Thinking about selling your car yourself, instead of trading it in for credit toward a new one? Some amateur video recording and smart use of the Web may bring you more offers and a better price, advises the automobile site Edmunds.com.
In a recent post, Philip Reed, the site’s senior consumer advice editor, suggests making a video of your car and posting it on YouTube, which attracts millions of visitors daily. Most digital cameras and many phones now have video capability, so it’s easy to shoot a virtual “walk around” that mimics what salespeople do at dealerships to show off cars to prospective buyers.
A video ad, he notes, gives shoppers “the sense that they are standing beside your car, listening to you describe the key features and options while they enjoy total anonymity and no risk.” After you post the video, you can create an ad on a classified ad site, like Craigslist, and include a link to the video.
His main tips for making an effective video car advertisement:
There are some caveats to do-it-yourself sales. Using the Web and meeting potential buyers in person raises safety issues, which Mr. Reed recently addressed in a separate post. Some highlights for playing it safe:
Article source: http://feeds.nytimes.com/click.phdo?i=8c91320822cc1316932cc6b9dcdfd166
Speak Your Mind
You must be logged in to post a comment.