Viewers see a culinary backpacker cosplaying as the ugly American, a man always seeking, even if all roads lead to ambient comfort. The episodes blur, their locations at once distinctive and indistinguishable. California and Wyoming and Maine do not seem so far apart.
“He goes to all these diners, drive-ins and dives,” said one fan, Jim McGinnis, 77, explaining the show’s appeal as Mr. Fieri administered handshakes and how-ya-doing-brothers at a charity event for New Jersey veterans. “It’s just a pleasure.”
It helps that no one wrings more theater from the preordained: Mr. Fieri arrives at a chosen spot. He seems excited. He riffs, a little uncomfortably, to make the jittery proprietors more comfortable. (The stop at the Indian restaurant, Haldi Chowk in Middletown Township, N.J., included nods to “Wheel of Fortune,” “Forrest Gump” and “My Cousin Vinny,” with a brief meditation on the differences between I.T., iced tea and Ice-T for reasons that eluded the room.)
Eventually, a chef has walked Mr. Fieri through the preparation of a favored dish. The host takes a bite — in this scene, it is the tandoori chicken — and shifts his weight a bit. He stands back, silent. His eyes dart mischievously, as if he has just gotten away with something. He wanders off, pretending to collect himself. The chef smiles. The big reveal only ever goes one way.
“Not good, chef. Not good at all,” Mr. Fieri says, the oldest left turn in the TV judge’s manual. “Fantastic.”
Rachael Ray, a friend whom Mr. Fieri cites as an influence, compared his people skills to a game of tag: You will like him. Denying as much midpursuit only wastes everyone’s time. “He just keeps chasing you,” she said.
Mr. Zimmern described him as a politician, “always talking to his base,” forever the person he told them he was.
Article source: https://www.nytimes.com/2022/05/23/dining/guy-fieri-flavortown.html
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