November 26, 2024

This Vertical Farm Was Born in the Pandemic. Sales Are Up.

Others, like the Vegetable Co., sell directly to customers.

“I was very ‘kan cheong’ during the lockdown period,” said one of Mr. Ng’s regular customers, Ayu Samsudin, using a Cantonese word for anxious. “Having fresh vegetables delivered to your doorstep was such a relief.”

The Vegetable Co. consists of a 320-square-foot shipping container on the edge of a parking lot in Kuala Lumpur, Malaysia’s largest city. It opened for business, with just a handful of customers, about a month before the country’s restrictive lockdown took effect in mid-March.

Revenue grew by 300 percent in the first few weeks, and the shipping container is now approaching production capacity because of high demand, said Mr. Ng’s business partner, Sha G.P.

Apart from the gas station, the shipping container’s other neighbors are a driving range and an oil palm plantation. Inside, tightly packed shelves with hydroponic lettuce, sprouts and other vegetables grow under LED lights.

Article source: https://www.nytimes.com/2020/09/03/world/asia/malaysia-vertical-farm-coronavirus.html

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