The man behind the advertisement is not known for his kinship with the gun crowd: Mayor Michael R. Bloomberg, the nation’s fiercest advocate of restrictions on firearms since the December rampage at Sandy Hook Elementary School in Newtown, Conn.
Determined to persuade Congress to act in response to that shooting, Mr. Bloomberg on Monday will begin bankrolling a $12 million national advertising campaign that focuses on senators who he believes might be persuaded to support a pending package of federal regulations to curb gun violence. The ads, in 13 states, will blanket those senators’ districts during an Easter Congressional recess that is to be followed by debate over the legislation.
In a telling sign of how much the white-hot demands for gun control have been tempered by political reality, Mr. Bloomberg’s commercials make no mention of an assault weapons ban once sought by the White House and its allies, instead focusing on the more achievable goal of universal background checks.
“You don’t want to lose everything in the interest of getting the perfect,” Mr. Bloomberg said in an interview, acknowledging his disappointment over the apparent unlikelihood of an assault weapons ban, but insisting he is resolved to push the legislation through at a time when its prospects are uncertain.
The mayor’s advertising blitz, which will saturate television screens in states including Ohio, Pennsylvania, North Carolina and Arizona, represents by far the biggest escalation of Mr. Bloomberg’s attempts to become a one-man counterweight to the National Rifle Association in the political clash over guns.
“The N.R.A. has just had this field to itself,” Mr. Bloomberg said. “It’s the only one that’s been speaking out. It’s time for another voice.”
After months of wrangling, the current package of Senate legislation would expand background checks for gun buyers, increase penalties for people who buy firearms for those barred from owning them and would give law enforcement new tools to combat illegal gun trafficking, a longtime goal of Mr. Bloomberg’s.
Given the mayor’s role in contributing to the ouster of an N.R.A.-backed candidate in an Illinois Congressional race a few weeks ago, his push carries an unmistakable threat to those who vote against the bills.
The ads are directed at Democratic and Republican senators in both swing states and partisan precincts. Among Mr. Bloomberg’s targets are some of the Senate’s most vulnerable Democrats, including Kay R. Hagan of North Carolina, Mary L. Landrieu of Louisiana and Mark L. Pryor of Arkansas, for whom the gun issue is particularly problematic because they will need Republican votes to win re-election.
Some of the senators, such as Dean Heller of Nevada, Rob Portman of Ohio and Patrick J. Toomey of Pennsylvania, all Republicans, represent swing states where voters are divided over guns. Other Republicans would seem to be out of reach for Mr. Bloomberg: Saxby Chambliss and Johnny Isakson of Georgia, Daniel Coats of Indiana and Jeff Flake of Arizona.
In each case, the commercials urge support for the measure requiring background checks for nearly all firearms purchases, not just those in gun stores, the most debated element of the legislation and a coveted goal of gun control advocates.
Mr. Bloomberg has singled out Mr. Flake, who already voted against the expansion of background checks in the Senate Judiciary Committee, by producing a special, scolding commercial aimed at Arizona. “Flake’s vote,” the ad declares, equals “no background checks for dangerous criminals.”
The mayor, who has spent tens of millions of dollars to support his favored candidates, intends to wield his “super PAC” to influence the midterm Congressional elections next year and beyond. He said he would prefer “candidates who will stop people from getting killed.”
Jennifer Steinhauer contributed reporting.
Article source: http://www.nytimes.com/2013/03/24/nyregion/bloombergs-tv-blitz-on-guns-puts-swing-state-senators-on-the-spot.html?partner=rss&emc=rss