November 21, 2024

Political Economy: E.U. Has Unfinished Business in Fixing Finance

After seven years of crisis, much progress has been made in fixing the financial system. There was, for example, a landmark E.U. deal last week to make creditors rather than taxpayers foot the bill for busted banks. But there is a huge job still to do.

In the years running up to the crisis, the financial system ran amok on both sides of the Atlantic. Among the long litany of problems was a clutch of distorted incentives, which encouraged banks to take excessive risks by rewarding success but not punishing failure. Those heads-I-win-tails-you-lose incentives skewed the behavior of individuals, banks and the entire system.

A crackdown on bankers’ pay is starting to deal with individual risk-taking. Compensation can be recovered from those in finance whose bets ultimately turn sour. There are also plans, mainly in Europe, to pay a chunk of bankers’ compensation in “bail-in bonds” — which will get wiped out or turned into lowly valued shares if a bank fails. That should get bankers to pay more attention to risk.

Creditors are also being given an incentive to make sure their banks do not run excess risks. That is one reason why the E.U. deal reached last week, requiring creditor bail-ins, not government bailouts, is so important. Creditors will pay attention, too.

The work is not complete, though, because it is highly undesirable to bail in depositors, as was done in Cyprus this year. It is far better to require all banks to hold a minimum amount of capital that has been specifically earmarked for bail-in. That way, creditors will know what to expect up front.

At a systemwide level, the main one-way bet was caused by Alan Greenspan’s habit (while he ran the U.S. Federal Reserve) of riding to the rescue of markets when they tumbled but doing nothing to prick emerging bubbles. There is now general agreement that central banks need to lean against the credit cycle — not just by raising interest rates but also by requiring banks to hold more capital when credit is flowing too freely (something that is not, admittedly, a problem at present).

The old rules of the game did not just encourage one-way bets. They also incentivized banks, companies and, in some cases, individuals to take on too much debt. Here the main culprit is the widespread practice of allowing companies to deduct interest payments before calculating the profits that should be taxed. Unfortunately, hardly anybody is attempting to change that massive distortion.

Then there was a batch of problems connected with how banks were regulated: Lenders were required to hold too little capital as a cushion in case their loans went bad; they were allowed to finance themselves too much with hot money, which ran away at the first sign of trouble, leaving them high and dry; and they were allowed to be so mind-numbingly complex that nobody, not even their managers, could understand them.

Again, there has been some progress. Banks are being required to have fatter capital cushions, with the biggest ones having even fatter cushions because of the chaos they would cause if they failed. But the system for calculating how much capital is required is flawed.

Different types of loans are weighted according to riskiness, which is good. But banks have a lot of freedom to decide those risk weights themselves, which makes a mockery of the system.

Banks are also being weaned off hot money. For example, one feature of last week’s E.U. deal is a requirement for banks to pay into industrywide bailout funds. The amount they pay will depend on the riskiness of their funding structures.

Moves are even afoot to cut back on banks’ complexity. Here the most promising initiative is the requirement for banks to write “living wills” — documents that will determine how they can be packed off to the slaughterhouse if they get into trouble without creating havoc in the financial system.

Such living wills could start a healthy dialogue between banks and their regulators over how to go about restructuring so the lenders are less complex. The initial versions of the wills will not be fit for their purpose. But if regulators are tough enough to keep sending them back until they are workable, much good can be done.

The final problems are mainly, though not exclusively, related to the euro zone. Here, inadequate progress has been made to force zombie banks to face their problems, with the result that they are suffocating the economy. Meanwhile, the financial system is too dependent on banks rather than capital markets for channeling funds from savers to investment.

There is finally a glimmer of hope that the European Central Bank will force a proper cleanup of euro zone banks in advance of taking responsibility in mid-2014 for supervising them. It is virtually criminal that this was not done in 2009 when the United States did its cleanup — a failure that is partly responsible for the agonizingly long euro crisis. Still, better late than never.

Unfortunately, little has yet been done to build healthy European capital markets. Indeed, some ideas that have emerged from Brussels — such as a financial transaction tax and a plan to cap fund managers’ bonuses — seem more designed to throttle markets than to encourage them.

After seven years of crisis, it is extraordinary that the job of fixing finance is not complete. But policy makers must not stop until they finish the job.

Hugo Dixon is editor at large of Reuters News.

Article source: http://www.nytimes.com/2013/07/01/business/global/01iht-dixon01.html?partner=rss&emc=rss

Media Decoder Blog: Andrew Sullivan on New Media’s New Darwinism

On Wednesday, Andrew Sullivan, one of the pioneers of the blogging Web, decided to end his relationship with The Daily Beast, and by the way, with advertising as well. His decision made quite a splash, in part because others wonder whether he is pointing a way forward at a time when advertising rates on the Web would not seem to support a gumball habit, let alone professionally produced content.

His site, The Dish, employs five people and two full-time interns and he believes it can be supported by a meter model with payments of $20 a year from his fervent readers, an audience he built up over 12 years of mad, two-fingered typing. We headed down to the West Village to watch Mr. Sullivan eat some gluten-free risotto (don’t ask) and talk with him about Angry Birds, free riders, and his hopes and worries as a re-hatched indie blogger. (This interview has been edited and compressed.)

Decoder: So you and your partners all held hands and jumped off a cliff together?

Sullivan: Yes. I guess we just felt, “Why not?” and we also felt the logic of the last 12 years led inexorably to this.

Q: So before you came here, did you check the meter to see what kind of money people are sending you?

A: I think we could be headed toward $400,000 by the end of the week.

Q: You’re making money sitting here, right now.

A: We figured to make this work, employing seven people for a year, we needed probably a budget of around $900,000, so we have raised a pretty good chunk of that, which is amazing. Many of the people who subscribed actually gave us more money than we asked for.

Q: So what do you think they’re saying? “You’re funny and smart, so I want to send you lots of money?”

A: I hope they’re saying, “We want to be a part of this community and keep this community alive and we understand at some level we’d rather pay for that.”

Q: Do you think the economics of advertising on the Web are broken?

A: We had been through many different peaks and troughs of thought about this. I think advertising could provide us a nontrivial amount of money, but we felt that we’d rather have less money and have a very pure, simple concept.

Q: You’ve been analogized to Louis C.K., who went direct with his audience on his last comedy special, a Kickstarter campaign that enrolls interested parties for funding, and also The New York Times, which has a meter. So which is it?

A: I think basically we’re a blend of Louis C.K., Radiohead and The New York Times.

Q: Radiohead? They put out their record, “In Rainbows,” as a pay-what-you-want download, right? Do you have any keyboard skills that I should be aware of?

A: No.

Q: But you can type.

A: I never learned how to type properly. I grew up writing everything longhand.

Q: Well, you must have some significant digital skills.

A: Well, I’m good at Angry Birds. I’m in the top 5 percent globally. Me and half the youth population of South Korea are vying to get that final concrete block smashed.

Q: How are you doing on the new “Star Wars” version?

A: That’s been tough. My husband is better, but he has an engineer’s mind.

Q: That’s what you tell yourself anyway. The decision to go back out on your own feels a little bit back to the future to me. I can remember when I was working in Washington 12 years ago and this big time writer-editor — that would be you — turned into this crazy man blogger guy. I thought you had lost your mind and I wondered how you would make a living.

A: I did a couple of pledge drives and then I changed my mind on the Iraq War between the first and second pledge drive. All these fire-breathing right-wingers just stopped paying for me, so it collapsed.

Q: That’s what you get for changing your mind.

A: Becoming your own thing is really what I did 12 years ago and everybody around me was like – what’s a blog? – and I enjoyed that. I love having a direct relationship with my audience, but now they’re not going to be able to read the whole Dish unless they pay me some money.

Q: So the free and open Web is an illusion?

A: No. The answer is not paid or free, the answer is this messy, leaky mix, with some people paying who read it a lot and others not paying anything at all.

Q: So if I sign up, I’m paying for all the free riders?

A: Yes. We are just being honest about that. If people really wanted to, they could spend a lot of time getting around the wall, so it is not so firm a meter.

Q: A year from now will be a nervous moment when you start looking at renewals. Maybe some people just wanted to date you, but didn’t really want to marry you.

A: And that’s O.K. If we weren’t meant to be married, then that’s fine. I’m perfectly prepared for this not to work. Our basic principle is we’re simply journalism going directly to a reader with nobody — no newsstand, no proprietor, nothing — in between. That is an honest free-market journalism, with journalists offering their wares on the street.

Q: You make it sound so tawdry.

A: There’s nothing tawdry about offering your wares on the street. It’s how magazines and newspapers started. It is a model where the people decide and no one is in charge of the velvet rope deciding who gets to write or who gets the big writing contract or not. In some ways we’re breaking up cartels and creating a true kind of journalistic capitalism. Those sites that readers really want to stay in existence will have to earn that.

Q: Journalism has always survived on various subsidies: rich people, legal notices or advertising that might or might not produce the desired result.

A: Well, it’s about time journalism got over it and started earning a living like everybody else.

Q: I’m fine with Darwinism until …

A: You get eaten.

Q: True that. Now you’re trying to own a piece of the Web, but in reading your site over the years and seeing the amount of work that you post, the Web sort of owns you.

A: Of course it does, but you let go after a while. It’s not writing so much as being a kind of D.J. of everything that is out there. I wrote a very serious academic book called “Virtually Normal” and if you are lucky, you sell 20,000 copies. I reach a quarter of a million people a day on The Dish, so you ask yourself, ‘What’s being a writer about?’

And after a while, you realize that all these layers between the writer or the creator and his or her audience are also a fee on the creator. Why can’t we get rid of that?

Q: Umm, because you’re a writer and you probably don’t know how to count and don’t know anything about business.

A: Well, we don’t and that’s going to be a big problem. But we think that if we do it openly in front of our readership, if we screw up, they’ll help us.

Q: Has someone who is smart about the Web told you they are really excited about what you are doing?

A: Barry Diller. [He owns The Beast and had been paying for Mr. Sullivan and his team.] When I told him I wanted to go independent, he said, “Good for you, go for it.”

Q: That might have something to do with the fact that you won’t have your hand in his pocket anymore. Now you are your own patron.

A: In the end we have to be. There’s no sugar daddies anymore.

Article source: http://mediadecoder.blogs.nytimes.com/2013/01/04/andrew-sullivan-on-going-back-to-future-as-an-indie-blogger/?partner=rss&emc=rss

Media Decoder Blog: Andrew Sullivan on new media’s new Darwinism

On Wednesday, Andrew Sullivan, one of the pioneers of the blogging Web, decided to end his relationship with The Daily Beast, and by the way, with advertising as well. His decision made quite a splash, in part because others wonder whether he is pointing a way forward at a time when advertising rates on the Web would not seem to support a gumball habit, let alone professionally produced content.

His site, The Dish, employs five people and two full-time interns and he believes it can be supported by a meter model with payments of $20 a year from his fervent readers, an audience he built up over 12 years of mad, two-fingered typing. We headed down to the West Village to watch Mr. Sullivan eat some gluten-free risotto (don’t ask) and talk with him about Angry Birds, free riders, and his hopes and worries as a re-hatched indie blogger. (This interview has been edited and compressed.)

Decoder: So you and your partners all held hands and jumped off a cliff together?

Sullivan: Yes. I guess we just felt, “Why not?” and we also felt the logic of the last 12 years led inexorably to this.

Q: So before you came here, did you check the meter to see what kind of money people are sending you?

A: I think we could be headed toward $400,000 by the end of the week.

Q: You’re making money sitting here, right now.

A: We figured to make this work, employing seven people for a year, we needed probably a budget of around $900,000, so we have raised a pretty good chunk of that, which is amazing. Many of the people who subscribed actually gave us more money than we asked for.

Q: So what do you think they’re saying? “You’re funny and smart, so I want to send you lots of money?”

A: I hope they’re saying, “We want to be a part of this community and keep this community alive and we understand at some level we’d rather pay for that.”

Q: Do you think the economics of advertising on the Web are broken?

A: We had been through many different peaks and troughs of thought about this. I think advertising could provide us a nontrivial amount of money, but we felt that we’d rather have less money and have a very pure, simple concept.

Q: You’ve been analogized to Louis C.K., who went direct with his audience on his last comedy special, a Kickstarter campaign that enrolls interested parties for funding, and also The New York Times, which has a meter. So which is it?

A: I think basically we’re a blend of Louis C.K., Radiohead and The New York Times.

Q: Radiohead? They put out their record, “In Rainbows,” as a pay-what-you-want download, right? Do you have any keyboard skills that I should be aware of?

A: No.

Q: But you can type.

A: I never learned how to type properly. I grew up writing everything longhand.

Q: Well, you must have some significant digital skills.

A: Well, I’m good at Angry Birds. I’m in the top 5 percent globally. Me and half the youth population of South Korea are vying to get that final concrete block smashed.

Q: How are you doing on the new “Star Wars” version?

A: That’s been tough. My husband is better, but he has an engineer’s mind.

Q: That’s what you tell yourself anyway. The decision to go back out on your own feels a little bit back to the future to me. I can remember when I was working in Washington 12 years ago and this big time writer-editor — that would be you — turned into this crazy man blogger guy. I thought you had lost your mind and I wondered how you would make a living.

A: I did a couple of pledge drives and then I changed my mind on the Iraq War between the first and second pledge drive. All these fire-breathing right-wingers just stopped paying for me, so it collapsed.

Q: That’s what you get for changing your mind.

A: Becoming your own thing is really what I did 12 years ago and everybody around me was like – what’s a blog? – and I enjoyed that. I love having a direct relationship with my audience, but now they’re not going to be able to read the whole Dish unless they pay me some money.

Q: So the free and open Web is an illusion?

A: No. The answer is not paid or free, the answer is this messy, leaky mix, with some people paying who read it a lot and others not paying anything at all.

Q: So if I sign up, I’m paying for all the free riders?

A: Yes. We are just being honest about that. If people really wanted to, they could spend a lot of time getting around the wall, so it is not so firm a meter.

Q: A year from now will be a nervous moment when you start looking at renewals. Maybe some people just wanted to date you, but didn’t really want to marry you.

A: And that’s O.K. If we weren’t meant to be married, then that’s fine. I’m perfectly prepared for this not to work. Our basic principle is we’re simply journalism going directly to a reader with nobody — no newsstand, no proprietor, nothing — in between. That is an honest free-market journalism, with journalists offering their wares on the street.

Q: You make it sound so tawdry.

A: There’s nothing tawdry about offering your wares on the street. It’s how magazines and newspapers started. It is a model where the people decide and no one is in charge of the velvet rope deciding who gets to write or who gets the big writing contract or not. In some ways we’re breaking up cartels and creating a true kind of journalistic capitalism. Those sites that readers really want to stay in existence will have to earn that.

Q: Journalism has always survived on various subsidies: rich people, legal notices or advertising that might or might not produce the desired result.

A: Well, it’s about time journalism got over it and started earning a living like everybody else.

Q: I’m fine with Darwinism until …

A: You get eaten.

Q: True that. Now you’re trying to own a piece of the Web, but in reading your site over the years and seeing the amount of work that you post, the Web sort of owns you.

A: Of course it does, but you let go after a while. It’s not writing so much as being a kind of D.J. of everything that is out there. I wrote a very serious academic book called “Virtually Normal” and if you are lucky, you sell 20,000 copies. I reach a quarter of a million people a day on The Dish, so you ask yourself, ‘What’s being a writer about?’

And after a while, you realize that all these layers between the writer or the creator and his or her audience are also a fee on the creator. Why can’t we get rid of that?

Q: Umm, because you’re a writer and you probably don’t know how to count and don’t know anything about business.

A: Well, we don’t and that’s going to be a big problem. But we think that if we do it openly in front of our readership, if we screw up, they’ll help us.

Q: Has someone who is smart about the Web told you they are really excited about what you are doing?

A: Barry Diller. [He owns The Beast and had been paying for Mr. Sullivan and his team.] When I told him I wanted to go independent, he said, “Good for you, go for it.”

Q: That might have something to do with the fact that you won’t have your hand in his pocket anymore. Now you are your own patron.

A: In the end we have to be. There’s no sugar daddies anymore.

Article source: http://mediadecoder.blogs.nytimes.com/2013/01/04/andrew-sullivan-on-going-back-to-future-as-an-indie-blogger/?partner=rss&emc=rss

You’re the Boss: Should Every Business Invest in Social Media?

Leah Horsch
Branded

I was taking the shuttle bus from an off-site airport parking lot this week when I noticed a large poster on the window of the bus. “Like Us on Facebook! Tweet Us on Twitter! Watch Us on YouTube!” it beseeched travelers. Really? Will someone please tell these people that they’re running a parking lot? Not that the video on their YouTube channel showing a natural gas fueling demonstration wasn’t compelling.

I’m not a snarky person, but I watch companies pant, like a dog chasing a truck, to have a big presence on social media, seemingly without pondering whether it’s a good investment for them. In some cases, they seem to be checking a box that says they are relevant and with the times. But just because you build a social media presence, doesn’t mean people have the time or interest to explore it. Before you dive in to social media, here are some common myths to consider. Then you can make a decision to jump in with cannonball gusto — or not.

Myth 1: It’s Free Advertising

There is a widely held perception that social media is free. But to do it right requires good strategy and an investment of staff time and giveaways and advertising to build and keep a following. SocialTimes released an info graphic in May that pegged the average cost of a social media campaign at $210,000. Those numbers are for some bigger brand campaigns, but even scaled down, it can require a chunk of change. And if it’s not free, does it still make sense for your business to be using it as a tool?

Most small companies have limited budgets and should evaluate social media with the same rigor they would other marketing tools. Tending the social media garden takes lots of time. And, time is money, whether you do it yourself or pay someone to do it. It’s like saying it’s free to install your own kitchen cabinets. It’s not.

Myth 2: Every Business Should Invest in Social Media

All businesses can use more awareness, and social media can certainly help shore up customer loyalty. At a minimum, if your target audience is on Facebook and Twitter, you probably should create placeholder pages that give basic information and redirect people to your Web site. But what in the way of resources should you devote to a social media presence?

If you are selling services people rarely need, is this a good investment? Do people have the time and energy to follow a company that is not relevant to their daily lives? We tend to shy away from places that are a downer in our lives, and yet I was surprised to find a number of such places with Facebook pages: funeral homes, for example. I wondered what they talk about. It turns out some use them as a placeholder for contact info and announcements of funeral services. Some even invite people to stop by for a business happy hour. O.K.

Other funeral homes have built a following, and the comments range from people thanking the home for how their loved one’s hair looked to saying they’ll be back. Not sure what they mean by that. Joyce and John Herzig, owners of the Toland-Herzig Funeral Homes (with more than 1,000 “likes”) posted a photograph of Joyce standing by Dr. Jack Kevorkian’s casket. Professional courtesy? My winner for the most check-ins goes to a Las Vegas funeral home with 158. (It doesn’t say whether they checked out). Does this generate business?

Recently, I visited a public relations person who has a group of high-end divorce lawyers as clients. The lawyers wanted a social media presence but specified they only want to pay someone to spend an hour or two a month on the initiative. We talked about how most social media avenues (Twitter, Facebook, YouTube, Yelp) probably were not a good fit for them. For divorces among couples with lots to divide, it’s a race to saddle up the highest-octane divorce lawyer in town before the soon-to-be ex gets there first. For recommendations, combatants turn first to trusted friends in their social circles, not to Yelp or Angie’s List. Yes, LinkedIn could be a good venue to use to push out articles of relevance to other professionals who might be a source of referrals. But much more than an hour a month would be needed to research and write articles of interest and to re-post other relevant content and develop commentary. Most important, it should be done by one of the firm’s lawyer, not a third party.

Myth 3: Everyone Will Really Like Us

I see Facebook pages for companies that beseech others to “like” them: “Come on, only 80 friends right now, and I’m aiming for 500 by the end of the week. Friend me folks!” It feels a little like a kid on the playground begging to be picked for a team. It makes me feel uncomfortable for that company and question why I would consider a relationship with them.

Few consumers feel they have too much time. Your audience has only fleeting moments to engage with a brand each day on the social Web. You must reward them by making it a positive part of their day. Start your social media presence with a strategy that includes a solid plan (and budget) for driving people to your page and keeping them engaged. It’s essential to offer something of value. This could be coupons, freebies, contests, specials or articles of interest.

SpiritHoods, a California maker of animal-inspired outer wear, does a great job of getting its loyal tribe together for online campfires. The company does this with contests, giveaways and feel-good donations to wildlife preservation groups. Another effective, inexpensive way to get friend traction beyond your current customers and your mom is to develop an interactive quiz that relates to your business and your customers. There are inexpensive interactive quiz apps out there to plug into your Facebook page, such as Kwanzoo and SnapApp. People love to learn more about themselves and to share those insights with their friends.

Remember to aim for entertaining (this is social media) while giving your audience something that makes them look smart. That way, they will pass your message along to others. Consumers also have a personal brand to maintain. Every company someone “likes” on Facebook or “follows” on Twitter is out there for their universe to see.

As a company, think about what associating with your brand is doing for your customers’ personal brands. When we help them look and be smarter, hipper, savvier, more interesting and successful to their own audiences, our companies can win, too.

MP Mueller is the founder of Door Number 3, a boutique advertising agency in Austin, Tex. Follow Door Number 3 on Facebook.

Article source: http://feeds.nytimes.com/click.phdo?i=8b38387c3e17fd4f89f9595d525c4697