July 15, 2024

News From the Advertising Industry

¶The Sara Lee Corporation, Downers Grove, Ill., named the Seattle office of Publicis Worldwide, part of the Publicis Groupe, as the creative agency for Ball Park frankfurters. The assignment had been handled by TBWA/Chiat/Day, part of the TBWA Worldwide unit of the Omnicom Group, which continues to create campaigns for Sara Lee brands like Jimmy Dean and Hillshire Farms. Spending last year for Ball Park was estimated at $13.1 million. Sara Lee has recently expanded the Ball Park brand with new varieties like Angus and Deli Style.


¶John F. Sturm said he would retire in September after 16 years as president and chief executive at the Newspaper Association of America, Arlington, Va. A successor is expected to be announced soon.

¶Mark Avnet joined 360i, New York, as dean of 360iU, the agency’s new education center. He had most recently been professor and chairman of the creative technology track at the V.C.U. Brandcenter in the School of Mass Communications at Virginia Commonwealth University.


¶Facebook will pass Yahoo this year in market share in the United States in online display advertising revenue, according to a forecast by eMarketer, New York. Facebook, now second behind Yahoo, will pass Yahoo with 17.7 percent of the market in 2011, compared with 12.2 percent in 2010. Market share for Yahoo this year will total 13.1 percent, the forecast said, compared with 14.4 percent last year. Google, which was in third place last year, will continue in third place this year, according to eMarketer.

¶MDC Partners, Toronto, is again sponsoring an advertising contest with a $1 million prize. The agency announced last week what it is calling the Million-Dollar Technology Challenge, to find the next application of technology that will increase the effectiveness of the advertising, marketing and brand-building businesses. The agency announced in June 2010 a contest called the Million-Dollar Challenge, and awarded a $1 million prize in February to Kip Voytek, a specialist in interactive advertising, who proposed forming a national institute focused on education in digital arts and sciences. ¶Total spending in the United States for mobile advertising will grow to $4 billion in 2015, from $790 million in 2010, according to a forecast by BIA/Kelsey, Chantilly, Va.

¶David Ogilvy, who was born on June 23, 1911, was honored last week by Ogilvy Mather Worldwide, part of WPP. The commemorations included a section of the agency’s Web site, at ogilvy.com/do100; a hashtag on Twitter, and a red carpet unfurled the length of the Croissette in Cannes, France, where the international advertising festival was being held. The agency also reprinted and distributed a 32-page sales training manual for Aga cookers that was written by Mr. Ogilvy in 1935. WPP acquired the agency in 1989. Mr. Ogilvy died in 1999, at age 88.

Article source: http://feeds.nytimes.com/click.phdo?i=22ee986acaa460d31822dcb01d9ea2f9

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