Paul Sullivan’s Wealth Matters column this week discusses philanthropists who not only want their donations to do good, they are looking for a way to measure the impact of their giving.
It’s called impact investing, and has become increasingly popular over the last decade or so.
While Paul is writing mainly about people have millions to give to charitable causes, people with far less in their bank accounts have also done impact investing. He mentions GiveWell, a nonprofit group that says most of its money comes from smaller donors.
Have you ever donated money with the idea of making a measurable impact? Tell us about your experience.
Article source: http://bucks.blogs.nytimes.com/2012/09/28/giving-with-an-eye-on-the-impact/?partner=rss&emc=rss
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