July 15, 2024

Media Decoder: Randy Falco Named Chief of Univision

Randy Falco, the chief operating officer of Univision Communications, was promoted on Wednesday to be the president and chief executive of the fast-growing Spanish language media company.

Mr. Falco was the unanimous choice of the Univision board of directors, according to its executive chairman, Haim Saban. The company had been conducting a search for a new chief executive since March, when Joe Uva exited.

Mr. Falco, a veteran of NBC and a former chief executive of AOL, joined Univision earlier this year. As the chief operating officer, he was in charge of “all revenue functions,” according to the company.

“Randy has over 30 years of relevant industry experience and has demonstrated his highly skilled leadership and strategic vision at Univision over the past six months,” Mr. Saban said in a statement. “We are confident in Randy’s ability to deliver on Univision’s goals and accelerate our growth as a leading multi-platform media company in America.”

In addition to the flagship Univision broadcast network, the company operates a suite of broadcast and cable channels and plans to start up three more. Cesar Conde remains the president of Univision Networks.

At recent events for advertisers, Univision has emphasized that demographic trends are on its side, as census figures have shown significant growth in the Hispanic population of the United States. At one such event last month, Mr. Falco said “there is a new American reality,” referring to Hispanics as the “fastest-growing consumer segment in our nation.”

“Univision’s close to 50-year relationship with Hispanics makes us one of the leading media brands in this country and the gateway to connect with this consumer,” he said.

Article source: http://feeds.nytimes.com/click.phdo?i=2b517ebc8c8acaaaa4fbe2e1f7a6b063

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