November 22, 2024

Amazon’s Founder to Buy The Washington Post

Donald E. Graham, chairman and chief executive of The Washington Post Company, and the third generation of the Graham family to lead the paper, told the staff about the sale late Monday afternoon. They had gathered together in the newspaper’s auditorium at the behest of the publisher, Katharine Weymouth, his niece.

“I, along with Katharine Weymouth and our board of directors, decided to sell only after years of familiar newspaper-industry challenges made us wonder if there might be another owner who would be better for the Post (after a transaction that would be in the best interest of our shareholders),” Mr. Graham said in a statement.

In the auditorium, he closed his remarks by saying that nobody in the room should be sad — except, he said, “for me.”

The announcement was greeted by what many staff members described as “shock,” a reaction shared in newsrooms across the country as one of the crown jewels of newspapers was surrendered by one of the industry’s royal families.

In Mr. Bezos, The Post will have a very different owner, a technologist whose fortunes have risen in the last dozen years even as those of The Post and most newspapers have struggled. Through Amazon, the retailing giant, he has helped revolutionize the way people around the world consume — first books, then expanding to all kinds of goods and more recently in online storage, electronic books and online video, including a recent spate of original programming.

In the meeting, Mr. Graham stressed that Mr. Bezos would purchase The Post in a personal capacity and not on behalf of Amazon the company. The $250 million deal includes all of the publishing businesses owned by The Washington Post Company, including the Express newspaper, The Gazette Newspapers, Southern Maryland Newspapers, Fairfax County Times, El Tiempo Latino and Greater Washington Publishing.

The Washington Post company plans to hold on to Slate magazine, The Root.com and Foreign Policy. According to the release, Mr. Bezos has asked Ms. Weymouth to remain at The Post along with Stephen P. Hills, president and general manager; Martin Baron, executive editor; and Fred Hiatt, editor of the editorial page.

Mr. Bezos, who did not attend the meeting at The Post on Monday, said in a statement that he had known Mr. Graham for the past decade and said about Mr. Graham that “I do not know a finer man.” Ms. Weymouth said that in negotiating this deal, Mr. Bezos made it clear he was not purely focused on profits.

The sale, at a price that would have been unthinkably low even a few years ago, represents the end of eight decades of ownership by the Graham family of The Post since Eugene Meyer bought The Post at auction on June 1, 1933. His son-in-law Phillip L. Graham served as president of the paper from 1947 until his death in 1963. Then Graham’s widow, Katharine Graham, oversaw the paper through the publication of the Pentagon Papers alongside The New York Times and its coverage of Watergate, the political scandal that led to the resignation of Richard Nixon and also a starring role for the newspaper in the film, “All The President’s Men.”

The Post’s daily circulation peaked in 1993 with 832,332 average daily subscribers, according to the Alliance for Audited Media. But like most newspapers, it has suffered greatly from circulation and advertising declines. By March, the newspaper’s daily circulation had dropped to 474,767.

The company became pressed enough for cash that Ms. Weymouth announced in February that it was looking to sell its flagship headquarters. According to a regulatory filing associated with the sale, Mr. Bezos will pay rent to The Post Company on the space for up to three years.

Michael D. Shear, Sheryl Gay Stolberg and Sarah Wheaton contributed reporting.

This article has been revised to reflect the following correction:

Correction: August 5, 2013

An earlier version of this article misstated the middle initial of the founder of Amazon.com. He is Jeffrey P. Bezos, not Jeffrey K.

Article source: http://www.nytimes.com/2013/08/06/business/media/amazoncom-founder-to-buy-the-washington-post.html?partner=rss&emc=rss

A Spate of Rebranding for Spanish-Language Television

The new name for the network will be UniMás. The network will offer new content and a consumer marketing campaign aimed at a younger, male Latino demographic. The rebranding of TeleFutura is also the latest effort from Univision to connect all of its properties under the Univision brand. The moves will be announced at an industry event in New York City on Monday, and the revamped network will make its debut on Jan. 7.

“We have been focused on making TeleFutura the undisputed No. 2 Spanish-language network in the U.S. behind Univision,” César Conde, the president of Univision Networks, said in an interview. “This new brand positioning is going to really identify and connect UniMás with the main mother ship brand of Univision.”

The rebranding of TeleFutura is just one of many Spanish-language television changes this year.

Many of the efforts may appear to be geared toward consumers, but they are also an attempt by the networks to attract dollars from advertisers wanting to cater to the growing Hispanic marketplace.

“Media companies are being forced to change because audience behavior is changing pretty radically,” said Karl Heiselman, the chief executive at Wolff Olins, the advertising agency that worked with Univision on a redesigh of its tulip logo, unveiled in October. “The Hispanic market is not the old stereotype of the past at all. It’s incredibly young and tech savvy.”

The Univision parent company presented a refreshed three-dimensional version of the green, blue, red and purple tulip logo, along with a new tag line “The Hispanic Heartbeat of America.”

“There was a huge opportunity for Univision to tell a more relevant contemporary story, not only to their audience but to a new audience and to their advertisers,” said Jordan Crane, a creative director at Wolff Olins. “When it was first done, the world was more flat. Now we have so many different platforms that this identity has to live on.”

In November, Univision announced a new logo for its Galavisión unit to celebrate that network’s 33rd anniversary. The new logo included a line underneath clearly identifying Galavisión as “A Univision Network” and connecting it further to the parent company. The new logo was designed by PMcD Design and featured an orange “G” and the tagline in gray.

At Advertising Week this fall, Telemundo announced a major rebranding effort of its own, including a new fire-red “T” logo that replaced its 11-year old blue “T” logo. The network, owned by NBCUniversal, will start the campaign this month with marketing initiatives including commercials featuring network personalities. The ads will run on networks like AE, Bravo, CNBC, Lifetime and MTV. The network’s morning show, “Un Nuevo Dia,” will be live from Times Square on Dec. 10.

“It is the year of the brands in the Hispanic space,” said Jacqueline Hernández, the chief operating officer for Telemundo. “When you’re doing a brand refresh, your goal is to keep, maintain and attract.”

The new campaign, created by the DixonBaxi Creative Agency, features bold hues of yellow, purple, blue and red and centers on the Spanish word “te,” the informal pronoun for “you,” with phrases like “Te sorprende” and “Te informa” (It surprises you. It informs you).

But despite all of UniVision’s branding efforts, content is still king. And while Univision attracts a significant portion of domestic Spanish-language television viewers, TeleFutura will have some catching up to do if it expects to compete with Telemundo. According to data from Nielsen, from Sept. 24 through Nov. 25, Univision averaged 3.7 million viewers in prime time, Telemundo had 1.2 million viewers and TeleFutura had 710,000.

Univision hopes to counter that momentum by striking content partnerships that hit close to Telemundo’s turf, including a multiyear agreement with the Colombian production company Caracol Televisión, which at the end of this year will cease to offer Telemundo first right of refusal on content.

Univision will also benefit from a new agreement with RTI Colombia, which distributes content through the Univision partner Televisa. Telemundo owns a 40 percent share in RTI, but new shows including “Quien Eres Tú” (Who are you?), from RTI, and “Made in Cartagena,” from Caracol, will make their debut on UniMás. A third dramatic series, a boxing-themed show called “Cloroformo” from Televisa, is also part of the new production slate.

While the network is setting its sights on edgier, alternative content, many of the shows will still feature the essential ingredient in many Spanish-language series: romance.

Article source: http://www.nytimes.com/2012/12/03/business/media/a-spate-of-rebranding-for-spanish-language-television.html?partner=rss&emc=rss

Summer Movie Attendance Continues to Erode

From the first weekend in May to Labor Day, a period that typically accounts for 40 percent of the film industry’s annual ticket sales, domestic box-office revenue is projected to total $4.38 billion, an increase from last year of less than 1 percent, according to Hollywood.com, which compiles box-office data.

The bad news: higher ticket prices, especially for the 18 films released in 3-D (up from seven last summer), drove the increase. Attendance for the period is projected to total about 543 million, the lowest tally since the summer of 1997, when 540 million people turned up.

Hollywood has now experienced four consecutive summers of eroding attendance, a cause for alarm for both studios and the publicly traded theater chains. One or two soft years can be dismissed as an aberration; four signal real trouble.

But there was a silver lining. “Harry Potter and the Deathly Hallows — Part 2,” “Transformers: Dark of the Moon” and a spate of superhero films, including “Captain America: The First Avenger” and “Thor,” generated enough interest to reduce the box-office hole created by winter flops like “Mars Needs Moms.” After the first quarter, ticket sales were down a staggering 20 percent compared with the same period in 2010. Sales lag 4 percent for the year.

“In an economy that has been unfortunately pretty depressing, the marketplace expanded to accommodate big pictures stacked back to back to back,” said Dan Fellman, president for domestic distribution at Warner Brothers.

The studio, owned by Time Warner, released two of North America’s top three summer movies. Its final Harry Potter installment was No. 1 with about $375 million in ticket sales and “The Hangover Part II,” which took in over $254 million, was third. “Transformers: Dark of the Moon,” released by Paramount, a division of Viacom, was second with about $350 million in sales.

On a global basis, three movies took in more than $1 billion, the industry’s new threshold of smash success. Those films were “Deathly Hallows — Part 2,” “Dark of the Moon” and Walt Disney’s “Pirates of the Caribbean: On Stranger Tides.”

However, the old Hollywood power source — star wattage — continued to dim. Audiences still turned out for Johnny Depp in the Pirates series, but stars otherwise failed to draw crowds.

Julia Roberts and Tom Hanks flamed out “Larry Crowne.” Jim Carrey, who almost seems to be adopting a creepy public persona of late, flopped in “Mr. Popper’s Penguins.” Harrison Ford and Daniel Craig fell off their box-office horses in “Cowboys Aliens.” The careers of Kevin James (“Zookeeper”) and Ryan Reynolds (“Green Lantern”) also cooled off.

Three movie companies managed to breathe life into aging or moribund franchises or seed new ones — Hollywood’s equivalent of home runs. Marvel Studios, a division of Disney, already has sequels to “Thor” and “Captain America” in the works, while Sony’s movie studio has moved a follow-up to “The Smurfs,” which came out of nowhere to sell over $132 million in tickets in North America (and is closing in on $400 million worldwide).

Efforts by 20th Century Fox, owned by the News Corporation, to restart its “X-Men” and “Planet of the Apes” franchises were particularly impressive. Fox took creative risks with “X-Men: First Class” and “Rise of the Planet of the Apes,” and it was rewarded with hits that will spawn sequels.

“The lesson for us is that different and original is always hard and always a risk but has great upside,” said Tom Rothman, co-chairman of Fox Filmed Entertainment. “While both of those films had genetic material in common with their original franchises, both were very, very original pieces.” Notably, “First Class” and “Rise” received some of the summer’s best reviews.

Article source: http://feeds.nytimes.com/click.phdo?i=41681af9f57584ae0dbed67e0d9084ec

Almost Out of Tricks, Fed May Train Sights on Longer-Term Rates

Cheaper credit could give the economy a boost — and prompt more hiring — by encouraging more borrowing, so companies and consumers have more money to spend. But with interest rates already low, it isn’t certain how much this might help the economy, though proponents of more action by the Fed argue that this is better than not trying.

The central bank has already undertaken a spate of unprecedented measures to reinvigorate growth, including two large rounds of asset purchases. At its August meeting, many Fed policy makers expressed interest in engaging in further easing measures, but could not agree what to do.

This dismal job report may spur them to action.

“I just don’t think the Fed will sit idly as momentum fizzles in this recovery,” said Dana Saporta, a United States economist at Credit Suisse. “We fully expect some more action from the committee later this month.”

The Fed is running low on ammunition, though, and given political attacks on its accommodative measures thus far, its options are especially constrained.

As a result, economists predict that the Fed will change the composition of the assets on its balance sheet, instead of expanding its size as it has in the past. Right now the Federal Reserve holds about $1.7 trillion in United States Treasury securities, of a vast array. Some mature in a few days, and others in more than 10 years. Many economists are guessing that the central bank will start selling off the ones that mature soon, and buying up more Treasuries that mature later.

Buying more longer-term Treasuries increases the demand for longer-term issues. And as their prices rise, the interest rates on those securities fall, as do many other interest rates across the economy that are pegged to the Treasury rate.

In addition to stimulating the economy with cheaper credit, lower long-term interest rates could encourage investment in riskier assets, like stocks. After all, if 10-year Treasuries don’t offer much in the way of returns, investors will seek higher returns elsewhere. If investors do start buying up riskier assets, those asset prices rise. Consumers then see that their portfolios are worth more, causing them to feel richer and so more comfortable with spending. This is known as the wealth effect.

There are limits to how aggressive the Fed can be in swapping out short-term securities for longer-term ones. If it sells too many shorter term notes, then short-term interest rates will rise, and the Fed has already promised markets that it will keep short-term rates near zero for the next two years.

Plus, after two rounds of quantitative easing and a worldwide flight to safety, longer term interest rates are already at historical lows of about 2 percent. It is not clear that lowering them further would do much to encourage more investment in riskier assets, or to increase lending.

“The cost of borrowing is not the problem,” said Paul Ashworth, chief United States economist at Capital Economics. “The problem is that there are not creditworthy borrowers, and that businesses don’t want to invest because they’re concerned about the economic outlook.”

Additionally, if investors do start increasing their investments in assets with higher returns, they may pour more money into commodities like oil. And commodity prices are already higher today than they were a year ago; pushing energy and food prices further up could actually discourage consumers from spending.

Other options that Fed might consider include lowering the interest rate it pays banks on excess reserves to encourage them to lend more, but many economists doubt that this would have substantial effects on growth. A more aggressive option would be to raise its medium-term target for inflation.

If prices are expected to rise, banks, businesses and consumers will be more eager to spend their money before it loses value. That could have positive effects throughout the economy, since spending means more demand for goods and services, which means companies need to hire more employees, which means more spending, and so on.

Additionally, inflation would lower the value of many people’s debt burdens and so help with the painful process of deleveraging.

The problem, though, is that inflation has some major downsides, too — especially if coupled with sluggish growth, as seen during the “stagflation” of the 1970s. Not having a good sense of how much your next gallon of milk or gas will cost is stressful, particularly if your wages aren’t rising to match the higher prices. And some economists contend that raising inflation would only defer, not eliminate, the nation’s problems.

“People who say we should get the inflation rate up to 5 percent forget that there’s a second half of that policy: bringing it back down again,” said Allan H. Meltzer, an economics professor at Carnegie Mellon and a Fed historian. “Raising it, that’s the fun part. Lowering it, that’s the painful part. At some time in the future you’re going to have that pain. Why is it better later than now?”

Mr. Meltzer, like many other economists, argues that any further Fed actions will have little effect on the economy.

Even Ben S. Bernanke, the Federal Reserve chairman, stated in a speech last week that most of the tools that could be used to increase growth are “outside the province of the central bank.”

In other words, said Ms. Saporta, “the Fed is putting the ball back in Congress’s court.”

Article source: http://feeds.nytimes.com/click.phdo?i=f273782ed1933de8bcb063111b7289c4