CBS, which emphasizes the overall stability of its network, reinforced that point Tuesday, when it ordered renewals for four programs at once, ensuring that its entire daytime lineup will return intact for another season.
The shows included two games, “The Price Is Right” and “Let’s Make a Deal,” one daytime talk show, “The Talk,” and one soap opera, “The Bold and the Beautiful.” They will continue on CBS for the 2013-2014 season, along with CBS’s already renewed and most-watched soap, “The Young and the Restless.”
Overall, CBS has the most-watched lineup in daytime (as it does in prime time) with several shows going back more than a generation. Both “The Price Is Right” and “Young and Restless” have been on CBS for 40 years. “The Bold and the Beautiful” will celebrate in 26th anniversary on March 23.
“Let’s Make a Deal,” a venerable television game show, began its latest incarnation on CBS four years ago. “The Talk” is the newcomer, now in its third season.
Despite the general decline of daytime audiences for network television, several of the CBS shows have increased either their total audiences or their number of viewers in the important daytime category of women between the ages of 25 and 54. “The Talk ” is up 11 percent in viewers from last year and “Bold and Beautiful” is up 6 percent.
Article source: http://mediadecoder.blogs.nytimes.com/2013/01/29/cbs-renews-four-daytime-shows/?partner=rss&emc=rss
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