Some social media users echoed this view after the ad first appeared online in January.
“‘Order what you want, where you want’ and last night I tried and was told that you don’t deliver where I live,” Jacques Joubert, a resident of Andover in southwestern England, according to his Facebook profile, commented on Facebook in March.
“Reckon time for an ad change? False advertisement at its finest,” he said.
“I don’t get it,” Kate van Gelder commented on a shorter cut of the ad on YouTube.
“I don’t live on the moon or in the middle of the desert,” she said. “I live down the road from Eastbourne, but you don’t deliver here yet?”
Others were critical of the regulator’s decision to ban an ad that they saw as harmless.
“Misleading claims, like delivering a pizza to space? I thought you could get a pizza in space, no?” Kerr Millar wrote, commenting on a Facebook post by the Advertising Standards Authority announcing its decision.
“You seem proud of these statements, but you are bowing to the minority and setting a terrible example,” he added.
The ad, which has been pulled from television, will also be removed from YouTube.
Article source: https://www.nytimes.com/2019/09/12/world/europe/deliveroo-ad-ban-uk.html?emc=rss&partner=rss
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