November 15, 2024

Bucks Blog: Buying a Gift Card, and Checking It Twice

Although they may lack the drama of a brightly wrapped package, gift cards remain popular holiday presents for finicky or otherwise hard-to-buy-for recipients. The National Retail Federation deems them the “season’s hottest gift.”

But the cards are also popular targets of swindlers and thieves, who buy them with stolen credit card numbers and use them to buy merchandise, or resell them — sometimes in online auction forums. (The Federal Trade Commission suggests avoiding online card auction sites.)

“They’re one of the biggest targets of fraudsters,” because they can act as a conduit for turning stolen credit-card numbers into cash, said Avivah Litan, a security and fraud analyst with the technology research firm Gartner. “They’re harder to trace,” she said, because they’re not associated with a specific individual, as a credit card is.

Because this poses a loss risk to retailers, most knowledgeable, high-volume online gift-card sellers — Apple and Amazon, for instance — have highly sophisticated fraud detection systems to root out card fraud without having to bother customers unless absolutely necessary, she said.

But that is apparently not the case with all retailers. Just last week, a colleague reported the following experience after purchasing an online gift card from Bloomingdale’s.

He paid for the card online, via Bloomingdale’s Web site, expecting the gift to land in the recipient’s e-mail in-box on the designated day. But then he received phone messages from Bloomies asking him to call a special number, citing a potential problem with the purchase. When he called, he was asked for information to verify the purchase.

The customer-service representative, he said, told him that Bloomingdale’s verifies all online gift card purchases by phone, because they are among the first things a thief purchases with a stolen credit card.

I contacted Bloomingdale’s, first by e-mail and then by phone, to follow up. Could it possibly be true that the store verifies all online gift card purchases by phone? If so, why not just drop online sales of the cards and have customers order them by phone, since the sale is going to involve a call anyway?

A Bloomingdale’s public relations representative, Marissa Vitagliano, replied with an e-mail that did not really address the issue. “As with other types of cards, gift cards are not immune to exposure to fraud and theft,” she wrote. “The gift card owner should monitor the balance of the card regularly to ensure its value. If an owner would suspect a problem, he or she should immediately call the phone number on the card to report any concerns.”

She didn’t respond to further inquiries seeking details. So it’s unclear just what Bloomingdale’s formal policy is regarding verification of online sales of gift cards.

Have you ever been contacted by Bloomingdale’s or any other retailer after buying a gift card online?

Article source: http://bucks.blogs.nytimes.com/2012/12/19/buying-a-gift-card-and-checking-it-twice/?partner=rss&emc=rss

Retailers Push for Yet Lower Debit Fees

WASHINGTON — Retailers won a big victory last summer when the Federal Reserve cut by half the fees that banks and credit card companies were charging them to process debit card transactions.

For some retailers, however, that was not enough. This week, trade groups representing retailers, convenience stores and grocers filed a lawsuit against the Fed, asserting that the board’s debit fee rules — which allow an additional variable fee to cover fraud costs — violate the law passed by Congress as part of the Dodd-Frank financial regulation package. The lawsuit was filed in United States District Court in Washington.

The rule, which went into effect in October, was the subject of fierce lobbying by banks and retailers over what has grown to $20 billion in annual debit card transaction fees. Consumers do not pay the fees directly but merchants have complained that rising fees in recent years have forced them to raise prices.

In a sort of Solomonic decision, the Fed approved a cap of 21 to 24 cents a transaction, down from an average of 44 cents that had been being charged. But the new fee cap was roughly double the 12 cents initially proposed by the Fed before banks and credit card companies pushed to raise it.

Mallory Duncan, senior vice president and general counsel for the National Retail Federation, said in an interview that the main problem with the Fed’s new fee structure was that it allowed banks and card companies to add a variable charge of up to 5 basis points — or five one-hundredths of a percentage point — to each transaction in order to recover a portion of fraud losses.

“The law specifically said that they could recover fraud prevention costs,” but it does not allow for the recouping of actual losses, Mr. Duncan said.

Banks also can include in their fees the cost of updates to their processing equipment, he said. That benefits the overall operations of banks and card companies, but does not directly relate to specific debit card transactions, as the law requires, he said.

“The Fed did a very credible job of investigating what the incremental costs of debit card transactions were,” Mr. Duncan said. “But the Fed didn’t follow the law, so everyone’s fees are higher than they should be.”

A spokeswoman for the Federal Reserve said the board was aware of the lawsuit and “will be reviewing it,” but she declined further comment.

Mr. Duncan said the Fed’s rule had particularly harmed merchants that handle mostly small-ticket purchases — fast-food outlets, convenience stores and the like.

Before the new rules were created, those companies typically paid a fee of 11 to 12 cents on a $5 purchase, Mr. Duncan said. Now, banks have adopted the Fed’s fee structure as a minimum charge on all transactions, meaning that fees on small-ticket items have doubled.

Trish Wexler, a spokeswoman for the Electronic Payments Coalition, which represents card companies, banks and other issuers of debit cards, said the lawsuit by retailers was “a matter of greed.”

“Retailers won’t be truly happy until they pay zero to accept cards,” Ms. Wexler said. “They don’t want to pay anything for this system, which produces for them more revenues, more customers and more security.”

Mr. Duncan said the lawsuit was not motivated by greed. “The nature of our business is extremely competitive,” he said. “Our profit margins are probably the narrowest of any industry in America.”

After the new debit fee rules went into effect, some banks, Bank of America most prominent among them, said they would begin to charge customers a monthly fee of about $5 to use debit cards. After an uproar by consumers, the banks backed off the proposal.

Article source: http://feeds.nytimes.com/click.phdo?i=530d16ee1fb4c07a16f8c114888465b5