EVERY few weeks, the Haggler receives e-mail from happy customers eager to praise companies that have treated them well. Given the howls of dismay and fury that typically fill the Haggler’s in-box, these letters are startling and exotic — like finding a yogi in a mosh pit. When enough unsolicited huzzahs pile up, the Haggler likes to present them in a column.
Why? Because the Haggler’s never-ending quest for an improved, more responsive service economy includes the occasional round of applause for companies that get it right.
And further, if all you knew about the consumer experience in this country was learned from this column, you’d never leave the house. Or answer the phone, or order anything online. Which is a highly skewed portrait.
So with that preamble, the Haggler steps aside and hands the microphone to a species that is rarely spotted in this space: the satisfied customer.
Recently, our three-year-old Cuisinart coffee maker started making noises akin to a strangled parrot, and then ended its life with a theatrical puff of smoke, like a magician’s finale. When contacted about this, Cuisinart — which is owned by the Conair Corporation — immediately shipped us a newer and better machine, even though ours was long out of warranty. The company also provided a box to ship the old one back, presumably for an autopsy.
The whole process took less than five days. Well done, Conair. You have a customer for life.
CRAIG STUART-PAUL, Catonsville, Md.
•
Several months ago I bought one of those LED light bulbs that are supposed to last a couple of decades. It was a Philips that cost nearly $40 and I expected it to outlast me.
It died after five months. To my surprise, when I called to complain, Philips offered to refund the purchase price plus the sales tax. They asked only that I return the dead bulb, presumably so they could determine why it failed. A couple weeks later, a check for $40 came in the mail, along with a prepaid label for me to return the bulb.
Very impressive.
BILL FARREN, Monroe, Conn.
•
You are sort of the Miss Lonelyhearts of the retail world. So, I thought you might like to know that I just bought a ton of stuff from West Elm and it all went flawlessly. I talked to human beings — not answering machines — several of whom called me to arrange delivery times and inform me that back-ordered items had arrived. I thought this might brighten your day a bit.
NANCY LEROY, Montclair, N.J.
•
After about five years of faithful service, my TiVo digital video recorder died. The company offered a good price on a replacement if I sent back the dead unit, which I did. However, I neglected to remove the cable card before I shipped the unit. I didn’t realize my error until the new unit arrived.
I sent an e-mail to TiVo, asking if there was any way they might be able to locate my cable card and send it back. They wrote right away and said they would contact the warehouse, but that it might be difficult.
Lo and behold, a week later a package arrived with my cable card, saving me $75 to replace it and earning TiVo my everlasting customer loyalty. This is the way to run a business and retain customers.
PAUL C. MENDELOWITZ, Park Ridge, N.J.
•
My husband recently took a flight from Appleton, Wis., to Eugene, Ore., a trip that included a stop in Portland. The Portland-to-Eugene leg was canceled, so he rented a car in Portland and drove to the Eugene airport. He arrived right around 3:30, which was great because that is when I was supposed to pick him up.
We contacted Delta Air Lines and it responded promptly, politely and apologetically and agreed to refund the unused Portland-Eugene ticket. It would not refund the $100 for the rental car and gas, but offered a $100 gift card from a small selection of companies. My husband went with L. L. Bean.
Given what I read in your column, this all seemed amazing.
ELLEN JOHNSON, North Bend, Ore.
•
A U.P.S. driver came to my door with a prepaid label to pick up a baby monitor being returned to Amazon. He accidentally took the wrong box, which contained a rather expensive espresso machine, on its way back to Nespresso for repair, sending it to Amazon instead.
One call to customer service and Amazon found a quick way to handle the problem. The company let me pick a new espresso machine from its inventory, and sent it to me, at no cost.
I’ve always loved Amazon. Now I love it even more.
MORRIS TABUSH, Brooklyn
•
I bought a General Electric microwave last summer and upon opening the box found that the clear plastic overlay on the control panel was wrinkled and bubbled. This made it hard to read the symbols on the panel. I thought that I could live with this, but it just got more annoying over time.
I decided to call G.E. customer relations with the expectation that I would probably have to ship it back, at considerable cost. The G.E. representative was pleasant and she asked me to remove the serial number label and to send it to her. “We will send you a refund,” she then said. A check arrived soon after.
DAVID SEGAL, Philadelphia
(The writer, whose name really is David Segal, is not related to the Haggler. But the Haggler still hopes that he will immediately cease and desist from using the name. Please, let’s keep the lawyers out of this.)
•
See? Some companies know how to cultivate loyalty. The Haggler salutes them. Really. And now, having finished that salute, this column will return to its regular programming, which is delivering the written equivalent of a Dutch rub to any consumer-abusing chuckleheads that need one.
E-mail: haggler@nytimes.com. Keep it brief and family-friendly, include your hometown and go easy on the caps-lock key. Letters may be edited for clarity and length.
Article source: http://www.nytimes.com/2013/04/28/your-money/companies-that-get-customer-service-right.html?partner=rss&emc=rss