April 10, 2025

State of the Art: A Review of Cookoo, G-Shock and Other Smartwatches

In the beginning, they existed only in corporate headquarters. Then came the desktop PC — three feet away. Then the laptop — one foot. Then the smartphone — in our pockets. What’s next — computers on our wrists?

Exactly. As though by silent agreement, the gadget industry seems to have decided that 2013 will be the year of the smartwatch.

The central idea is sound. You already have an iPhone or Android phone. Wouldn’t it be neat if your watch could communicate with it wirelessly?

Imagine: the watch could beep or vibrate whenever you get an incoming call, text message or e-mail. No more, “Sorry I didn’t get your call; my phone was in my backpack.” No more fumbling for your phone when that would be inconvenient or unsafe — like while you’re skiing, skateboarding or driving.

These watches can also make your phone beep loudly when it’s lost in the house. That’s much quicker than using Find My iPhone, which involves logging into a Web site.

They can also serve as a digital “leash”: if you wander away, accidentally leaving your phone on some restaurant table, the watch buzzes to warn you.

I tested the Meta Watch ($180), Cookoo ($130), Casio G-Shock GB-6900 ($180), Martian ($300), and I’m Watch ($400, coming in July). More contenders, like a Kickstarter favorite, Pebble Watch, are on the way. (The Martian, Cookoo and Meta Watch also began life on Kickstarter, the Web site where inventors seek financing from the public.) Even Apple is said to be toying with an iWatch.

The designs are all over the map. Some have touch screens. Some look like regular analog watches; others are basically iPod Nanos with straps. Some require daily charging; others take watch batteries.

They do have some things in common. First, these early smartwatches are thick and chunky — a desirable quality in a stew, maybe, but not for the delicate of wrist.

Second, they communicate with your phone over Bluetooth. You have to “pair” the watch to your phone on the first day — and whenever you exit Airplane Mode. Most models require a companion phone app for this purpose.

Most of these watches use Bluetooth 4.0, which means your phone will lose only a small amount of battery charge each day — maybe 5 or 10 percent — but only recent models, like the iPhone 4S and 5, are compatible.

Finally, the instruction manuals are terrible or nonexistent; it’s as if, in their zeal to make these things work, the companies forgot all about explaining it to you.

Wrists ready? Here we go.

CASIO G-SHOCK GB-6900 ($180). This watch closely resembles Casio’s other G-Shocks: popular, masculine, rugged, waterproof digitals.

But this one can beep or vibrate when calls or e-mail come to your iPhone — though not, alas, text messages. There’s no Caller ID; a cramped scrolling display says only “Incoming call.” For e-mail, the sender’s address scrolls slowly. You can dismiss these alerts with a double-tap on the glass — that’s the only thing this watch’s “touch screen” does.

The watch can also set itself as you cross time zones by checking in with your phone.

These limited functions are solid and power-stingy; one watch battery lasts two years. The watch has four buttons — the usual user-hostile digital watch assortment, like Mode, Adjust and Split/Reset — but they get the job done.

COOKOO WATCH ($130). The round face and analog hands offer spartan good looks; only the watch’s alarming thickness (three-quarters of an inch) and four edge buttons let you know that it’s not a Swatch.

There’s no screen. Instead, icons dimly appear on the watch’s black background as notifications of incoming calls, calendar reminders or Facebook posts. (E-mail and text notifications are coming soon, says the company.) If you want to know what they are or who they’re from, you have to get out your phone.

E-mail: pogue@nytimes.com

Article source: http://www.nytimes.com/2013/02/28/technology/personaltech/a-review-of-cookoo-g-shock-and-other-smartwatches.html?partner=rss&emc=rss

Google Apps Moving Onto Microsoft’s Business Turf

Google’s software for businesses, Google Apps, consists of applications for document writing, collaboration, and text and video communications — all cloud-based, so that none of the software is on an office worker’s computer. Google has been promoting the idea for more than six years, and it seemed that it was going to appeal mostly to small businesses and tech start-ups.

But the notion is catching on with larger enterprises. In the last year Google has scored an impressive string of wins, including at the Swiss drug maker Hoffmann-La Roche, where over 80,000 employees use the package, and at the Interior Department, where 90,000 use it.

One big reason is price. Google charges $50 a year for each person using its product, a price that has not changed since it made its commercial debut, even though Google has added features. In 2012, for example, Google added the ability to work on a computer not connected to the Internet, as well as security and data management that comply with more stringent European standards. That made it much easier to sell the product to multinationals and companies in Europe.

Many companies that sell software over the cloud add features without raising prices, but also break from traditional industry practice by rarely offering discounts from the list price.

Microsoft’s Office suite of software, which does not include e-mail, is installed on a desktop PC or laptop. In 2013, the list price for businesses will be $400 per computer, but many companies pay half that after negotiating a volume deal.

At the same time, Microsoft has built its business on raising prices for extra features and services. The 2013 version of Office, for example, costs up to $50 more than its predecessor.

“Google is getting traction” on Microsoft, said Melissa Webster, an analyst with IDC. “Its ‘good enough’ product has become pretty good. It looks like 2013 is going to be the year for content and collaboration in the cloud.”

Microsoft has also jumped on the office-in-the-cloud trend. In June 2011, it released Office 365, and now offers its software in both a cloud version and a hybrid version that uses cloud computing and conventional servers. Office 365 starts at a list price of $72 a year, per person, and can cost as much as $240 a person annually, in versions that offer many more features and software development capabilities. Microsoft says it offers more than Google for the money, but the product has not won many converts from Google.

In a recent report, Gartner, the information technology research company, called Google “the only strong competitor” to Microsoft in cloud-based business productivity software, though it warned that “enterprise concerns may not be of paramount importance to the search giant.”

Google is tight-lipped about how many people use Google Apps, saying only that in June more than five million businesses were using it, up from four million in late 2011. Almost all these companies are tiny, but in early December Google announced that even companies with fewer than 10 employees, which used to get Google Apps free, would have to pay.

Google’s revenue from Apps, according to a former executive who asked not to be named in order to maintain good relations with Google, amounted to perhaps $1 billion of the $37.9 billion Google earned in 2011.

Shaw Industries, a carpet maker in Dalton, Ga., with about 30,000 employees, switched to Google Apps this year for communication tools like e-mail and videoconferencing. Jim Nielsen, the company’s manager of enterprise technology, calculated that using Google instead of similar Microsoft products would cost, over seven years, about one-thirteenth Microsoft’s price.

Shaw is a subsidiary of Berkshire Hathaway, run by Warren E. Buffett, but the close friendship of Mr. Buffett and Microsoft’s founder, Bill Gates, did not sway Mr. Nielsen. “When you add it up, the numbers are pretty compelling,” he said.

In addition to the lower price, Google has simplicity in pricing. Mr. Nielsen said he had to sort through 11 pricing models to figure out what he would pay Microsoft.

Article source: http://www.nytimes.com/2012/12/26/technology/google-apps-moving-onto-microsofts-business-turf.html?partner=rss&emc=rss