McFarland may be the one in prison for fraud, but the most fascinating thing about Fyre was how deep the scam reached. The festival was marketed by Jerry Media, an online advertising agency that began as a popular Instagram account that cribbed other peoples’ memes without credit. It was aggressively promoted by Instagram influencers — those model/advertiser/guru hybrids whose entire project rests on smoke and mirrors. Even the documentaries on the festival seemed in on the swindle. Hulu paid McFarland for an interview, while Elliot Tebele, the founder of Jerry Media, is an executive producer of the Netflix documentary. It was scams all the way down.
And at the top? The closest-held secret of modern scam artists is how woefully unimaginative they really are. Our oversaturated scam culture seems to have produced something new: utterly unappealing con men and women who could not credibly be referred to as “artists” at all.
Though the Fyre documentaries are stocked with associates who swear to McFarland’s charm, he appears to have all the appeal of a sentient airport lounge. Holmes, built up as a striking female entrepreneur with a heartfelt personal story, is revealed as stilted and vampiric onscreen; “The Inventor” includes a haunting scene in which she celebrates a company win by dancing robotically to MC Hammer. And since her unmasking, Delvey has been dragged on the internet for her tellingly bad hair.
There’s not a lovable scamp or a master chameleon in the bunch. They’re just young people who wanted to make something incredible, failed and couldn’t accept it. In a word, unexceptional. These days, there’s a scammer born every minute.
Article source: https://www.nytimes.com/2019/01/30/arts/fyre-festival-billy-mcfarland-elizabeth-holmes-anna-delvey.html?partner=rss&emc=rss