DETROIT

“HI, Bill, it’s Rick Wagoner. You know, I think it’s really time we put our companies together.”

Bill Ford wasn’t sure he’d heard right. Mr. Wagoner, the chairman and chief executive of General Motors, wanted to talk about a merger between Ford and G.M.?

He did. Mr. Wagoner and his operating chief, Fritz Henderson, would come by to talk.

Mr. Ford was stunned. He knew G.M. was desperate. But even now, in July 2008, he had no idea it was this desperate. And he couldn’t snub Rick Wagoner. Sure, Mr. Ford said. Come on over, and bring Fritz.

The idea had been the subject of theoretical debate for years. What if G.M. and Ford joined forces? Even in their shrunken state, they would have a combined 38 percent share of the United States market, and a huge international presence. All that purchasing power, manufacturing muscle and technical skill under one roof. Thousands of overlapping jobs could be eliminated. Painful as that might be, it could save billions. Chrysler? Forget it. Instead of a Big Three, there would be a Big One.

But could it even be done? G.M. and Ford had competed head-on for decades. This was not just a rivalry. This was opposite sides of town, you-stay-on-yours-and-I’ll-stay-on-mine. So, as a practical matter, a merger had never been seriously considered — until now.

Bill Ford didn’t like the sound of it. G.M. must be in serious trouble if its executives were coming to Ford for help or answers. The idea of a merger nauseated him. The U.A.W. would go nuts.

Mr. Ford spoke with his C.E.O., Alan R. Mulally, and they agreed that they had to talk to G.M., if only to find out what was going on. Mr. Wagoner’s approach was out of character. Maybe G.M. was in even worse shape than it was letting on.

The meeting that followed would profoundly affect the course of both automakers. Mr. Wagoner and Mr. Henderson arrived with Ray Young, G.M.’s chief financial officer. Don Leclair, Ford’s C.F.O., joined, too.

Mr. Wagoner began. G.M. and Ford should merge, he said. The synergies would be phenomenal. Savings would be huge. The possibilities were endless.

Bill Ford was shocked. G.M. was serious. Who, he asked, would run this new company? As bad as Ford’s stock price was, Ford still had a higher market value than G.M.

Mr. Wagoner noted that G.M. was bigger in terms of sales. So, by all rights, it should probably be in charge. But maybe they could share management, or discuss it later, he suggested.

Mr. Mulally mostly listened. He wanted to know more about G.M.’s true state. He surely didn’t want any part of any merger. As far as he was concerned, G.M. was a roaring five-alarm fire. Why, he asked, was it coming to Ford now?

Mr. Wagoner and Mr. Henderson explained that G.M. was running low on cash and was having trouble borrowing money. By merging with Ford, it could go back to Wall Street.

So that’s what this is about. G.M. is going broke, Bill Ford realized. Ford had $30 billion in the bank, and that’s what G.M. really wanted. It wasn’t about Ford at all. It was about saving G.M. Mr. Ford didn’t need to hear any more. “No thanks,” he said. “This would never work out. “

Mr. Henderson jumped in, reiterating how good a marriage could be. “Don and I did a lot of work on this earlier,” he said. “I know G.M. inside and out, and Don knows Ford inside and out. Between the two of us we could figure it out pretty quickly.”

Mr. Leclair kept his mouth shut. Mr. Ford was doing the talking.

“No,” Mr. Ford said. “No, thanks.”

Mr. Wagoner understood. This wasn’t happening. “Well if you don’t do it with us,” he said, “we’re going to look elsewhere.” With that, the G.M. execs left.

At first, Mr. Ford was angry. G.M. could be so arrogant. But the overture was disturbing. If G.M. went bankrupt, a big part of the automotive supply chain could collapse. That would hurt the entire industry, including Ford. Bill Ford respected G.M.’s power and mass as no one else at Ford could. After all, he is a great-grandson of Henry Ford.

“I grew up in this town, and G.M. was the giant,” he later recalled. “That was just the reality of life for me from childhood.”

Article source: http://feeds.nytimes.com/click.phdo?i=0accd74c0c4d889435a3e08bfca74d77