Gawker: The Return

In her editor’s note on Wednesday, Ms. Finnegan wrote that when approached to lead the site last year, she had said, “Absolutely no way in hell.”

A second approach in January won her over. Ms. Finnegan hired a team of 12, mostly women, including four contributing writers.

“I suppose my selling points as a potential editor in chief of Gawker were that I had previously worked at Gawker and Bustle and was unemployed,” Ms. Finnegan wrote. “I was also willing to do it, which not many people can say.”

The new Gawker website opened with coverage of celebrities (“Do Justin and Hailey Bieber Hate Each Other?”), the universe (“Space: The Lamest Frontier”) and Gawker itself (“Here’s What Some People Think About Gawker Coming Back”).

Mr. Goldberg, the site’s owner, submitted himself to an email interview in a new series, “How Much Money Do You Have?” While not answering the question directly, he did have some thoughts on how Gawker’s comeback could affect his fortune.

“If there is one website that could get me sued into oblivion, then it is almost certainly Gawker,” Mr. Goldberg said. “Let’s face it — do we think that Bustle or Nylon Magazine is going to pick a petty and ill-conceived fight with a deca-billionaire? Probably not.”

Article source: https://www.nytimes.com/2021/07/28/business/media/gawker-return.html