When the Tide pod challenge went viral last year, Procter Gamble, the detergent’s maker, urged parents to keep their children from taking part. “The possible life-altering consequences of this act, seeking internet fame, can derail young people’s hopes and dreams and ultimately their health,” David Taylor, the company’s chief executive, said in a statement at the time.
Another of the challenges cited in YouTube’s revised guidelines, the so-called fire challenge, has resulted in children who attempted it being hospitalized.
Other popular pranks and challenges have been innocuous, humorous and even virtuous. The talk-show host Jimmy Kimmel has gotten laughs by challenging parents to give their children unimpressive presents and then record their reactions. Other examples have involved people dancing to Drake or flipping a bottle of water. The “Ice Bucket Challenge” raised awareness of, and money to fight, amyotrophic lateral sclerosis, or Lou Gehrig’s disease.
YouTube said it would continue to welcome such videos.
Article source: https://www.nytimes.com/2019/01/16/business/youtube-bans-pranks.html?partner=rss&emc=rss
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