ESPN is expected to announce on Wednesday that the former network mainstay Keith Olbermann, who contentiously departed in 1997, will return to host a one-hour, nightly show for ESPN2 later this year, according to three executives with knowledge of the deal but not authorized to speak about it publicly.
Olbermann, 54, became renowned for co-anchoring ESPN’s “SportsCenter” with Dan Patrick — arguably the most auspicious pairing in the history of the show or the network. He left the show briefly to help launch ESPN2 in October 1993.
The move to bring Olbermann back after a 16-year absence was the result of 14 months of intense discussion within ESPN and its parent, the Walt Disney Company.
Within ESPN, there was concern about asking Olbermann back because he left the network under emotionally charged circumstances and because it was feared by some that Olbermann had become too politicized as the host of his interim MSNBC program “Countdown,” which aired from 2003 through January 2011.
On his new show, Olbermann will be free to discuss matters other than sports, including pop culture and current events, but not politics, the two-year pact specifies.
While some ESPN insiders reportedly voiced the opinion that Olbermann was part of the network’s past, not its future, his star quality is almost unmatched in the sports television arena; he seems to draw a crowd. Rumors had been bubbling for weeks that ESPN would put aside the difficulties of the past and invite Olbermann back.
Some of Olbermann’s years since leaving ESPN have been professionally stormy, but controversy has always been part of his public persona. While some of his other network tenures had rocky periods, and some ended badly, his sports knowledge and on-air charisma have never been questioned.
ESPN executives said Olbermann will help it face the challenge presented by the launch of Fox Sports 1, a rival all-sports network that just announced plans for a potentially similar series to star Regis Philbin, 82.
Richard Sandomir contributed reporting.
Article source: http://www.nytimes.com/2013/07/17/sports/after-16-year-absence-olbermann-is-said-to-be-returning-to-espn-to-host-show.html?partner=rss&emc=rss
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