July 5, 2022

Bad Bunny Has the Biggest Week of 2022 on the Chart, for Now

The streaming total for “Un Verano” — which accounted for about 95 percent of its consumption in the United States — was certainly big, but it was less than half that of Drake’s “Certified Lover Boy,” which opened with 744 million last September. As a digital album, “Un Verano” sold only 12,000 copies.

Not so long ago, a common chart tactic was to bundle copies of albums, as downloads or CDs, with sales of concert tickets or merchandise. But after an industry uproar that such deals were distorting the picture of fan demand and skewing the charts, Billboard changed its rules two years ago to prevent most such deals from affecting chart positions.

Even without the rule change, appetites for albums, purchased whole, have been declining for years. Adele’s latest, “30,” opened last year with 839,000 “equivalent sales units” — a measurement that incorporates both sales and streaming — of which 692,000 were for sales of complete albums; in 2015, her previous album, “25,” opened with 3.4 million. No new album has sold a million copies in a single week since Taylor Swift’s “Reputation” had 1.2 million in 2017.

Among other notable new releases on this week’s chart, the rapper Jack Harlow opens at No. 3 with “Come Home the Kids Miss You,” which had the equivalent of 113,000 sales, including 137 million streams, and Arcade Fire’s “We” arrives at No. 6.

Future’s “I Never Liked You,” last week’s chart-topper, falls to No. 2, while Morgan Wallen’s “Dangerous” is No. 4 and Olivia Rodrigo’s “Sour” is No. 5.

Article source: https://www.nytimes.com/2022/05/16/arts/music/bad-bunny-billboard-chart.html

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