George Shapiro, Talent Manager Who Pushed for ‘Seinfeld,’ Dies at 91

Mr. Shapiro and Mr. West were executive producers of “Man on the Moon” (1999), which starred Jim Carrey as Mr. Kaufman. (Mr. Kaufman died in 1984 at 35.) Danny DeVito, a producer of the film, played Mr. Shapiro, and Mr. Shapiro had a role as a club owner who had once fired Mr. Kaufman.

Early in the film, Mr. DeVito tells Mr. Carrey, “You’re insane, but you also may be brilliant.”

Mr. Shapiro’s other clients included Robert Wuhl and the producer and writer Bill Lawrence, who is known for the TV series “Spin City” and “Scrubs.”

George Larry Shapiro was born on May 18, 1932, in the Bronx. His father, Ira, was a furrier. his mother, Sylvia (Lebost) Shapiro, was a social activist. George’s time at P.S. 80 in the Bronx, where he met Mr. West, was the subject of two documentaries, “The Bronx Boys,” in 2003, and “The Bronx Boys Still Playing at 80,” 10 years later.

As a youngster, he loved comedies, including those made by Laurel and Hardy and Abbott and Costello. “I sat in the theater and felt like someone was tickling me,” Mr. Shapiro said in a Television Academy interview in 2007.

He got a stronger whiff of show business as a teenager while working as a summer lifeguard at the Tamiment, a resort in the Poconos, where writers like Neil Simon; actors like Dick Shawn, Carol Burnett and Pat Carroll; and the director and choreographer Herb Ross created revues and other shows. Agents traveled from Manhattan to scout talent on weekends — the sort of future that appealed to Mr. Shapiro.

“I said, ‘This is your job?” he said in the Television Academy interview. “To watch the show, to have a nice dinner, to come to a resort with a lake? I have to look into that.”

After graduating in 1953 with a bachelor’s degree from what is now New York University’s College of Business and Public Administration, Mr. Shapiro served in the Army for two years. He considered a career in social work and sales — his older brother, Don, was a salesman in Texas and offered him a job — but got a mailroom position at the William Morris Agency in Manhattan with help from Mr. Reiner, his uncle.

Article source: https://www.nytimes.com/2022/06/02/obituaries/george-shapiro-dead.html