July 25, 2026

How Do You Recover After Millions Have Watched You Overdose?

She said her addiction to opioids began after she had neck surgery in 2006 for a condition that causes spasms and intense pain. Her neurologist prescribed a menu of strong painkillers including OxyContin, Percocet and fentanyl patches.

As a teenager, Ms. McGowan had smoked marijuana and taken mushrooms and ecstasy. But she always steered clear of heroin, she said, thinking it was for junkies, for people living in alleys. But her friends were using it, and over the last decade, she sometimes joined them.

She tried to break her habit by buying Suboxone — a medication used to treat addiction — on the street. But the Suboxone often ran out, and she turned to heroin to tide her over.

On Sept. 18, 2016, a friend came to Ms. McGowan’s house in Salem, N.H., and offered her a hit of fentanyl, a deadly synthetic painkiller 50 times more potent than heroin. They sniffed a line and drove to the Family Dollar across the state line in Lawrence, where Ms. McGowan collapsed with her daughter beside her. At least two people in the store recorded the scene on their cellphones.

Medics revived her and took her to the hospital, where child welfare officials took custody of her daughter, and the police charged Ms. McGowan with child neglect and endangerment. (She eventually pleaded guilty to both and was sentenced to probation.) Two days later, the video of her overdose was published by The Eagle-Tribune and was also released by the Lawrence police.

The video played in a loop on the local news, and vaulted onto CNN and Fox News, ricocheting across the web.

“For someone already dealing with her own demons, she now has to deal with public opinion, too,” said Matt Ganem, the executive director of the Banyan Treatment Center, about 15 miles north of Boston, which gave Ms. McGowan six months of free treatment after being contacted by intermediaries. “You’re a spectacle. Everyone is watching.”

Article source: https://www.nytimes.com/2018/12/11/us/overdoses-youtube-opioids-drugs.html?partner=rss&emc=rss

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