April 19, 2024

Square Feet: Lofty Bids Emerge for a Piece of New York’s Skyline

After months of contentious behind-the-scenes battles, the public may finally get its chance to own a piece of a New York City landmark — the Empire State Building.

The real estate family that controls the 102-story Art Deco tower could move ahead as soon as this week with plans to sell shares to the public through a real estate investment trust, or REIT. It could be one of the largest initial public offerings ever of such a trust, in a deal valued at more than $5 billion.

But even as Malkin Holdings races forward with the planned offering, which includes the iconic tower and 18 other office properties it operates in New York City and in Stamford, Conn., prospective buyers for the Empire State Building continue to come out of the woodwork.

Last week, Joseph Sitt, a New York City landlord, increased his earlier bid. His company, Thor Equities, is now proposing to buy Empire State Building Associates, which owns the land, the building and the lease, for $1.4 billion in cash. That tops Mr. Sitt’s offer from earlier this summer, and is higher than the $1.18 billion that the entity is valued at as part of the REIT.

“Seeing as this new offer came in above both the appraised and exchange values in the proposed REIT, that leads me to believe they are taking it very seriously,” said Jason Meister, an investment broker with Avison Young who represents Thor Equities.

The offer by Mr. Sitt is the latest in a string of unsolicited bids that have been rebuffed by Peter L. Malkin and his son, Anthony E. Malkin, who contend that their plan, which has already been approved by stakeholders, is more valuable. Furthermore, most, if not all, of the bidders have had communications with Richard Edelman, a stakeholder in the Empire State Building who has led a group of dissidents opposed to the planned REIT.

That has led to questions about whether the offers for the building are real or just attempts to derail the initial public offering. One of the “bids” was made on a single sheet of paper and provided no information about where the buyer would find the money to finance the building’s purchase. Additionally, Mr. Meister, who represents Mr. Sitt at Thor, is the son of Stephen Meister, a lawyer representing some of the dissident shareholders.

This should be a chill-the-Champagne moment for the Malkins. Family members, who are minority owners of the building, have already won several crucial rounds in a long-running battle with dissident stakeholders. With the public offering, the Malkins would be catapulted into the upper echelons of Manhattan real estate — their stake could be valued at an estimated $730 million and provide other legal and tax benefits. Anthony Malkin would become chairman of a new company, Empire State Realty Trust.

In 1961, 3,300 units in the building were sold to stakeholders at $10,000 a unit, with some individuals buying multiple units. After about a year of back-and-forth, the Malkins early this summer persuaded the required 80 percent of the building’s roughly 3,000 stakeholders to vote in favor of going public.

While the Malkins still face a few remaining hurdles in their fight with the dissidents, including a court ruling expected this fall on whether a judge’s ruling on New York’s limited liability corporation laws was legal, they are pressing ahead with their plan for a public offering.

A spokesman for the Malkins did not respond to an e-mail seeking comment.

There are also questions swirling around demand for a REIT featuring the Empire State Building as one of its cornerstones. While some investors will probably be drawn to the romantic notion of owning a piece of the fabled skyscraper, some analysts note that the building and several of the other properties included in the REIT are not viewed as modern, first-class office buildings. In recent years, the Malkins have embarked on a major renovation of the Empire State Building that is drawing a better, more corporate class of tenants and yielding higher rents.

But the once-hot market for real estate investment trusts has cooled considerably since this spring. A Bloomberg index of office REITS is down 10.5 percent since hitting a four-and-a-half-year high in late May.

“REITs did extremely well early in the year, but share prices have pulled back since May,” said Michael Knott, a managing director with real estate research firm Green Street Advisors. He said, however, that New York office REITs have held up better than those in other parts of the country, in the belief that Manhattan real estate has stabilized.

While some of the bidders hope that the wobbly REIT market has opened the door for them to sweep in with a competing offer, analysts say the bids, so far, appear to be falling short. “The offers don’t appear high enough to persuade the Malkins to change direction,” Mr. Knott said.

This article has been revised to reflect the following correction:

Correction: September 18, 2013

An earlier version of this article identified incorrectly Jason Meister’s profession. He is an investment broker with Avison Young who represents Thor Equities, not a lawyer.

Article source: http://www.nytimes.com/2013/09/18/realestate/commercial/empire-state-building-ipo-plans-speed-up-and-would-be-buyers-flock.html?partner=rss&emc=rss

You’re the Boss: Can IndieReader.com Muster Enough Traffic to Sustain a Business?

Site Analysis

What’s wrong with this Web site?

Last week, I asked you to take a look at Indiereader.com, a site dedicated to fans of independently published books and the authors who produce them.

If you recall, Amy Edelman, a published author, wanted to turn her passion for reading and her interest in independently published books into a business. The site had been attracting a fair number of independent authors but had failed to draw an audience of readers. Ms. Edelman submitted her site for critique because she wanted to know why her traffic levels were so low.

Most of the You’re the Boss readers who took a look at the site were not impressed. Several were turned off because the site was featuring the Norwegian mass murderer, Anders Behring Breivik, as an example of a self-published author (citing his 1,500-page manifesto). As PW from Texas put it, “Indie equals too out of the path and non-commercial content to me. I was shocked to see a picture and article on the Norwegian drama that happened this weekend. It looked totally out of expectation and didn’t make me want to go any further.”

When I reviewed the site, it became clear to me that IndieReader.com had a number of issues that were conspiring to keep traffic down:

  • It failed to get its central message across.
  • It failed to create a sense of community or belonging.
  • It isn’t doing enough to make sure fans of independent books find the site.
  • It is going after a very small niche audience.

If you want a content-based site to succeed as a business, you have to be able to drive significant amounts of traffic. While I concede that I am not an expert on the indie book scene, I’m afraid I agree with MHF from Houston who noted: “Much of the content doesn’t really make me want to give self-published books a chance — should we really accept the bad editing just because some mainstream books have typos, too, and why are those 400,000 authors gathering rejection slips if the books are any good?”

If you are going to try to make a go of this kind of site, it is essential that you do more than just present information (news, reviews and interviews). You have to tap into the passion of people who are really into reading. Long before the Internet, there were book clubs. Everyone has their opinions about books and authors. For generations, book clubs have thrived because they bring together people with a shared passion and strong opinions. IndieReader.com might be a great place to take advantage of that dynamic, but thus far it has barely scratched the surface.

The site does little to build user participation. I would encourage Ms. Edelman to add discussion groups, create a members area and allow visitors to contribute their own reviews and share their favorite books. Give visitors the chance to pass articles on to friends and make those calls to action powerful.

There are some literary Web sites that have done an excellent job of integrating user-generated content. Look at Shelfari (below). It created user groups to discuss specific topics about books and authors. Goodreads.com allows visitors to create personal pages on which they can talk about their favorite books, show what they are reading at the moment and find “friends” with similar passions.

Working with a relatively small budget, providers of original content can get the word out by contacting the “influencers” in the literary blogosphere. There are hundreds of blogs out there that discuss books, authors and publishing. Ms. Edelman should offer to contribute reviews and articles from her site (asking for links back to Indiereader.com, of course). She can also offer to be interviewed by the bloggers. Another way of getting the word out to bloggers is to comment on their blogs.

It is clear that very little energy has been devoted to search engine optimization. Titles and tags need to be added that will drive visitors to the site. General terms like “books,” “authors,” and “novels” won’t do much, because you’ve got monolithic sites like Amazon and Barnes Noble out there dominating such terms. If she is looking to get traffic from her niche market, she needs an S.E.O. campaign with keywords featuring prominent independent authors.

Reader NY Nice Guy had this observation: “My sense is that Ms. Edelman’s vision is viable but she needs some SEO right now so that when her market catches up with her (as it is, she’s opened a lemonade stand on the moon), the site will have been well established to take advantage of the Zeitgeist.”

For this business to succeed, it needs to bring in money from a variety of revenue streams. Currently 70 percent of its revenue comes from consulting services performed by Ms. Edelman’s team. Advertising revenue is tied to visitor traffic and, at current levels, will not contribute much. A third stream comes from selling books through an affiliate program, but Indiebooks.com does a poor job of encouraging these revenues by failing to highlight the ability to purchase.

At the end of a book review or article about a particular author, there is a short, bland offer to purchase. Ms. Edelman seems almost apologetic when asking visitors to buy. By way of contrast, Salon books highlights the books that are reviewed and creates a clear feature called: “Buy Reviewed Titles.” This is a far more compelling call to action.

Ms. Edelman Responds

Ms. Edelman was disappointed that more You’re the Boss readers didn’t comment on her site. She took it as a sign that there just may not be that big of an audience for IndieReader.com. As for the advice she received, she plans to look into S.E.O. services and is already thinking about ways to get her visitors more engaged.

Got a Web site or mobile app you’d like to have reviewed? We are always looking for sites and apps. We are especially interested in hearing from businesses that are using smartphones, iPads and other mobile devices and apps as tools in marketing, selling and branding. To be considered, please send an e-mail to youretheboss@bluefountainmedia.com and tell us about your experiences — what works, what doesn’t and especially why you would like to have your site reviewed.

Gabriel Shaoolian is the founder and chief executive of Blue Fountain Media, a Web design, development and marketing company based in New York.

Article source: http://feeds.nytimes.com/click.phdo?i=4433f1299d8305d9d9637a1076bff88f

Brooks Quits and Murdoch Apologizes to Slain Girl’s Kin

Her departure began a day of stepped-up damage control by Mr. Murdoch, the chairman of News Corporation, who on Friday released a copy of an apologetic note to be published in all British newspapers over the weekend. He also visited the family of a murdered 13-year-old girl, Milly Dowler, whose voice mail was hacked by reporters at The News of the World while she was still listed as missing.

According to the Dowler family’s lawyer, Mark Lewis, Mr. Murdoch offered a sincere apology for the actions of his employees, who deleted phone messages after the girl’s mailbox had been filled, so they could collect more messages from concerned family members.

Mr. Lewis said that Mr. Murdoch apologized “many times,” The Associated Press reported, and that he was “very humbled, he was very shaken and he was very sincere.”

The Dowler episode shocked many Britons and set off other disclosures of hacking into the phones of terrorism victims. Ms. Brooks was editor of The News of the World at the time.

The public apologies seemed to follow News Corporation’s acknowledgment that it had hired the public relations firm Edelman to handle the crisis. It appeared to reflect a strategy to tamp down a scandal that has already forced the closing of The News of the World, a tabloid, and the collapse of a $12 billion bid to assume full control of Britain’s biggest satellite broadcaster.

The head of crisis management at the firm, Mike Seymour, declined to comment on any work for Mr. Murdoch’s company, saying “I’m sure you understand.”

In the advertisement, Mr. Murdoch apologizes for “the serious wrongdoing that occurred” at News International, the British subsidiary of News Corporattion, and “the hurt suffered by the individuals affected.” British news media on Friday published the text and images of the ad, which is signed by Rupert Murdoch alone and begins in large type: “We are sorry.”

“We regret not acting faster to sort things out,” the ad reads in part. “I realize that simply apologizing is not enough. In the coming days, as we take further concrete steps to resolve these issues and make amends for the damage they have caused, you will hear more from us.”

Rupert and James Murdoch said on Thursday that they would testify next week before a parliamentary panel investigating the scandal, abandoning earlier efforts to avoid or put off appearing before the panel. Ms. Brooks said on Friday that she still intended to attend the hearing despite her stepping down from her post as chief executive of News International.

Ms. Brooks’s resignation came less than 12 hours after the broadcast of a BBC interview with News Corporation’s second-largest investor, a billionaire Saudi prince, who said that if Ms. Brooks had known of the misconduct at The News of the World, then “you bet she has to go.”

“Ethics to me are very important,” said the prince, Alwaleed bin Talal bin Abdulaziz al-Saud. “I will not deal with a lady or a man that has any sliver of doubt on her or his integrity.”

Until the scandal erupted, Ms. Brooks, 43, had been a star within News International, editing two influential tabloids and rising rapidly to head the division. British analysts described her as enjoying the status of a favored daughter, with close ties not only to the Murdoch family but also to leading politicians.

But her resignation had seemed ever more likely as the police arrested some of her former colleagues, leading politicians demanded her resignation, News Corporation’s stock took a pounding and major investors, like the Saudi prince, voiced concern.

Ms. Brooks, who has denied that she knew of the phone hacking while she was editor of The News of the World, said in an e-mail to her staff: “My desire to remain on the bridge has made me a focal point of the debate. This is now detracting attention from all our honest endeavors to fix the problems of the past. Therefore I have given Rupert and James Murdoch my resignation. While it has been a subject of discussion, this time my resignation has been accepted.”

She was replaced by Tom Mockridge, the head of Sky Italia, News Corporation’s Italian satellite broadcaster.

John F. Burns reported from London, and Alan Cowell from Paris. Ravi Somaiya contributed reporting from London.

Article source: http://www.nytimes.com/2011/07/16/world/europe/16hacking.html?partner=rss&emc=rss