August 15, 2020

Facebook Said to Consider Banning Political Ads

If a ban on political ads were to happen, it would be a reversal for Facebook and its chief executive, Mark Zuckerberg. The social network has long allowed politicians and political parties to run ads across its network virtually unchecked, even if those ads contained falsehoods or other misinformation.

Mr. Zuckerberg has repeatedly said he would not police politicians’ ads and stated that the company was not an arbiter of truth because he believes in free speech. He has also said that removing political ads from the network could harm smaller, down-ballot candidates who are less well-funded than nationally prominent politicians. Political advertising makes up a negligible amount of Facebook’s revenue, he has said, so any decision would not be based on financial considerations.

But that hands-off approach has led to an intense backlash against the social network. Lawmakers, civil rights groups and Facebook’s own employees have assailed it for letting hate speech and misinformation fester on its site. Last month, the Biden presidential campaign said it would begin urging its supporters to demand that Facebook strengthen its rules against misinformation. More recently, advertisers such as Unilever and Coca-Cola have paused their advertising on the platform in protest.

That was punctuated this week by the release of a two-year audit of Facebook’s policies. The audit, conducted by civil rights experts and lawyers who were handpicked by the company, concluded that Facebook had not done enough to protect people on the platform from discriminatory posts and ads. In particular, they said, Facebook had been too willing to let politicians run amok on the site.

“Elevating free expression is a good thing, but it should apply to everyone,” they wrote. “When it means that powerful politicians do not have to abide by the same rules that everyone else does, a hierarchy of speech is created that privileges certain voices over less powerful voices.”

Article source: https://www.nytimes.com/2020/07/10/technology/facebook-politcal-ads-ban.html

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