March 28, 2024

Facebook’s New Strategy to Turn Eyeballs Into Influence

The company announced new features here on Thursday that could unleash a torrent of updates about what you and your Facebook friends are doing online: Frank is watching “The Hangover,” Jane is listening to Jay-Z, Mark is running a race wearing Nike sneakers, and so forth. That in turn, Facebook and its dozens of partner companies hope, will influence what Frank and Jane and Mark’s friends consume.

Facebook, in short, aims not to be a Web site you spend a lot of time on, but something that defines your online — and increasingly offline — life.

“We think it’s an important next step to help tell the story of your life,” said Mark Zuckerberg, Facebook’s chief executive, who introduced the new features at the company’s annual conference for developers. He called what Facebook was doing an effort to “rethink some industries.”

Facebook’s moves sharpen the battle lines between the social networking giant and Google, the search giant, because Facebook is trying to change the way people find what they want online. Searching the Web is still the way most people discover content — whether it is news, information about wedding photographers or Swiss chard recipes. Facebook is trying to change that: in effect, friends will direct other friends to content. Google has its own social network product in Google+, but it is far behind Facebook.

“This is two big rivals getting into each others’ backyards,” said Sean Corcoran, an analyst with Forrester Research. “It changes the game for what social networks have been doing. What Facebook is saying is, we are your life online, and also how you discover and share.”

Facebook is not becoming a purveyor of media products, like Apple or Amazon.com. Rather, it is teaming up with companies that distribute music, movies, information and games in positioning itself to become the conduit where news and entertainment is found and consumed. Its new partners include Netflix and Hulu for video, Spotify for music, The Washington Post and Yahoo for news, Ticketmaster for concert tickets and a host of food, travel and consumer brands.

For companies that distribute news and entertainment, a partnership with Facebook can draw eyeballs and subscribers, though it still remains unclear exactly how much more revenue a Facebook friend recommendation can generate. Music industry analysts said the new Facebook offerings stand to improve the prospects of new media companies like the music service Spotify, which already has two million users worldwide. But they also pose a challenge to the biggest music seller of all: iTunes from Apple, which has added social features that have gained little traction.

For Facebook, the potential payoff is huge, especially as it seeks to make itself more valuable in advance of a possible public offering. A new feature called Timeline lets users post information about their past, like weddings and big vacations. And everywhere on the site, users will be able to more precisely signal what they are reading, watching, hearing or eating. This will let Facebook reap even more valuable data than it does now about its users’ habits and desires, which in turn can be used to sell more fine-tuned advertising.

How users will react to the new features remains to be seen. The site’s evolution could make it easier for them to decide how to spend their time and money. But it could also potentially allow them to shut out alternative viewpoints and information that is not being shared among their set of friends.

And not everyone wants to rely on their friends to shape their cultural discoveries. “Some of my friends have pretty awful taste in music,” said Alexander White, whose Colorado-based Next Big Sound tracks social media responses for artists and record labels. “It’s one filter. Its not the be-all, end-all.”

Brooks Barnes contributed reporting from Los Angeles and Nick Bilton from San Francisco.

Article source: http://feeds.nytimes.com/click.phdo?i=ba5f9f36fcab8284313ca2a4414b0e21

DealBook: Trading Scandal Could Hasten Changes at UBS

Carsten Kengeter, chief executive of the investment banking division at UBS, tried to reassure employees.Andrey Rudakov/Bloomberg NewsCarsten Kengeter, chief executive of the investment banking division at UBS, tried to reassure employees.

8:55 p.m. | Updated

LONDON — As a special UBS committee starts to dissect the unauthorized trades that cost the Swiss financial firm $2.3 billion, UBS executives arrived in Singapore on Tuesday to discuss the future of its investment banking business.

UBS’s chief executive, Oswald J. Grübel, and the rest of the bank’s board are set to meet on Wednesday and Thursday to consider a new strategy for a smaller and leaner investment bank to win back client and investor trust. The meeting was scheduled before last week’s arrest of one of its London traders.

UBS had planned to scale back its fixed-income operation and other capital-intensive divisions to help make UBS more profitable before Kweku M. Adoboli was charged with fraud and false accounting. But the scandal may force Mr. Grübel to consider even greater changes and to reveal any plans before the investor meeting scheduled for Nov. 17.

“The pressure has risen to downsize it further,” said Andreas Venditti, an analyst at Zürcher Kantonalbank in Switzerland. “The pressure comes from shareholders, the regulator and from people other than the investment bank.”

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In a meeting with UBS executives on Tuesday, the Government of Singapore Investment Corporation — the nation’s sovereign wealth fund and the largest investor in the bank — said it was disappointed and concerned about the unauthorized trading. The fund urged UBS to “take firm action to restore confidence in the bank,” according to a statement. But it also said its “view of UBS’ fundamental strength as a well-capitalized bank with a strong private wealth management franchise remains unchanged.”

Mr. Grübel has in the past rejected calls to sell or spin off the investment banking business, even amid weak profits. Pretax earnings slumped to 376 million Swiss francs ($426 million) in the second quarter, from 1.31 billion francs a year earlier. In July, he told analysts that he planned to shrink the division, while still ensuring it could support the bank’s wealth management business and offer a wide range of investment banking products and services to clients.

Some analysts have said that UBS should downsize its credit business and abandon its commodities division. But they also underscored that it made sense to hold on to the foreign exchange and equity operations, which have performed relatively well.

Carsten Kengeter, chief executive of the investment banking division at UBS, tried to reassure his staff in an internal e-mail on Sunday evening. He said that despite the current uncertainties, investment banking remained an important part of UBS.

“Over the weekend our partners in other divisions have confirmed that they cannot achieve their ambitious goals without a healthy and vibrant investment bank alongside, cooperating at every level,” Mr. Kengeter wrote in the memo.

He also promised to meet with clients to restore the bank’s reputation after the news about the trading loss.

“The investment bank has outstanding people and a large number of profitable and successful businesses,” he wrote. “Our fundamental strategy remains in place.”

Carsten Kengeter’s Internal E-Mail

Memorandum
To: All IB and IB-aligned employees
Dear colleagues,

I wanted to update you as soon as I could on the events of last week and assure you that we are already making progress on dealing with the consequences.

First, let me thank everyone across UBS for remaining fully engaged in serving clients, supporting colleagues and executing effectively, despite the emotion we have felt in recent days. We all share a sense of anger and frustration. This is understandable, but I am determined not to let this incident undermine our hard won achievements since the crisis. We now need to unite in our determination to move forward forcefully and decisively. I am proud of how constructive and focused everyone in the Investment Bank has been since Wednesday and I am confident that we will turn adversity into strength as we move forward.

You will have seen the press release sent out today which states the facts as they are currently known. Due to the swift and effective actions of the relevant teams we are no longer at financial risk from the wrongdoing, we know the extent of the financial damage and we are fully engaged in the process of resolving all outstanding issues in a careful and considered way. We are working closely with the police and our regulators to assist them in their investigations.

I want to assure you that we are doing everything in our power to address the frameworks, practices and procedures that should have worked better and strengthen their enforcement, where appropriate. It is very difficult to build and maintain a system which protects us effectively against every possible likelihood of attack, but we will not rest until we have controls that are as watertight as possible. Continued vigilance will be key to ensuring we avoid future failures. Do not hesitate to escalate if you have even the slightest concern at any time.

We are undertaking this work diligently and professionally, without conjecture or finger-pointing. We will deal appropriately with those individuals who were responsible for significant operational and management supervision lapses, and then we must move on.

Now is the time for everyone across the Investment Bank to demonstrate to clients, shareholders, regulators and other stakeholders that we are not going to let a single calculated act of deception deflect us from achieving our long-term strategic goals. UBS is financially strong and one of the best-capitalised banks in the world. The Investment Bank has outstanding people and a large number of profitable and successful businesses. Our fundamental strategy remains in place. Clients are inundating us with messages of support, and placing new business with us, showing how much they want us to succeed. Over the weekend our partners in other divisions have confirmed that they cannot achieve their ambitious goals without a healthy and vibrant investment bank alongside, co-operating at every level.

The key to repairing the financial damage to the firm, as well as to our shareholders, is to deliver excellent ongoing performance from each desk and each team, starting today. A very strong fourth quarter is the best way to demonstrate to all that we are bigger than the acts of one misguided individual. We must reach out to clients, be determined in asking for business, this year and into 2012. We must channel the emotion and disappointment felt by everyone across the firm into re-energised interaction with clients, counter-parties and each other.

Do not be distracted by the often ill-informed media commentary around this event. It will fade quickly as the facts become known. Focus on the job at hand, delivering for our clients thoughtfully and proactively. You can all make a difference by acting with resolve, creativity and energy, executing to the highest standards and working hard to restore our momentum.

I am fully committed to working closely with you, as are all senior managers. We will meet with any client you ask us to and we will be relentless in repairing the damage to our reputation. Together, let’s show the world that we are united as a firm, determined to overcome this setback and emerge even stronger.

Thank you for all your hard work, vigilance and continuing commitment to our future success.
Carsten

Article source: http://feeds.nytimes.com/click.phdo?i=59919f125c0e0b040371369650941580