April 23, 2024

Backdrop: Entrepreneurs on the Fringes of Yankees Inc.

The New York Yankees failed to make their usual splash in the off-season, as the biggest names in the free-agent market signed elsewhere. (Boston and Philadelphia, we’re talking about you.) But the stores, stands and bars around the new Yankee Stadium, now in its third season, can still rely on plenty of household names to lure fans. There’s Jeter, of course, and Rodriguez and Rivera. There are the long-gone greats as well — Ruth, Mantle, DiMaggio, to name a few — immortalized in the record books and at the stadium. The pinstripes for the current and former players are the same; only the numbers vary. But for Yankees fans, one number is in greater demand than all the rest: championship No. 28.

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Article source: http://feeds.nytimes.com/click.phdo?i=19f5202f9ec0bee56b4aa169a8e063f6

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