Media Decoder Blog: Pandora Posts a Loss but Continues to Expand

A year after going public, the popular Internet radio service Pandora is still expanding rapidly, with growth in audience size and revenue. But Pandora Media, the company behind it, continues to post a loss, as its revenue has not kept up with music royalties and other costs.

Pandora, which lets users create free music streams tailored to their tastes, had $101.3 million in revenue for the three months that ended July 31, a 51 percent increase from the same period last year. That was slightly better than the $100.9 million that analysts had expected, according to Thomson Reuters.

Its results helped Pandora’s shares rise 9 percent in after-hours trading on Wednesday. The stock had closed at $10.08, down 1 percent for the day. The stock is down 37 percent from its opening price in July 2011.

Pandora now has 54.9 million listeners each month. In the last three months they listened to 3.3 billion hours of music, up 86 percent from last year.

Revenue related to use of the service on mobile phones — which counts advertising as well as some revenue from paid subscriptions — was up 86 percent to $59.2 million. A majority of the listening to Pandora is done on mobile phones, although the company has struggled to increase the amount of money it can make from mobile advertising.

“This quarter demonstrated that our mobile monetization strategies are working,” Joe Kennedy, the company’s chairman and chief executive, said in a statement.

But Pandora had a net loss of $5.4 million, or 3 cents a share, for the quarter, its sixth quarterly loss in two years. For the same period last year, the company lost $3.2 million, or 4 cents a share.

Pandora’s largest expense is music royalties, which increase with each listener. For the quarter, it paid $60.5 million, or slightly less than 60 percent of its revenue, in royalties to record labels, artists and music publishers. Its current fee structure is based on a negotiated discount to a rate set by federal statute. And although the next round of royalty negotiations is not expected to begin until 2014, Pandora has already begun lobbying in Washington over its rates.

To offset rising royalty costs, Pandora has been building up local advertising sales teams around the country, and also pushing to be included in ad networks that would put its service into direct competition with terrestrial radio stations.

After withdrawing from many foreign countries several years ago because of music licensing problems, it is now taking its first steps to return to overseas markets, starting with Australia and New Zealand. A regulatory filing last month suggested that Pandora is paying lower royalty rates there than it does in the United States.

“Our dream,” Mr. Kennedy said in a conference call with investors, “is to one day have billions of people listening to Pandora around the world.”

Article source: http://mediadecoder.blogs.nytimes.com/2012/08/29/pandora-posts-a-loss-but-continues-to-expand/?partner=rss&emc=rss