines that used to atrophy the meritocracy because of bias,” he said. “These are traditional major pillars of the U.S. economy, as opposed to upstarts or professional services or finance firms with a highly fluid work force.”
The promotion of Ms. Rometty is all the more significant because she spent her career at I.B.M., in technical, strategy and sales roles, said Rosabeth Moss Kanter, a professor at Harvard Business School who studies women in business.
When she began studying these issues three decades ago, senior women were in “the three Ps,” she said — personnel, purchasing and public relations. Even recently, Anne M. Mulcahy, former chief executive of Xerox, had been vice president of human resources.
Ms. Rometty started at I.B.M. as a systems engineer in 1981 with a degree in computer science and electrical engineering from Northwestern University and is currently senior vice president for sales, marketing and strategy.
“The way she’s become C.E.O. is emblematic of a change that means women can have access to every opportunity, coming up the standard route instead of being hired from unusual places,” Ms. Kanter said.
A Catalyst research report this month found that women who build their careers inside a single company are more successful because they can prove themselves and develop sponsors to give them critical assignments.
“Earning this within the company, with your colleagues, is a little different from parachuting in Carly Fiorina or Meg Whitman from outside, where maybe they only look good because no one knows them,” Ms. Kanter said, referring to a former chief executive at Hewlett-Packard and its current chief executive.
It also gives Ms. Rometty added legitimacy, Mr. Sonnenfeld said. “There’s no cynic who can say there’s some demographic window-dressing here.”
Her career trajectory mirrors the successes of modern-day I.B.M.. An early producer of personal computers, I.B.M. has since sold off much of its hardware business to focus on higher-value software and services. Ms. Rometty’s career has been largely on the fast-growing services side, selling I.B.M. expertise to insurance and finance companies and overseeing the $3.5 billion acquisition of PricewaterhouseCoopers Consulting in 2002.
But for most companies, Mr. Sonnenfeld said, particularly finance, consulting and law firms, the biggest barrier for women remains the leaky pipeline — companies lose women before they ever near the top.
I.B.M., however, has a reputation for promoting diversity, said analysts who study the field.
I.B.M., 100 years old, hired its first professional women, 25 college seniors working in systems service, in 1935. In 1943, it named its first woman vice president. It instituted a three-month family leave policy in 1956, 37 years before the federal government made it law. And it runs the I.B.M. Women Inventors Community for filing patents.
“They see their ability to compete in today’s marketplace, to approach new markets and to make money as being tied to diversity,” said Caroline Simard, vice president of research at the Anita Borg Institute for Women and Technology, which this year named I.B.M. the top company for technical women. “It really is a business imperative and not just a responsibility of H.R.”
Analysts said that perhaps the most important strategy at I.B.M., which also had early inclusion programs for minorities, disabled and gay employees, is its formal mentorship program. “I really never felt there was a constraint about being a woman,” Ms. Rometty said at the Fortune conference. “I was always surrounded by people that wanted to mentor you.”
Ms. Kanter at Harvard said that Samuel J. Palmisano, whom Ms. Rometty will replace as chief executive, should be named “mentor of the century.”
Still, women are not equally represented at I.B.M., accounting for 28 percent of the work force and just 21 percent of executives. I.B.M. does not break out engineers by gender, but tech companies have traditionally lagged in recruiting women.
Girls are discouraged from pursuing technical education and companies have trouble retaining technical women because they are often isolated from influential social networks inside companies, Ms. Simard said. “Research shows that the majority of people have an implicit bias that associates science and technology with gender, so from a very young age, girls are not encouraged to pursue these careers,” she said.
“Women like Ginni Rometty are a powerful antidote against the stereotype.”
Quentin Hardy contributed reporting.
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